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Reading: Down 73% and at an 11-year low! Is B&M now a FTSE 250 ‘no-brainer’ cut price?
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Asolica > Blog > Marketing > Down 73% and at an 11-year low! Is B&M now a FTSE 250 ‘no-brainer’ cut price?
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Down 73% and at an 11-year low! Is B&M now a FTSE 250 ‘no-brainer’ cut price?

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Last updated: October 21, 2025 5:58 pm
Admin
4 months ago
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Down 73% and at an 11-year low! Is B&M now a FTSE 250 ‘no-brainer’ cut price?
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Contents
  • What has gone mistaken?
  • Valuation and yield 
  • Not as cool

Picture supply: Getty Photos

B&M European Worth (LSE:BME) inventory fell 22.7% within the FTSE 250 yesterday (20 October). Shockingly, this implies the low cost retailer is buying and selling round its lowest stage since itemizing in 2014. 

In the beginning of 2022, B&M shares have been altering arms for 634p a pop. Now, they value simply 173p — a calamitous 73% collapse!  

But, the retailer stays worthwhile, is opening shops, and embarking on a ‘Back to B&M Basics’ technique to kickstart progress. It’s nonetheless providing a dividend too. And after the share value stoop, the yield appears huge at practically 9%. 

So, is that this a ‘no-brainer’ purchase for my Shares and Shares ISA? Let’s discover out.

What has gone mistaken?

Yesterday, the corporate revealed an accounting error, involving round £7m of abroad freight prices not being correctly recognised. Consequently, it reduce its full-year adjusted EBITDA steering to £470m-£520m, down from £510m-£560m. 

Sadly, such revenue warnings have grow to be all too acquainted for shareholders. The truth is, this was the second revenue downgrade inside a month.

One other recurring theme is adjustments within the C-suite. Again in February, B&M introduced that CEO Alex Russo would retire. Yesterday, it stated CFO Mike Schmidt could be shifting on.

So it is a firm that’s going to need to work onerous to regain buyers’ belief and confidence.

Valuation and yield 

The inventory appears low-cost, buying and selling at simply six instances trailing earnings. However the place this and subsequent yr’s earnings will land at this level is anybody’s guess. 

As talked about, the inventory is carrying a near-9% dividend yield. Once more although, with earnings beneath strain, I think the payout could be reduce. 

The inventory regarded low-cost to me some time again, however I feared it could be a price lure. I nonetheless have these fears, particularly with administration saying it might take 18 months for the turnaround technique to bear actual fruit. 

That stated, I can see why some buyers could be tempted to load up right here. The inventory appears dust low-cost and there could be respectable earnings on provide. 

In the meantime, B&M continued its retailer rollout programme in H1, with 9 internet new UK openings, 5 in France, and a brand new Heron Meals (its frozen meals/grocery enterprise). So it’s not in any existential hazard. 

Not as cool

Nonetheless, I’m not eager to spend money on the struggling retailer. What worries me right here is that B&M’s worth mannequin must be shining in these powerful financial instances, with inflation stubbornly excessive and low-income customers beneath strain.

However it’s not. Like-for-like gross sales progress was non-existent in H1, whereas progress in H2 is predicted to be “between low-single-digit negative and low-single-digit positive levels”. 

Every time I’ve visited a B&M retailer lately, I haven’t been notably impressed. In my opinion, B&M hasn’t fairly pulled off the identical trick as Aldi and Lidl, which have each managed to make their discounted choices virtually cool via sensible model advertising.

Till any turnaround positive factors actual traction, I want different low-cost retail shares like JD Sports activities or Greggs. They face the identical client spending challenges as B&M, however their aggressive positions seem far stronger to me. 

Here is why Shares and Shares ISA traders should not ignore the Autumn Price range
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