I’m an avid crafter and have a month-to-month craft group that I be part of commonly. I had an analog bag earlier than it was fashionable on social media, and I commonly take out my newest knitting challenge whereas watching a present. My husband is used to my varied initiatives mendacity round the home, realizing it will likely be a yr or longer earlier than I full them.
Whereas I don’t personal a Cricut, I’ve undoubtedly considered shopping for one previously, largely to maintain my sticker-buying obsession in test.
Whereas lots of my fellow crafters and I wish to knit, sew, draw, or collage as a break from being on our screens all day, Cricut now thinks crafters need to use AI of their DIY initiatives.
The query is whether or not my fellow crafters agree.
Cricut turning to AI to drive income development
Cricut is a crafter’s dream machine. It’s a reducing machine that lets DIYers do absolutely anything, from making stickers and playing cards to iron-on T-shirt decals.
Like many different corporations, Cricut has been chasing AI for some time. The craft firm launched its first AI choices in July 2025, which permit subscribers to make use of AI-generated photographs with its Cricut reducing machine.
Cricut president and CEO Ashish Arora stated in an earnings name that AI has pushed development.
“We see the use of AI-assisted images and project creation as complementary to our growing image library from our contributing artist program and our curated guided flows and associated templates for the most common project types,” he stated.
Whereas Arora stated the corporate’s AI options have made a optimistic impression, Cricut isn’t doing as nicely financially as it could like.
Cricut 2025 earnings
- Cricut’s 2025 income decreased to $708.8 million, in comparison with $712.5 million in 2024, the corporate reported March 3.
- The corporate reported a rise in platform income akin to software program and subscriptions, but it surely offered much less merchandise than the earlier yr.
- Whereas its U.S. gross sales aren’t as nice, Cricut is increasing internationally. Worldwide income elevated 8% to $169.7 million, or 24% of income, in comparison with $157.5 million in 2024.
Whereas there is likely to be fewer individuals shopping for Cricut instruments within the U.S., the corporate is betting on present customers to promote its subscriptions. And it is betting on AI to proceed driving that development.
“Our goal is to make it incredibly compelling to be a subscriber to leverage our content and software tools,” stated Arora.
AI is coming for DIYers.
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Cricut’s new options allow you to chat your solution to a brand new design
These promised AI options are already right here.
Cricut launched an AI challenge designer on Tuesday, April 14. The most recent AI addition will let customers describe their challenge thought and collaborate with AI by way of chat to generate, edit, and refine their designs in a single interface, slightly than utilizing a number of modifying instruments.
This “expands the limits of what’s possible by making creativity more accessible for users,” Cricut stated in a press launch.
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“For the past 20 years, we’ve been focused on one simple idea: making it easy for people to turn their ideas into personalized projects,” Arora stated in an announcement. “AI Project Designer turns that intent into action. Instead of navigating tools, you simply describe what you want to make, and Cricut brings it to life. It’s a simpler, faster, and more intuitive way to create.”
The AI challenge designer can solely be used for 2D initiatives akin to celebration décor, labels, and vacation initiatives, and doesn’t assist 3D creations. The AI assistant is already out there for any Circuit Design Area consumer to strive.
“We are really excited about AI,” Arora said. “We think it fits very well with our content strategy and is very complementary to it.”
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