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Asolica > Blog > Marketing > Down 21% in 24 hours, what’s taking place to Pinterest inventory?
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Down 21% in 24 hours, what’s taking place to Pinterest inventory?

Admin
Last updated: November 6, 2025 8:47 am
Admin
1 month ago
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Down 21% in 24 hours, what’s taking place to Pinterest inventory?
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Contents
  • The priority
  • My take

Picture supply: Getty Photos

Wow! It’s not been a great week for Pinterest (NYSE:PINS) inventory. The inventory fell 19% in after-market buying and selling on Tuesday (4 November) and opened round 21% down a subsequent day.

The sell-off adopted the corporate’s barely disappointing third-quarter outcomes coupled with below-consensus steering for This fall. The social media agency posted earnings of $0.38 per share — up from $0.32 a yr in the past, however round $0.04 shy of expectations.

On a brighter observe, adjusted EBITDA jumped 24% year-on-year to $306.1m, coming in $9 million forward of forecasts. That pushed its adjusted EBITDA margin as much as 29%, a 200-basis-point enchancment from final yr and comfortably above analysts’ projections.

Development was pushed by a surge in person exercise. Month-to-month lively customers climbed 30%, whereas the common income per person ticked 5% increased. Collectively, that powered a 17% rise in complete income to $1.05bn. That was bang in keeping with expectations.

Pinterest additionally confirmed sturdy money technology, with free money movement up 30% to $318.4m.

The priority

The first concern for Pinterest lies within the existential danger posed by the rise of synthetic intelligence (AI)-driven chatbots and their broader influence on the digital promoting and discovery ecosystem.

As advertisers more and more flip to conversational fashions and generative instruments (as a substitute of conventional social platforms), Pinterest’s mannequin — constructed round visible discovery and user-driven intent — might face erosion of its relevance.

This narrative compounds pre-existing considerations about shedding floor to bigger social media corporations, which provide broader reaches and efficient advertising and marketing operations.

My take

Personally, I consider the Pinterest platform and enterprise mannequin will show resilient. I don’t sometimes make forecasts like that however I’m a agency believer within the energy of discovery… and no one does that higher than Pinterest.

And I feel many different folks — not essentially buyers — really feel the identical method. Within the third quarter, month-to-month lively customers hit 600m, up 63m yr on yr.

After which, in the case of the inventory, it merely seems undervalued. It’s now buying and selling at 14.8 instances ahead earnings. Shifting ahead to 2026, that determine falls to only 11.8 instances. These are enormous reductions to the expertise sector common.

What’s extra, Pinterest has a very sturdy stability sheet. It has a internet money place of round $2.7bn, which is large contemplating the market-cap’s at the moment sitting round $17bn. Adjusting the price-to-earnings ratio for internet money would present an excellent larger low cost to the business common.

And whereas I besides that is certainly not an ideal firm, there are bundles of alternatives inside its relative underperformance. For instance, in Q3, it registered common income per person (ARPU) of $1.78. That’s extremely decrease than friends like Meta.

With that in thoughts, I wish to suppose there’s scope for the enterprise to enhance monetisation additional within the coming years.

Briefly, I used to be a bull on Pinterest when it traded in round $25 a share in April and Might. It surged, however has gone on to disappoint. We’re again down round $25 a share, however this time with a much less thrilling earnings outlook.

Nonetheless, I nonetheless suppose it’s value contemplating. And whereas I’m positive analysts will pair again their forecasts too, the inventory at the moment trades 65% under the share value goal.

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