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Reading: Down 50%! Thank goodness I didn’t make investments £10k on this UK share 5 years in the past – however ought to I purchase as we speak?
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Asolica > Blog > Marketing > Down 50%! Thank goodness I didn’t make investments £10k on this UK share 5 years in the past – however ought to I purchase as we speak?
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Down 50%! Thank goodness I didn’t make investments £10k on this UK share 5 years in the past – however ought to I purchase as we speak?

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Last updated: October 29, 2025 8:15 am
Admin
2 weeks ago
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Down 50%! Thank goodness I didn’t make investments £10k on this UK share 5 years in the past – however ought to I purchase as we speak?
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Contents
  • The share worth has suffered
  • Worst FTSE 100 inventory – or greatest alternative?
  • Restoration potential

Picture supply: Getty Photographs

Each investor has a ‘UK share that got away’ story. 1000’s little question have a look at hovering winners like Rolls-Royce and kick themselves. However there are additionally shares we almost purchased and properly resisted, dodging a bullet.

We are likely to neglect about these, however right here’s one FTSE 100 inventory I thought-about shopping for 4 or 5 years in the past that I’m thrilled I didn’t: Croda Worldwide (LSE: CRDA). It’s taken an actual beating since.

Croda makes speciality chemical substances utilized in magnificence, agriculture and life sciences. Over 5 years it’s been the UK’s worst performing blue-chip, plunging 52%. And it’s nonetheless falling, down 20% within the final 12 months.

The share worth has suffered

The collapse occurred for a few causes. Through the pandemic Croda noticed a increase in demand, notably for lipids utilized in prescription drugs, and crop chemical substances as soy-bean costs jumped. Many purchasers had been stocking up, simply in case, however as lockdown eased, they discovered themselves with extra product than they wanted. Because of this, demand plunged.

Meaning clients have spent a number of years working by way of their inventories. Croda’s, first-half outcomes, printed on 29 July, didn’t recommend a enterprise firing on all cylinders. Gross sales rose 4.9% to £856m however working revenue declined 17.5 % to £94.4m because the enterprise “continues to navigate a challenging environment”.

The board’s now focusing on £100m of annualised financial savings by finish 2027 because it seems to kick the corporate again into life.

Worst FTSE 100 inventory – or greatest alternative?

As a rule, I goal shares which might be out of favour, as that manner I can purchase them at a discount worth. Croda’s positively that. And there are explanation why this inventory would possibly get better.

These inventories have to be used up by now, certainly. There are indicators of rising demand, with Croda displaying quantity progress once more. Its cost-saving drive may enhance margins, because the board simplifies and modernises.

But the shares are dearer than I anticipated, with a price-to-earnings ratio of simply over 21. That’s above the FTSE 100 common of 18. I anticipated it to be cheaper, given current occasions.

Croda has a superb monitor report of accelerating shareholder payout yearly for the final 34 years, so buyers could assume that may proceed. The forecast dividend yield is 3.7% nevertheless it’s solely lined 1.3 instances by earnings. It’s most likely secure, Croda gained’t wish to lose its proud report, however we are able to’t say for positive.

Restoration potential

Consensus analysts’ one-year share-price forecasts level to a median goal of three,280p. If that’s appropriate, it suggests a modest 12-month improve of round 9.8% from as we speak’s 2,989p. That’s okay, however not spectacular.

Croda’s prone to show a significantly better decide than 5 years in the past. It’s nearer to the underside of its cycle than the highest, so there’s restoration potential right here. I believe Croda’s price contemplating, however buyers ought to do their very own analysis and settle for the enterprise should still want extra a bit time to place itself proper.

UK shares: is there nonetheless cash to be made?
Everybody’s speaking a couple of inventory market crash! This is what I will do if it occurs
Authorized & Normal shares yield a bumper 9.1% – however is its dividend secure?
Up 95% since April! Is that this ex-penny inventory able to explode at 17p?
Round a 4-year excessive at £3.40+, is there any worth left in Sainsbury’s share value?
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