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Asolica > Blog > Marketing > How on earth has this FTSE 250 inventory fallen 49% in a yr?
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How on earth has this FTSE 250 inventory fallen 49% in a yr?

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Last updated: November 20, 2025 6:34 pm
Admin
2 weeks ago
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How on earth has this FTSE 250 inventory fallen 49% in a yr?
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Contents
  • Causes for the autumn
  • The outlook from right here
  • Slicing it up

Picture supply: Getty Pictures

There are lots of family names within the FTSE 250. Nevertheless, there is usually a disconnect between our notion of how nicely the corporate is doing and the way the inventory is performing. For instance, I used to be amazed to see that Domino’s Pizza Group (LSE:DOM) is down 49% over the previous yr. Right here’s what’s happening.

Causes for the autumn

After additional analysis, the share worth has struggled for a number of causes. A part of it’s merely all the way down to weaker shopper demand. It referenced this again within the late summer time, with CEO Andrew Rennie noting, “there’s no getting away from the fact that the market has become tougher both for us and our franchisees”.

Except for this, there have been complications because of increased prices, significantly labour. Latest adjustments within the UK, together with increased nationwide insurance coverage contributions and comparable measures, haven’t helped.

These two elements, together with others, have weighed down monetary efficiency. It reduce full-year core revenue steerage earlier within the yr, so the share worth fell to regulate for revised expectations.

The outlook from right here

The inventory is now at its lowest stage in over a decade. But there are some indicators that the worst of the autumn could possibly be coming to an finish. Through the newest earnings name earlier this month, it stated full-year underlying earnings needs to be between £130m and £140m. So the enterprise continues to be comfortably making a revenue, regardless of the issues.

New initiatives are being rolled out. For instance, a brand new chicken-focused sub-brand is being trialled in tons of of shops throughout the UK. If the corporate can diversify away from simply pizza, it may present a buffer to its funds. If this may be positioned at a cheaper price level, it may retain purchasers who usually can’t afford to order from Domino’s.

Nevertheless, there are clearly many crimson flags. Web debt is predicted to be between £280m and £300m by the tip of this yr. That is up from £265.5m in December 2024 and £232.8m the yr earlier than. The curiosity prices on this increased debt are solely going to get extra painful and take extra cash movement away from operations.

Additionally, I’m undecided we’re going to be in for a simple experience with discretionary spending within the coming yr. The Finances is more likely to embody increased taxes subsequent week. So, I believe the weak demand for Domino’s may proceed, or not less than not materially enhance.

Slicing it up

I’m certainly stunned the share worth has fallen a lot prior to now yr. However after some analysis, it does make sense. I don’t see a danger of the corporate going bust, however I don’t see a transparent catalyst proper now to justify me shopping for. Consequently, I’m going so as to add it to my watchlist and if it continues to fall into Q1, then I’ll contemplate shopping for it as a price buy.

This FTSE 100 fund supervisor says 1 highly effective megatrend is simply getting began
Prediction: analysts count on 45% earnings progress in 3 years from this FTSE 250 inventory!
2 UK shares that would profit from a falling pound
1 good revenue share to contemplate after the current market dip, and 1 I am avoiding
‘Mega bankruptcies’ are the very best they have been for the reason that pandemic started, up 33% since final 12 months alone | Fortune
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