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Asolica > Blog > Marketing > Down 24% in a day!? Why the Rightmove share value crash is perhaps an enormous alternative
Marketing

Down 24% in a day!? Why the Rightmove share value crash is perhaps an enormous alternative

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Last updated: November 8, 2025 8:48 am
Admin
4 weeks ago
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Down 24% in a day!? Why the Rightmove share value crash is perhaps an enormous alternative
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Contents
  • AI disruption
  • Winners and losers
  • Community results
  • Sturdiness

Picture supply: Getty Photographs

On-line property portal Rightmove (LSE:RMV) noticed its share value turn out to be the newest casualty of AI fears. The inventory initially fell 24% on Friday (7 November) earlier than ending the day down 12%.

I’ve been cautious of the specter of AI that may write code for a lot of tech firms not too long ago. However Rightmove isn’t one in every of them and I believe the inventory falling is an overreaction.

AI disruption

AI has now reached the stage the place it will probably write software program code in minutes. And that’s clearly an enormous downside for any enterprise the place this was speculated to be the primary barrier to entry.

Any tech firm with a product that may be imitated by code-writing AI is now in bother. Their clients may not all go away, however elevating costs goes to be tough.

In different phrases, their development prospects are actually a lot worse than they have been earlier than. And that creates downward stress on a share value if it beforehand mirrored excessive expectations. 

Some software program firms, nonetheless, produce other boundaries to entry. In these circumstances, competing isn’t as easy as creating an AI product, and their prospects are a lot better.

Winners and losers

Thus far, I believe all of that is moderately uncontroversial. AI clearly can write code and that is clearly an issue for a corporation the place this was speculated to be its distinctive power.

The large query that divides buyers, is which firms are those that produce other boundaries to entry and which of them are in bother? And this can be a bit much less clear. 

Rightmove’s enterprise works by connecting property consumers and sellers. And the risk comes from the potential of some kind of AI-driven search doing this at a less expensive value.

The large query is whether or not or not Rightmove has something that may’t be copied. I believe it does and that’s why I’m optimistic in regards to the inventory regardless of the market’s response.

Community results

Rightmove is a near-monopoly within the on-line UK property search market. And there’s a purpose it’s been capable of fend off opponents so successfully up to now. 

In fancy investing phrases, it has what’s known as a two-sided community impact. Mainly, having extra listings attracts extra consumers and having extra potential consumers encourages sellers to checklist.

For opponents, it’s exhausting to get began. Sellers haven’t any incentive to checklist on one other web site that doesn’t have any consumers, however why would consumers have a look at a website that with fewer listings?

Rightmove is a spot the place potential consumers know they’ll discover properties simply. And I don’t see them going elsewhere until the corporate provides them a purpose to. 

Sturdiness

It could be an enormous threat for sellers to cease itemizing on Rightmove within the hope of driving consumers to a unique platform. And it’s one they’ve not been prepared to take up to now.

Can AI search encourage them to do begin doing this in a method that will be dangerous for the FTSE 100 firm? It’s not unimaginable, however I don’t assume it’s significantly doubtless.

In consequence, I believe the 12% drop within the Rightmove share value is a big overreaction from the inventory market. At as we speak’s costs, the inventory goes on my purchase checklist.

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