It’s no secret that Comcast (CMCSA) , which operates cellphone, web, and cable companies beneath the title Xfinity, has struggled to retain clients in recent times because of the rising cord-cutting pattern, which includes shoppers ditching cable companies for streaming platforms.
Comcast can also be surprisingly beginning to lose an alarming variety of web clients following latest value hikes and amid rising competitors from fastened wi-fi web suppliers comparable to T-Cell, AT&T and Verizon.
In Comcast’s second-quarter earnings report for 2025, it revealed that it misplaced about 325,000 cable clients, which is about 10% greater than the quantity it misplaced throughout the identical quarter final 12 months.
Comcast additionally noticed roughly 226,000 web clients pull the plug on service, virtually 88% greater than the quantity it misplaced throughout the identical time interval in 2024.
The latest loss in clients comes after Comcast shared in December its plan to lift costs for its Xfinity companies this 12 months because of “strategic investments” to make its community “smarter, faster and more reliable,” which annoyed clients.
It additionally not too long ago shrank Xfinity’s month-to-month autopay low cost from $5 to $2 for purchasers who use credit score and debit playing cards to pay their month-to-month payments.
Throughout an earnings name on Aug. 21, Comcast Chief Monetary Officer Michael Cavanagh stated that the corporate can be targeted on “simplicity” to show round its enterprise.
“We are executing with focus, simplifying how we operate and leaning into areas where we have real competitive advantages,” stated Cavanagh.
Comcast plans a serious change because it loses a startling variety of clients.
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Comcast plans a harsh workforce change amid latest challenges
Now, it seems that Comcast’s new technique will end in huge job cuts, which can influence workers in its Xfinity web, cell and cable enterprise, in keeping with a latest report from Reuters.
A latest memo despatched to workers revealed that Comcast plans to chop a layer between its company and regional workplaces, beginning in January subsequent 12 months. This may end in layoffs and streamlined administration in its connectivity and platforms unit.
The memo additionally indicated that regional leaders will report back to a brand new govt overseeing operations throughout the nation. It didn’t specify, nevertheless, what number of layoffs would happen or which positions can be reduce.
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“This change is not a reflection of anyone’s contributions — it is about simplifying how we work so we can compete more effectively,” reads the memo.
Comcast’s upcoming layoffs observe a rising pattern within the tech trade. To date, 204 tech corporations have performed job cuts this 12 months, leading to 89,964 tech workers being laid off, in keeping with latest knowledge from Layoffs.fyi.
The pattern might solely have gotten worse in latest months. A new survey from Resume.org discovered that 6 in 10 corporations plan to put off workers subsequent 12 months, and high-salary workers and people missing expertise in synthetic intelligence can be impacted probably the most.
“There is a push toward leaner, more tech-ready workforces where cost efficiency and agility outweigh tenure or traditional career pathways,” stated Kara Dennison, head of profession advising at Resume.org, within the survey. “For professionals, this is a call to start reskilling, especially in AI and emerging technologies.”
Comcast not too long ago adjusted its pricing to draw again clients
Comcast’s upcoming restructuring comes after it made a number of daring modifications to its pricing and provides to win again fleeing clients.
It not too long ago moved its native provides to a constant nationwide pricing construction and simplified its broadband provides with 4 flagship pace tiers. A number of months in the past, it additionally launched one-year and five-year value lock ensures to its web plans and lowered its “everyday pricing.”
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As well as, it added limitless knowledge and elevated speeds to its web packages, and it now provides a free Xfinity cell line for one 12 months for all new and present web clients.
Comcast additionally upgraded its working system, which manages its buyer interactions, to Google’s AI platform. It anticipates that the expertise will present faster buyer assist.
“Our goal for all the actions we’ve taken is to build a loyal customer base that churns less and values our services more by: one, delivering simple, predictable and transparent pricing; and two, making it easier than ever to do business with us,” stated Cavanagh in the course of the earnings name on Aug. 21.
Associated: Comcast takes drastic motion as clients quickly reduce service
