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Reading: EU and Mercosur bloc of South American nations signal commerce deal to finish quarter-century of talks, simply as Trump hits Europe with new tariffs | Fortune
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Asolica > Blog > Business > EU and Mercosur bloc of South American nations signal commerce deal to finish quarter-century of talks, simply as Trump hits Europe with new tariffs | Fortune
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EU and Mercosur bloc of South American nations signal commerce deal to finish quarter-century of talks, simply as Trump hits Europe with new tariffs | Fortune

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Last updated: January 18, 2026 12:18 am
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4 weeks ago
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EU and Mercosur bloc of South American nations signal commerce deal to finish quarter-century of talks, simply as Trump hits Europe with new tariffs | Fortune
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Contents
  • Geopolitical undertones
  • European farmers

The European Union and the Mercosur bloc of South American international locations formally signed a long-sought landmark free commerce settlement on Saturday, capping greater than a quarter-century of torturous negotiations to strengthen business ties within the face of rising protectionism and commerce tensions around the globe.

The signing ceremony in Paraguay’s capital, Asunción, marks a significant geopolitical victory for the EU in an age of American tariffs and surging Chinese language exports, increasing the bloc’s foothold in a resource-rich area more and more contested by Washington and Beijing.

It additionally sends a message that South America retains various commerce and diplomatic relations at the same time as U.S. President Donald Trump makes an aggressive push for geopolitical dominance throughout the Western Hemisphere.

Mercosur consists of the area’s two greatest economies, Argentina and Brazil, in addition to Paraguay and Uruguay. Bolivia, the bloc’s latest member, can be part of the commerce deal within the coming years. Venezuela has been suspended from the bloc and isn’t included within the settlement.

Promoted by South America’s famend grass-fed cattle-raising international locations and Europe’s industrial pursuits, the accord’s gradual elimination of greater than 90% of tariffs creates one of many world’s largest free commerce zones and makes buying cheaper for greater than 700 million shoppers.

Geopolitical undertones

European Fee President Ursula von der Leyen, who heads the EU’s govt department, portrayed the deal as a bulwark towards the disruptive insurance policies of the Trump administration.

“It reflects a clear and deliberate choice: We choose fair trade over tariffs. We choose a productive long-term partnership over isolation,” von der Leyen declared in an veiled rebuke to Trump’s commerce insurance policies on the ceremony, which received underway as Trump introduced 10% tariffs on eight European nations over their opposition to American management of Greenland.

“We will join forces like never before, because we believe that this is the best way to make our people and our countries prosper.”

Brazilian President Luiz Inácio Lula da Silva, a long-time advocate for the EU-Mercocsur deal as negotiations lumbered via his three nonconsecutive presidential phrases, hailed the settlement as image of worldwide cooperation.

“At a time when unilateralism isolates markets and protectionism inhibits global growth, two regions that share democratic values and a commitment to multilateralism choose a different path,” Lula stated in an X submit.

Lula’s determination to skip the ceremony signaled that tensions simmered between the buying and selling blocs.

European farmers

Brazil, which held the rotating presidency of Mercosur final 12 months, had been gearing as much as host the signing ceremony within the nation’s capital, Brasília, final month, when European international locations referred to as it off, demanding extra concessions to farmers frightened of the attainable dumping of low-cost South American agricultural imports.

Lula, robbed of his highlight, was outraged at what was extensively seen in South America as the newest instance of the EU’s bureaucratic intrusiveness. One of many essential causes the deal took so lengthy to clinch was Brussels’ makes an attempt to handle South America’s agricultural manufacturing processes, from requirements on plastic packaging to deforestation regulation.

“The EU’s maximalist wish lists of demands from developing economies willing to sign free trade agreements are often perceived as patronizing,” stated Agathe Demarais, a senior coverage fellow with the European Council on Overseas Relations.

After imposing environmental and animal welfare rules, strict quotas on farm merchandise like beef and sugar and staggered timelines for tariff reductions, the EU sweetened the deal much more for its farmers with a promise of hefty subsidies. That pushed agricultural powerhouse Italy throughout the road earlier this month.

However even because the ink dried on Saturday, highly effective protectionist lobbies in Europe have been nonetheless hoping to forestall the settlement from clearing its one ultimate hurdle: ratification by the European Parliament.

France stays against the accord, with President Emmanuel Macron worrying that farmers’ frustration with the EU may drive extra voters to the nation’s far proper within the 2027 presidential election.

“Everything will depend on the political appetite of the European Parliament,” stated João Paulo Cavalcanti, a Brazilian lawyer specializing in worldwide commerce. “That could clearly create an obstacle to approval.”

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