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Reading: From ‘Operation Dirtbag’ to ‘Catch of the Day,’ Trump’s ICE nicknames ripped as ‘disgusting’ and ‘subhuman’ | Fortune
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Asolica > Blog > Business > From ‘Operation Dirtbag’ to ‘Catch of the Day,’ Trump’s ICE nicknames ripped as ‘disgusting’ and ‘subhuman’ | Fortune
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From ‘Operation Dirtbag’ to ‘Catch of the Day,’ Trump’s ICE nicknames ripped as ‘disgusting’ and ‘subhuman’ | Fortune

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Last updated: February 5, 2026 1:50 am
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1 week ago
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From ‘Operation Dirtbag’ to ‘Catch of the Day,’ Trump’s ICE nicknames ripped as ‘disgusting’ and ‘subhuman’ | Fortune
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Contents
  • What’s in a reputation?
  • ‘Racist and degrading’
  • Supporters argue flippant names present Trump is severe

The Division of Homeland Safety’s method to naming immigrant enforcement operations, accompanied by a punchy, at occasions mocking tone in its official statements, elicits polarizing opinions: Are the names humorous or offensive? Reactions usually depend upon political affiliation and help for the operations that largely goal Black and brown communities.

The names ship a message that immigrants within the U.S. are “subhuman,” Congressman Jimmy Gomez, a California Democrat, advised The Related Press.

“That is why they have those disgusting names,” stated Gomez, who sits on the Home Intelligence Committee. Administration officers “don’t even use that kind of language when they conduct operations across the globe dealing with some of the worst terrorists imaginable.”

However Congressman Brandon Gill believes the names show President Donald Trump isn’t joking about reining in unlawful immigration and securing the border.

“I think all he’s doing is letting them know we continue to be serious about that,” the Texas Republican stated. “We’re serious about keeping the border secure. We’re serious about deporting illegal aliens.”

What’s in a reputation?

Traditionally, names for delicate U.S. navy operations haven’t been catchy correct nouns however one thing benign. In conflict time, operation titles have been names that would simply clue folks in with out drawing suspicion if overheard by spies or seen on paper, stated Michael O’Hanlon, director of analysis in overseas coverage on the Brookings Establishment and the writer of a number of books on U.S. navy historical past and protection technique. He cited World Warfare II-era plans similar to Operation Market Backyard and Operation Torch as examples.

Within the trendy period, code names for operations are an opportunity for an administration to undertaking a picture of how a mission goes. For instance, President George W. Bush usually constructed operation names on themes of freedom. Operation names are additionally a chance to be a “victory dance.” The Trump administration named its lightning bombing marketing campaign on Iran in 2025 Operation Midnight Hammer.

“Sometimes when they know they’re going to win and they want to brandish their political benefit, they’ll sometimes use sort of a vainglorious name like ‘absolute resolve,’ which is just meant to convey this bravado,” O’Hanlon stated. “But, if you’re ever unsure of the prospects, you try to use a little bit more generic or nondescript name so that nobody can figure out what the mission’s going to look like if they happen to hear about it beforehand.”

Within the case of latest immigration raids, the names talk “their motivation, their purpose, and therefore, their justification,” he added.

The administration has additionally given immigration detention amenities the identical therapy, together with “Speedway Slammer” in Indiana, “Cornhusker Clink” in Nebraska, and “Alligator Alcatraz ” and “Deportation Depot” in Florida. They’ve been the idea of Web memes and on-line merchandise.

“It seems like they’re just trying to market their detention centers in a trolling type of way,” stated Hector Diaz, a Miami immigration lawyer who has represented over two dozen Hispanic purchasers detained in Florida.

‘Racist and degrading’

Operation Catch of the Day, which wrapped up in Maine final month, instantly drew backlash from Democratic lawmakers when the title was first introduced. Congresswoman Chellie Pingree known as the branding “racist and degrading” to Mainers usually and the state’s immigrant communities particularly.

“It’s a sick joke,” Pingree stated in a social media submit.

Shenna Bellows, Maine’s Democratic secretary of state who can also be working for governor, denounced “the grotesquely named operation,” warning the Trump administration’s actions and messaging have chilled enterprise and civic life within the state.

“When ICE agents are patrolling the streets and arresting and imprisoning people, wrongly, then people are afraid to go out,” Bellows advised AP.

State Democratic Sen. Joe Baldacci agreed: “This isn’t a special on a restaurant menu. This is people’s lives.”

Supporters argue flippant names present Trump is severe

Immigration operation names have additionally obtained backlash for taking inspiration from popular culture. In November, the Trump administration performed on the favored 1952 kids’s e book “Charlotte’s Web” by E.B. White when it launched an immigration sweep in Charlotte, North Carolina, with the identical title. Martha White stated the writer, her grandfather, would have hated the reference as a result of he “believed in the rule of law and due process.”

The names persevere, even after some Trump officers signaled federal brokers’ conduct might be restrained following the deadly shootings of U.S. residents Renee Good and Alex Pretti in Minnesota and allegations of different misconduct by federal immigration officers.

A few of the president’s supporters have dismissed criticism of the Trump administration’s rhetoric as sidestepping the substance of the immigration debate.

Throughout Maine Gov. Janet Mills’ Maine State of the State tackle every week in the past, she slammed ICE brokers for attempting to “intimidate and silence” communities. Rep. Billy Bob Faulkingham, a Republican, responded by calling for larger help for longtime residents over newer arrivals to the state.

“There was a lot of care and support, of course, around new Mainers, but the one thing I don’t see is people standing up for old Mainers and standing up for the people of Maine that have been here and are from here,” Faulkingham stated final month throughout the Maine operation.

Congressional Democrats have promised investigations into the conduct of and potential abuses by Immigration and Customs Enforcement and Border Patrol officers, and have vowed to research the company’s rhetoric and social media posts ought to they win management of both chamber this yr.

The operation names are solely including to the injury attributable to the administration’s “unconstitutional racial profiling and reckless, unaccountable enforcement tactics,” stated Debu Gandhi, senior director of immigration coverage on the Middle for American Progress, a liberal suppose tank.

“America can have a secure border and effective immigration enforcement without the type of lawless cruelty and chaos we’ve seen from Trump,” Gandhi stated.

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