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Asolica > Blog > Marketing > Down 37%! Is now the time to purchase Netflix inventory for my ISA?
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Down 37%! Is now the time to purchase Netflix inventory for my ISA?

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Last updated: January 21, 2026 4:47 pm
Admin
4 months ago
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Down 37%! Is now the time to purchase Netflix inventory for my ISA?
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Down 37%! Is now the time to purchase Netflix inventory for my ISA?

Contents
  • Acquisition drama
  • Wall Road downgrades
  • My transfer

Picture supply: Getty Pictures

Netflix (NASDAQ:NFLX) is a inventory that I’ve needed so as to add to my Shares and Shares ISA for a few years. I take into account it one of many ones that received away.

In hindsight, I ought to have scooped up shares in 2022 when the share worth crashed 70% in simply 4 months. However I didn’t and it’s rocketed 360% since then.

As I write right this moment (21 January) although, the Netflix share worth is down 4%. This implies the streaming large has now misplaced practically 37% of its worth since June.

So, is that this my probability to lastly add the inventory to my ISA?

Acquisition drama

With 325m paying subscribers worldwide, Netflix possible wants no introduction. You’d battle to search out many UK households that had not seen not less than one among its hit exhibits — Squid Video games, Stranger Issues, Wednesday, Black Mirror, Adolescence, and so on — up to now 12 months.

The inventory’s decline largely pertains to the continuing Warner Brothers Discovery (WBD) acquisition saga, which took a brand new twist not too long ago. In a bid to fend off a rival bid from Paramount Skydance, Netflix has switched its $83bn supply to an all-cash deal.

This has brought on quite a lot of investor uncertainty — not nearly whether or not any deal would get regulatory clearance, however whether or not it’s value doing in any respect. In any case, Netflix hasn’t wanted to do many acquisitions in its historical past, and that is by far the most important.

The corporate desires WBD’s content material library and movie studios, together with the HBO Max streaming service. Administration says “Warner Bros.’ library, growth and IP will permit us to offer a good broader and higher-quality choice of content material for members“.

In the meantime, the addition of HBO Max will permit the agency to supply personalised subscription bundles. Nevertheless, the transaction would imply taking up important debt, which clearly provides threat for shareholders.

Wall Road downgrades

Close to-40% drops in Netflix inventory are fairly uncommon, and I believe I’d come to remorse not shopping for this dip.

Then once more, this acquisition drama may drag on for some time, particularly from a regulatory standpoint. Any bidding struggle may put much more downwards strain on the share worth.

I be aware the inventory has been downgraded by quite a lot of Wall Road analysts right this moment. A part of this most likely had one thing to do with the streaming large’s 2025 outcomes, which have been printed yesterday.

As a result of regardless of strong numbers for final 12 months, Netflix’s steerage for 2026 appeared to disappoint some buyers. It’s forecasting income of $50.7bn to $51.7bn, representing 12%-14% progress. Final 12 months it was 17% progress on a constant-currency foundation.

In the meantime, it expects an working margin of 31.5%, which was decrease than Wall Road was anticipating (32.6%).

My transfer

The WBD acquisition is creating near-term uncertainty. However now buying and selling at round 23 occasions ahead earnings (for 2027), the inventory seems to be cheaper than it has for a while.

Long run, I stay bullish on Netflix. Final 12 months, its advert income surged greater than 150% to over $1.5bn. Because the streamer strikes deeper into dwell broadcasting, I anticipate this determine to extend dramatically over the subsequent decade.

In the meantime, the agency’s constructing out its cloud-based gaming choices and increasing into video podcasts. Additional out, I anticipate AI may materially lower content material creation prices.

After weighing issues up, I’ve determined to open a starter place within the coming days.

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