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Reading: How the OpenAI vs Google battle seems via the lens of Michael Porter’s ‘5 Forces’ evaluation | Fortune
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Asolica > Blog > Business > How the OpenAI vs Google battle seems via the lens of Michael Porter’s ‘5 Forces’ evaluation | Fortune
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How the OpenAI vs Google battle seems via the lens of Michael Porter’s ‘5 Forces’ evaluation | Fortune

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Last updated: December 22, 2025 11:33 am
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2 months ago
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How the OpenAI vs Google battle seems via the lens of Michael Porter’s ‘5 Forces’ evaluation | Fortune
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Contents
  • High information
  • The markets
  • Across the watercooler

The sudden shift within the trade’s panorama received me occupied with a traditional device for understanding any trade. Harvard Enterprise College professor Michael Porter created the “Five Forces” framework in 1979, and it nonetheless stands as a superb technique to grasp a given trade’s huge image. Be aware that it’s a technique to characterize an trade, not a person firm. 

Pressure One: Risk of recent entrants. Chandrasekaran sees the trade turning into “a three-horse race” with OpenAI, Google, and Anthropic; he can’t see how a brand new firm may “be on a par with these three.” Dai sees formidable boundaries to new entrants in “compute cost, talent scarcity, and regulatory complexity.” Conclusion: This drive is weak which bodes nicely for the incumbents. Google could also be higher positioned than OpenAI given how rather more of the AI worth chain it controls.

Pressure Two: Bargaining energy of suppliers. Dai says suppliers of chips maintain sturdy energy as a result of only some firms, particularly Nvidia, AMD, and Huawei, design the perfect chips and might’t provide them quick sufficient. The image right here is just like the huge quantities of AI cloud capability that AI suppliers should purchase or construct. Chandrasekaran notes that the foremost LLM firms prepare their fashions by crawling the web and scooping up knowledge—however some knowledge suppliers at the moment are demanding cash. This drive is powerful. Google could also be higher protected by its management of its personal chips, its personal cloud, and almost all its wanted infrastructure.

Pressure Three: Bargaining energy of consumers. It’s tempting to suppose that consumers aren’t super-strong in bargaining as a result of over time they’ll get successfully locked right into a supplier’s system. “If [OpenAI’s] ChatGPT is integrated into your workflow and processes, extricating out of an application like ChatGPT is not really easy,” Chandrasekaran says. However consumers are more and more utilizing a number of fashions and discovering they are often suitable. This drive is average to sturdy. Google has stronger structural lock-in, however OpenAI has extra model affinity from customers.

Pressure 4: Risk of substitutes. “Open-source alternatives like DeepSeek and Qwen will play a key role” within the trade, Dai says. As well as, Chandrasekaran says, “we are starting to see smaller language models challenging the larger models in very specific domains.”  This drive is medium and getting stronger. Google and OpenAI are about equally in a position to confront it.

Pressure 5: Rivalry amongst present corporations. Our consultants agree: This drive is powerful and getting a lot, a lot stronger. OpenAI and Google are in a digital tie, although OpenAI has fewer defensive moats and should innovate rapidly to retain its lead.

High information

No refunds if Supreme Court docket strikes down tariffs, Hassett says

Attainable successor to GM’s Barra is an previous foe of Musk

Sterling Anderson, 42, joined GM in June as its world product chief. He beforehand labored at Tesla however fell out with Elon Musk and was sued by Musk after he left, the WSJ stories. The robotics knowledgeable is a attainable successor to CEO Mary Barra, 64, the paper says.

Justice Division revealed, deleted, after which revealed once more among the Epstein information

The Justice Division launched a portion of the Epstein information on Friday and into Saturday, and a few got here with heavy redactions. No less than 16 information then vanished from the DOJ’s Epstein doc webpage a day after they had been posted on Friday. Amongst them was file 468, a picture displaying a drawer crammed with images, together with one with President Trump alongside Jeffrey Epstein, Melania Trump, and Epstein affiliate Ghislaine Maxwell. One other {photograph} within the drawer confirmed Trump surrounded by ladies. Deputy Legal professional Basic Todd Blanche instructed NBC’s Meet the Press on Sunday there have been issues that the photographs inadvertently revealed the faces of victims, to the photographs had been retracted earlier than being republished once more. “It has nothing to do with President Donald Trump,” he stated.

Contempt fees drafted for Bondi

On Sunday, Rep. Thomas Massie (R-Ky.) and Rep. Ro Khanna (D-Calif.) instructed Face the Nation that they’re drafting “inherent contempt” fees in opposition to Legal professional Basic Pam Bondi for day-after-day that the whole thing of the information aren’t launched. 

Apollo getting ready for ‘when something bad happens’

Apollo International—$908 billion in property below administration—is shifting into money, chopping its leverage, and derisking from sure components of the debt market in preparation for “when something bad happens,” based on CEO Marc Rowan. He needs the corporate to be ready to speculate when the market goes via any upcoming turmoil, he stated in personal conferences at a Goldman Sachs convention, based on the FT.

Economists say any Fed Chair will conflict with Trump

Nationwide Financial Council Director Kevin Hassett is the favourite on prediction market Kalshi to exchange Jerome Powell as Fed Chair, however economists final week argued that any Fed chair could have hassle decreasing charges as a lot as President Trump would really like. In the meantime, Hassett stated over the weekend that he believes the Supreme Court docket will discover Trump’s tariffs authorized, however tariff refund checks in all probability received’t come even when they don’t.

AI not destroying finance jobs—but

Consultants instructed Fortune that AI isn’t destroying finance jobs—no less than, for now. Though AI in concept can carry out hours of junior-level analyst duties in simply seconds, consultants agree that AI-related layoffs have been insignificant to date. “If there’s a large company that might say, ‘Well, we’re not planning to hire as much because of AI,’ or maybe ‘We’re letting people go because of AI,’ I think there’s a little bit of smoke and mirrors there,” Robert Seamans, director of New York College Stern’s Middle for the Way forward for Administration, tells Fortune. 

SpaceX explosion endangered three jets

The January 16 explosion of a SpaceX rocket over the Caribbean rained particles over an enormous space of airspace for 50 minutes, the WSJ stories, endangering three passenger jets carrying 450 folks.

The markets

S&P 500 futures are up 0.33% this morning. The final session closed up 0.88%. STOXX Europe 600 was down 0.17% in early buying and selling. The U.Okay.’s FTSE 100 was down 0.39% in early buying and selling. Japan’s Nikkei 225 was up 1.81%. China’s CSI 300 was up 0.95%. The South Korea KOSPI was up 2.12%. India’s NIFTY 50 was up 0.79%. Bitcoin was at $89K.

Across the watercooler

Protect AI took its drones from the ‘Batcave’ to the battlefield. Now the $5.6 billion defense-tech startup’s new CEO says it’s at an inflection level by Jessica Mathews

Sam Altman says he’s ‘0%’ excited to be CEO of a public firm as OpenAI drops hints about an IPO: ‘In some ways I think it’d be actually annoying’ by Sasha Rogelberg

‘They’ll lose their humanity’: Dartmouth professor says he’s shocked simply how scared his Gen Z college students are of AI by Nick Lichtenberg

Invoice Gates identifies the largest burden being handed on to his kids after seeing his daughter harassed on-line by Eleanor Pringle

CEO Each day is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.

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