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Reading: Greater than half of Gen Z says they solely use money as ‘a final resort’ and doing so is ‘cringe,’ survey reveals | Fortune
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Asolica > Blog > Business > Greater than half of Gen Z says they solely use money as ‘a final resort’ and doing so is ‘cringe,’ survey reveals | Fortune
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Greater than half of Gen Z says they solely use money as ‘a final resort’ and doing so is ‘cringe,’ survey reveals | Fortune

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Last updated: November 1, 2025 10:32 am
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2 weeks ago
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Greater than half of Gen Z says they solely use money as ‘a final resort’ and doing so is ‘cringe,’ survey reveals | Fortune
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It’s solely been just a few years since card funds overtook utilizing money. This 12 months, money ranked because the third-most-used cost technique, behind credit score and debit playing cards, based on the Federal Reserve Monetary Service’s 2025 Diary of Client Fee Selection.

And Gen Zers are main the cost in ditching paper for plastic. Outcomes from a Money App/Harris Ballot survey launched Thursday reveals greater than half of Gen Z solely makes use of money as a “last resort” when paying, and virtually a 3rd mentioned individuals who pay with money are both “out of touch” or “cringe.” The Harris Ballot surveyed greater than 2,000 U.S. adults for Money App from Sept. 25-29. 

Some Gen Zers are so in opposition to utilizing money they’ll forgo procuring from shops which can be money solely, based on a 2024 Gen Z Reddit discussion board. 

“I do not carry my wallet with me anymore and carry my ID in my phone case. I use Apple Pay for everything,” one consumer wrote. “The few times I have even stood at an ATM in the past few months I have been harassed by people begging for me to withdraw cash for them, so I don’t like the hassle of withdrawing money anymore.”

Different younger-generation shoppers say there’s actually no benefit to utilizing money and complain that getting some wastes time.

“Why would I go to an ATM, take out cash, use that to pay, and make a note myself of what I used that cash for when I could just swipe a card?” one LinkedIn consumer requested whereas commenting on protection of the Money App report. 

Of the 48 funds per 30 days U.S. shoppers make on common, simply seven are money, based on the Federal Reserve Monetary Service research. That means “cash usage may have reached a baseline,” Kathleen Younger, govt vice chairman and chief of FedCash Companies, mentioned in a press release. To make sure, money nonetheless “maintains relevance due to [its] ubiquity, accessibility and resilience,” she added. 

Gen Z spending habits

Not solely have debit and bank card funds grow to be extra standard with Gen Z, however so have buy-now, pay-later (BNPL) companies. Yet one more various to money, these companies like Klarna, Affirm, and PayPal’s “Pay in 4” act considerably like credit score, permitting customers to pay for purchases in installments, sometimes with a no or low down cost. They’re particularly interesting to shoppers who’ve a poor credit score historical past, or none in any respect, as a result of these corporations sometimes solely carry out a comfortable credit score verify with a view to approve cost installments. 

For instance, Sabrina Rozza, 25, beforehand informed Fortune’s Preston Fore she used Afterpay to finance a $4,000 Dominican Republic trip, which she known as a “great alternative” to a bank card since she may make a down cost and steadily pay the remainder off over the course of six months.

“It definitely helped with the budgeting. And in full transparency, at the time, I wasn’t making enough money to just pay it off on a credit card,” she mentioned. “So it just gave me more of, like, more leniency to afford a vacation that I really wanted to go on.”

And a latest J.D. Energy research reveals simply how standard BNPL is with the youngest generations: Almost half (42%) of Gens Y and Z used BNPL versus 21% of shoppers from different generations. However there’s an inherent danger in utilizing these companies, consultants say, as a result of shoppers may find yourself lining up so many cost installments they go broke or go into debt, identical to how bank card debt can snowball. 

“We’re hearing story after story of people overextending themselves, juggling payments from various loan companies and banks,” Rebecca A. Carter, a LegalShield supplier lawyer with Friedman, Framme & Thrush, mentioned in a press release. “What many don’t realize is that if you aren’t disciplined about managing the payment schedules and budgeting, it can snowball quickly into a serious financial burden.”

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