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Reading: Crypto is dealing with an identification disaster—but it surely’s hardly the primary time | Fortune
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Asolica > Blog > Business > Crypto is dealing with an identification disaster—but it surely’s hardly the primary time | Fortune
Business

Crypto is dealing with an identification disaster—but it surely’s hardly the primary time | Fortune

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Last updated: February 9, 2026 1:16 pm
Admin
3 months ago
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Crypto is dealing with an identification disaster—but it surely’s hardly the primary time | Fortune
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Final evening’s snoozer of a Tremendous Bowl featured an embarrassing efficiency, and I’m not speaking concerning the Patriots’ no-show offense. It got here throughout the fourth quarter when a wide-receiver for the Pats took down a spectator racing throughout the sphere—one whose physique was painted with what seemed to be advertisements for a sketchy crypto website. Approaching the heels of one of many worst sell-offs in reminiscence, that is the very last thing the business wanted: a shirtless moron utilizing the massive sport to remind everybody what they dislike about crypto.

Contents
  • DECENTRALIZED NEWS
  • MAIN CHARACTER OF THE WEEK
  • MEME O’ THE MOMENT

The Tremendous Bowl episode will present extra fodder for the haters, who’ve returned in droves now that Bitcoin is slumping. These embody progressive Democrats who’re posting sneering tweets that indicate they nonetheless don’t perceive why it’s unhealthy politics to ridicule the hundreds of thousands of U.S. voters who like and personal crypto. The hater ranks additionally embody the FT’s indefatigable Jemima Kelly who’s again with yet one more witty however unhealthy religion tackle why Bitcoin goes to zero.

These sentiments are par for the course throughout crypto downturns. Extra notable is the variety of voices from inside crypto who’re expressing disgust or disillusionment with the state of the business. Vitalik Buterin, for example, is fretting publicly concerning the state of Ethereum’s ecosystem, whereas Wintermute founder Evgeny Gaevoy final week blasted the business for abandoning its former beliefs in favor of a vacuous number-go-up fixation. Such sentiments have been echoed by loads of others on Crypto Twitter, the place the vibes have change into unusually somber and self-reflexive.

So what’s happening? An enormous a part of it’s merely that costs are within the tank. However there’s additionally anxiousness over the shortage of an apparent rationalization for why issues are going south. Throughout the earlier crypto winter, it was straightforward sufficient to level to the collapse of crypto conman Sam Bankman-Fried’s FTX empire and the following regulatory assault as the reason for the business’s distress. Likewise, earlier downturns in 2014 and 2018 are related to the catastrophic hack of the primary large crypto trade, Mt. Gox, and with a hangover from the scammy Preliminary Coin Providing period, respectively.

The shortage of a single apparent trigger for crypto’s latest woes has led to hang-wringing that crypto’s fundamental narrative of decentralized cash and expertise is only a pretense, and that the entire thing is predicated on fast hustles and hype. And certainly, there’s loads of proof to assist this place—from pump-and-dump memecoins to blockchains with no goal to the Trump household’s incessant crypto grifting. It’s arduous to not be cynical.

Right here’s the factor, although: Crypto has at all times been awash with hucksters. Like each new expertise, it attracts swindlers and snake-oil salesmen—and much more than regular for the reason that tech in query is immediately linked to cash. Fortuitously, many of those folks get washed away throughout downturns, leaving the respectable crypto gamers a chance to reclaim the area for themselves and to digest a lesson or two.

That’s the place we’re proper now. Whereas watching Bitcoin tumble round 50% isn’t any picnic for buyers, it’s removed from the worst downturn the sector has suffered. In the meantime, historical past additionally exhibits that every successive crypto collapse is much less painful and extended than the earlier one—which might be why JPMorgan Chase’s analysts predicted final week that Bitcoin will hit $266,000 over the long run. It additionally helps that, this time round, there’s a enormous class of individuals holding Bitcoin by way of BlackRock’s ETF and are displaying no indicators of promoting. As one wag noticed, “Boomers have diamondhands.”

The present market reckoning is probably going removed from over, however the crypto business is right here to remain. And, simply possibly, when the business bounces again, will probably be just a little extra discerning concerning the type of firms it holds up as function fashions. To this finish, Fortune’s forthcoming Crypto 100 will probably be knowledgeable partly by a popularity survey that can ask a broad cross-section of business leaders to anonymously charge their friends. The ultimate rankings will drop in early April. Lastly, please notice that Fortune Crypto will probably be off for President’s Day however again in your inbox on Feb. 23.

DECENTRALIZED NEWS

Traders despatched PayPal inventory plunging after the corporate forecast unfavourable progress. It additionally fired its CEO, who talked a giant sport about AI and blockchain—however by no means hit on a method to maintain up with Apple Pay, Coinbase, Stripe et al. (Fortune)

Coinbase was the one crypto firm this 12 months to pay for a SuperBowl advert. The 60-second slot, which featured a Backstreet Boys’ sing-along, obtained poor evaluations in comparison with the corporate’s 2021 effort. (Adweek)  

South Korea’s Bithumb dedicated an epic fats finger fail, sending lots of of customers 2,000 Bitcoin—as a substitute of two,000 received—in a rewards promotion. The screw-up resulted in Bitcoin briefly tumbling to $55,000 on the trade (CoinDesk)

Forensics agency TRM Labs shrugged off crypto winter in saying a $70 million Sequence C spherical from Goldman Sachs and others that values the Chainalysis competitor at $1 billion. (Fortune)

MAIN CHARACTER OF THE WEEK

Mulitcoin cofounder Kyle Samani.

Stephen McCarthy—Sportsfile for Collision/Getty Pictures

Kyle Samani, a distinguished early investor in crypto, took the business off guard with a shock announcement he’s leaving his VC agency Multicoin. Some on CT speculated the transfer got here after a falling out along with his cofounder, however Samani maintains he’s leaving to give attention to different areas of expertise.

MEME O’ THE MOMENT

Do not choose up.

@tommyrulznyc

Regular lads.

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