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Asolica > Blog > Marketing > Consultants reckon generative AI may add billions to the worth of those 5 FTSE 100 shares
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Consultants reckon generative AI may add billions to the worth of those 5 FTSE 100 shares

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Last updated: October 13, 2025 8:36 am
Admin
2 weeks ago
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Consultants reckon generative AI may add billions to the worth of those 5 FTSE 100 shares
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Contents
  • Alternatively…
  • No ensures
  • A little bit of an outlier

Picture supply: Getty Pictures

Not all members of the FTSE 100 will emerge as winners from the advance of synthetic intelligence (AI). For instance, in August, WPP, the promoting and advertising company, issued a revenue warning. Many commentators consider this was brought about (partially) by AI equipping among the group’s prospects with the instruments to do extra inventive work themselves. Luckily, it shouldn’t take too lengthy earlier than we all know whether or not WPP’s enterprise is in terminal decline or if it’s experiencing a short lived downturn.

Alternatively…

Nevertheless, in response to a agency of administration consultants, the monetary providers sector ought to profit. McKinsey & Firm reckons the expertise will add $200bn-$340bn in worth to the worldwide banking sector. In the event that they’re proper, the FTSE 100’s 5 banks will probably be among the many beneficiaries.

Generative AI – the method of making content material by studying patterns from large volumes of knowledge – is being utilized by giant monetary establishments to enhance the shopper expertise, minimise threat, determine market traits and improve productiveness.

Barclays (LSE:BARC) has created a “colleague assistant” that helps scale back name dealing with instances by immediately offering its workers with solutions to buyer queries. It’s additionally analysing knowledge to deploy “intelligent agents” to assist automate routine duties.

The financial institution’s digital buying and selling platform — ‘BARX’ — now incorporates a bot (an AI-powered assistant) to allow its shoppers to develop essentially the most applicable funding technique.

AI’s additionally serving to it analyse tens of millions of transactions to mechanically detect suspicious behaviour and scale back fraud. As well as, the expertise’s getting used to satisfy its regulatory obligations extra rapidly with much less want for human intervention.

Craig Vibrant, the financial institution’s chief info officer, says AI is a “strategic augmenter” with productiveness “no longer defined just by individual effort”.

No ensures

However this fourth industrial revolution brings with it some challenges. In accordance with The Massachusetts Institute of Know-how, 95% of organisations have reported no return from their funding in generative AI, regardless of an annual spend of $30bn-$40bn. Barclays could possibly be considered one of these.

Additionally, extra cloud-based functions may make the financial institution susceptible to a cyber assault. And we all know how damaging these might be.

Nevertheless, McKinsey reckons many of the potential benefits come from improved productiveness and the related value financial savings. These could possibly be value 2.8%-4.7% of the banking trade’s revenues.

A little bit of an outlier

And the environment friendly use of its assets is one space the place Barclays lags behind its friends. In 2024, it had the best value:revenue ratio (62%) of the FTSE 100’s banks. But when it may use AI functions to match the typical of 57%, it could have the ability to scale back its working prices by round £1.3bn a 12 months. For context, its 2024 post-tax earnings have been £6.3bn.

In 2025, it hopes to enhance this ratio by one proportion level. For 2026, it’s focusing on the “high 50s”. After all, it’s unimaginable to know the way a lot of the anticipated financial savings have already been factored into the financial institution’s share value. However in the meanwhile, its price-to-earnings ratio places it in the course of the pack amongst its closest rivals.

All efficiencies – whether or not achieved utilizing AI or different means — will assist enhance the financial institution’s backside line, which may solely be a very good factor. Because the FTSE 100’s least environment friendly financial institution, it has essentially the most to realize. On this foundation, I feel Barclays shares could possibly be value exploring additional.

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