Cloudflare CEO Matthew Prince, talking at Internet Summit in Lisbon on Wednesday, mentioned Google was abusing its monopoly place in search to scrape content material from the online with a view to feed its AI fashions, whereas not paying the web sites whose content material it was copying.
In a dialog with Fortune on the MEO enviornment’s centre stage, he urged executives at Google mum or dad Alphabet to pay web site publishers for the content material they should prepare their massive language fashions.
When requested for touch upon Prince’s claims, Google informed Fortune that it believes its referral visitors has remained secure yr on yr, and that it’s centered on offering extra high-quality clicks (as an illustration, from readers who don’t instantly hit the again button when touchdown on a supply web site). Google says it provides websites the choice to choose out of AI crawling with out hurting their referrals or advert placement.
Cloudflare gives backend companies for the online, comparable to content material supply networks, cybersecurity, and denial-of-service assault mitigation. “Eighty percent of the leading AI companies are CloudFlare customers,” Prince famous throughout his remarks.
He then turned to Google, which has a 90% share of the search market.
“The great patron of the internet for the last 27 years was Google. The great villain of the internet today is also Google,” Prince mentioned. He claimed that previously, for each two pages that Google crawled to tell its search engine, it could, on common, ship one customer to these websites—visitors that publishers can monetise with promoting.
However in the present day, he claims, Google solely sends one customer per 20 pages scanned. “What’s changed is they put an AI overview at the top [of search results], and you don’t have to actually click on anything in order to get your answer. You’re not going to that content.”
To be truthful to Google, Prince mentioned that executives on the firm have informed him that they suppose they need to be paying for content material. Extra broadly, all the most important AI firms have mentioned the identical factor. “They are all saying we have to pay for this content. We have to be giving something back to the ecosystem.”
“We talk all the time [with Google] and, they say, ‘we get it.’ There are a lot of people at Google that understand that. They believe in the internet. They believe in the ecosystem. They believe in supporting it, but they also are stuck with the old business model, while being competed with by a new business model” pushed by the massive AI platforms.
And since Google declines to pay, the opposite firms are reluctant to compensate additionally, he mentioned. “I worry that it’s really tough to tell OpenAI or Anthropic that they have to pay for something, but Google gets it for free. That’s not fair.”
The state of affairs is compounded by the truth that if an internet site writer needs to sign to Google that it doesn’t need its content material scraped to feed Gemini, Google’s AI, then that web site dangers being downgraded in Google’s search indexing too, as a result of the identical command is used for each, Prince argued.
“It’s not just that you drop out of search, but because Google runs so much of the ad monetization infrastructure, if you shut their [AI] bots down your ads stop working in some cases. That’s insane, right?” Prince mentioned.
There’s a debate within the search engine marketing trade as as to whether that is true. Google gives a command that websites can use known as “Google Extended” that blocks AI crawlers and “does not impact a site’s inclusion in Google Search” or have an effect on a web site’s search rating, in accordance with the corporate. Nonetheless, some imagine that the much less Google is aware of a few web site the much less probably it’s to make use of that web site as a reference, partly as a result of it is going to forestall that web site from getting used as a useful resource by Gemini.
When requested if he thought this was a monopoly abuse, Prince mentioned, “Totally, absolutely. And the reason we’re not talking about it is because nobody sees behind the curtain what’s going on here.”
“Google is using a dominant position that they have in search to leverage their way into AI.”
