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Asolica > Blog > Finance > GameStop takes a swipe at Microsoft after Sport Cross blunder
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GameStop takes a swipe at Microsoft after Sport Cross blunder

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Last updated: October 5, 2025 7:17 am
Admin
3 weeks ago
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GameStop takes a swipe at Microsoft after Sport Cross blunder
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Video-game followers are keen to take lots. 

Contents
  • Xbox followers usually are not joyful about Sport Cross worth improve
  • GameStop takes a swipe at Microsoft after Sport Cross worth hike
  • Microsoft defends Sport Cross worth improve

Whether or not it is improvement delays, character redesigns, or in-game purchases, avid gamers have needed to endure lots from the businesses that produce their leisure. 

However sometimes, avid gamers get pushed too far, and the collective on-line backlash is palpable. 

This week, Microsoft  (MSFT)  made a mistake that has the gaming neighborhood fuming. 

This week, Microsoft revealed that it’s elevating the Xbox Sport Cross Final worth by 50% within the U.S. from $19.99 a month to $29.99 a month. 

Sport Cross was revolutionary when it debuted in 2017. It allowed avid gamers to entry lots of of downloadable video games for simply $20 a month.

Sport Cross has been a runaway hit, with Microsoft reporting a ten% improve in gaming income within the fiscal fourth quarter and Sport Cross annual income of practically $5 billion for fiscal 2025. 

Xbox reported a ten% improve in annual gaming income, “driven by better than expected performance from first-party content and Xbox Game Pass.”


Xbox Sport Cross costs are growing within the U.S.

Picture supply: Zawrzel/NurPhoto by way of Getty Photos

Xbox followers usually are not joyful about Sport Cross worth improve

As common as Sport Cross is, and pretty much as good a deal it has been for each avid gamers and Microsoft, the net backlash in opposition to the value improve has been vicious. 

“I’ve had nothing but the highest tier Xbox Gold/Game Pass subscription since 2007. EIGHTEEN YEARS. After hearing about the latest price hike, I couldn’t cancel #XboxGamePass fast enough. Good-bye, Xbox. Thanks for the memories,” consumer Tim Lewis @d21lewis wrote on X. 

Associated: Morgan Stanley Makes Large Name on Microsoft

Customers are sharing the web site to cancel Xbox Sport Cross with consumer XBG @xboxBG, including, “Happy to see people coming together. Cancel Xbox Game Pass.”

Different customers speculated that Microsoft would lose greater than it will acquire from this worth hike. 

“A MASS exodus of canceling Game Pass is happening right now, and Xbox will lose more money than the 50% price hike could ever make up!” consumer colteastwood @Colteastwood speculated. 

Smelling blood within the water, online game retailer GameStop joined in dunking on Microsoft, tweeting a diss to its practically 2 million followers on X (previously Twitter). 

GameStop takes a swipe at Microsoft after Sport Cross worth hike

Video-game retailer GameStop  (GME)  has been one of many largest victims of the video-game subscription mannequin. 

Now that avid gamers do not should plop down $70 per recreation disk, and even depart their home to purchase a recreation, GameStop has been relegated from an enormous firm to a meme inventory. 

Associated: Microsoft’s harsh choice frustrates avid gamers

As of late, GameStop makes information for doing issues like buying bitcoin and launching a non-fungible token. 

This week, GameStop is making information for dunking on Sport Cross. Its publish on X reads:

Sport Cross: $29.99 each month. Personal nothing.

GameStop: Purchase as soon as. Personal perpetually.

Math is not that tough.

GameStop shares fell barely on Thursday however are up 22% over the previous six months. 

Microsoft defends Sport Cross worth improve

In accordance with Microsoft, the Sport Cross worth improve is greater than only a money seize; it’s a approach to supply avid gamers with a greater product. 

“With the latest upgrades, Ultimate is now priced at $29.99/month, reflecting the expanded catalog, new partner benefits, and upgraded cloud gaming experience,” the corporate shared. 

Final subscribers will now get entry to over 75 day-one releases a yr as a part of a library that options greater than 400 video games, together with 45 new video games added in October. 

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