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Asolica > Blog > Marketing > Down 20% in November! Are these now the two greatest shares to purchase in December?
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Down 20% in November! Are these now the two greatest shares to purchase in December?

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Last updated: December 2, 2025 3:13 am
Admin
6 days ago
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Down 20% in November! Are these now the two greatest shares to purchase in December?
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Contents
  • Rightmove shares crumble
  • Auto Dealer crashes too

Picture supply: Getty Photographs

Generally the most effective shares to purchase are those having the worst time. I’m speaking about strong firms whose share costs have been thumped, providing an opportunity to get in at a decrease stage. These two FTSE 100 shares slumped 20% in November. Does this make them screaming bargains?

Rightmove shares crumble

Shares in property portal Rightmove (LSE: RMV) crashed by 1 / 4 on 7 November after administration pledged to make synthetic intelligence “central to all that we do”. The board’s timing was unfortunate, coming in the midst of a wider AI panic that knocked investor confidence throughout the market. The Rightmove share worth is down 15% over the yr.

There have been different points. Underlying working revenue progress is now anticipated to land between 3% and 5%, down from 9% within the first half. Considerations over housing market well being didn’t assist, and I’m questioning if the Funds ‘mansion tax’ is casting a shadow.

Dealer RBC Capital known as the sell-off an “overreaction”, saying the underlying enterprise isn’t damaged and that AI might strengthen it over time. I see the logic, however the valuation isn’t low cost with a price-to-earnings ratio of round 21. So no, not a screaming purchase in my view. The trailing yield is a modest 1.8%. There’s additionally speak of individuals shopping for houses on AI platforms in future, which might change the sport.

One other cloud appeared on 13 November when Rightmove stated it might face a authorized declare over the price of its itemizing charges, with reviews suggesting 1000’s of property brokers might search as much as £1bn in damages. Recoveries after a fall this steep are likely to take time. I’ll watch, however gained’t take into account shopping for proper now.

Auto Dealer crashes too

Shares in Auto Dealer Group (LSE: AUTO) additionally slumped regardless of the corporate reporting a 5% rise in first-half income to £296.3m on 6 November, and speaking up the outlook for the brand new and used automobile markets, boosted by a brand new grant for electrical car (EV) patrons. Like Rightmove, it additionally flagged a powerful pipeline of AI instruments designed to assist its prospects work extra effectively.

But the Auto Dealer share worth went into a pointy reverse quickly after. It’s now down 25% over 12 months. Once more, the Funds might have performed a component, as a brand new pay-per-mile cost for EVs and proposed gas obligation will increase might deter patrons.

Auto Dealer has additionally run into bother with some automobile sellers, who’ve threatened to cancel or downgrade their listings caiming its new Deal Builder product has reduce purchaser leads.

Like Rightmove, Auto Dealer stays the UK’s dominant car market. That offers it pricing energy and enviable margins of greater than 60%. It additionally holds internet money of £11.8m. Once more, this one doesn’t scream ‘buy me’. The P/E sits round 20 with a modest trailing yield of 1.67%.

I can see why each shares have been hit, however I additionally assume the response appears to be like just a little overdone. Auto Dealer additionally appears to be like tempting, however buyers ought to discover additional earlier than they take into account shopping for. I can see extra thrilling shares on the FTSE 100 at present.

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