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Reading: Down 35% in a month! Ought to I promote my Ocado shares and purchase this FTSE 250 star as an alternative?
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Asolica > Blog > Marketing > Down 35% in a month! Ought to I promote my Ocado shares and purchase this FTSE 250 star as an alternative?
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Down 35% in a month! Ought to I promote my Ocado shares and purchase this FTSE 250 star as an alternative?

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Last updated: September 19, 2025 10:59 am
Admin
6 months ago
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Down 35% in a month! Ought to I promote my Ocado shares and purchase this FTSE 250 star as an alternative?
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Contents
  • FTSE falling knife
  • Goodwin is rising at pace

Picture supply: Getty Photos

Ocado (LSE: OCDO) shares need to go down as my worst purchase. Not simply because they’ve carried out so badly, however as a result of my considering was fallacious from the beginning.

After I purchased the grocery supply and robotic tech warehouse specialist, the inventory had already fallen 85% in 5 years. I satisfied myself that made it a discount. In actuality, I’d grabbed the last word FTSE 100 falling knife, which is now nestled within the FTSE 250 and making my Self-Invested Private Pension look messy.

There was a second of hope when the shares spiked 50% in July, trimming my paper loss to round 10%. The set off was a swing to a £611.8m first-half statutory revenue on 17 July, in opposition to a £153.3m loss the yr earlier than. 

A lot of that got here from a one-off accounting achieve linked to Ocado Retail, however revenues did climb 13.2% to £674m. I even dared to assume the shares may flip the nook. My the optimism didn’t final.

FTSE falling knife

Then got here the blow. On 12 September the inventory fell nearly 20% in a day after US companion Kroger mentioned it was reviewing its enterprise mannequin, together with a “site-by-site” evaluation of its automated warehouses. 

This spooked buyers. Ocado’s buyer fulfilment centres don’t come low cost. It spent £162.6m final yr on six websites, together with two for Kroger.

The prospect of closures within the US is grim, as a result of the corporate already struggles to persuade retailers that big, robot-driven warehouses are the long run. 

Ocado has 25 stay websites with eight extra within the pipeline, however persuading new clients to enroll is getting harder. Regardless of the intelligent know-how, it stays loss-making and doesn’t anticipate to generate constructive money stream till 2026.

For long-suffering shareholders like me, endurance is the one choice. Promoting right this moment would lock in a heavy loss. However there’s no method I’d counsel buyers contemplate shopping for Ocado right this moment. The dangers are simply method too excessive.

Goodwin is rising at pace

The distinction with FTSE 250-listed engineering group Goodwin (LSE: GDWN) couldn’t be starker. This family-run enterprise has been in operation since 1883 and continues to ship. Over 20 years, complete returns have topped 4,632% in contrast with 282% from the broader FTSE 250.

I thought of shopping for the inventory within the run-up to its latest full-year outcomes on 30 July, however held my hearth. In order that was my second massive mistake, as a result of they blew buyers away. The shares soared after Goodwin posted a 47% rise in full-year pre-tax revenue to £35.5m, with a fats dividend hike in addition. In the present day, they’re actually costly, with a price-to-earnings ratio of 33.7. 

I’d like to personal the inventory for the long run, however I’d choose to attend for a less expensive entry level. Traders may contemplate shopping for right this moment with a long-term view, however right this moment it seems too sizzling for my liking.

In contrast, Ocado is chilly as ice. But this feels just like the worst time to promote. The worst-case Kroger state of affairs seems priced in. Possibly it received’t occur. So I’ll maintain and hope.

But when I had been ranging from scratch, I do know which firm I’d contemplate shopping for. Goodwin makes actual cash and shares it with buyers. Ocado nonetheless has all of it to show. I’ve realized a tough lesson right here.

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