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Reading: ChatGPT and Gemini warn AI is a 7/10 menace to this FTSE 100 inventory
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Asolica > Blog > Marketing > ChatGPT and Gemini warn AI is a 7/10 menace to this FTSE 100 inventory
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ChatGPT and Gemini warn AI is a 7/10 menace to this FTSE 100 inventory

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Last updated: November 11, 2025 4:36 pm
Admin
4 weeks ago
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ChatGPT and Gemini warn AI is a 7/10 menace to this FTSE 100 inventory
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Contents
  • AI spending jitters
  • ChatGPT vs Gemini
  • My view

Picture supply: Getty Pictures

Rightmove (LSE:RMV) inventory has dropped 30% within the FTSE 100 since August. This stoop means it’s flat since mid-2019, which is disappointing for shareholders contemplating the corporate stays a high-margin market chief.

AI spending jitters

Based in 2000, Rightmove rose to prominence over the last nice tech growth (the web). It enjoys a strong community impact by aggregating property listings from hundreds of property brokers and builders in a single digital location.

Why? Properly, first there are its deliberate investments of round £60m over the subsequent three years, primarily associated to AI. These embody reworking the Rightmove app to enhance its AI-powered search capabilities and absolutely leveraging Google Cloud.

Administration says this spend will end in underlying working revenue development of three%-5% in 2026, down from a earlier forecast of round 9%. In the meantime, its earlier 2028 goal for income development above 10% has been pushed again to 2030.

Rightmove says these investments will drive greater long-term development. However traders seem involved that they won’t end in greater returns. In different phrases, extra squeeze for a similar juice (and even much less).

ChatGPT vs Gemini

Nonetheless, there is likely to be a far deeper AI danger lurking. An amazing abstract of that is under.

Increasingly viewing requests are coming from AI search instruments, bypassing platforms like Rightmove, and brokers are speeding to use this new channel. Inside months, not years, a property search module will emerge on ChatGPT that makes aggregation out of date. Why pay for property portals when AI can collect every part immediately from brokers’ web sites?

Mark Wells, The Negotiator

To get a greater sense of this menace, I requested ChatGPT if AI apps like itself may disrupt Rightmove’s platform. It stated the near-term danger is near-zero as a result of the agency’s “community results are too entrenched“.

Nonetheless, it admitted there may very well be long-term margin stress if an AI-based various begins attracting property brokers. Total, ChatGPT ranked the probability of great AI disruption as 5 out of 10.

Nonetheless, Google’s Gemini stated if property brokers “can generate high-quality, pre-qualified leads immediately with out paying the portal’s excessive charges, the financial incentive to starve the portal of information is gigantic“. It put the longer-term disruption danger at eight out of 10.

This provides a mean perceived danger of seven.

ChatGPTGeminiBrief-term danger Low; AI simply enhances appLow Lengthy-term dangerGradual margin squeeze, not collapseChance of AI bypassing portals totallyClient behaviour Belief in Rightmove stays highAI apps could turn into an actual variousRightmove’s responseInvesting in AI instruments, neutralising threatInvestments could delay menaceTotal disruption rating5/10 (medium)8/10 (excessive)

My view

Rightmove’s app, I feel its filter-based interface does look outdated within the age of AI. However that’s precisely why administration is investing in new AI-powered search capabilities.

Rightmove stays the undisputed market chief, capturing over 70% of all client time spent on UK property portals. And whereas the working margin is predicted to dip in 2026, it would nonetheless be an enviable 67%, in line with analysts.

The inventory is presently buying and selling at round 20 occasions subsequent 12 months’s forecast earnings, which is a notable low cost to earlier years. It seems too low-cost to me, whereas a forecast 2.1% dividend yield and ongoing share buybacks add weight to the funding case.

I fee Gemini’s AI danger rating as overblown. For traders who agree, I feel Rightmove is properly value contemplating right this moment at 572p.

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