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Reading: CFOs say AI is remodeling finance—however solely when technique leads the way in which | Fortune
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Asolica > Blog > Business > CFOs say AI is remodeling finance—however solely when technique leads the way in which | Fortune
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CFOs say AI is remodeling finance—however solely when technique leads the way in which | Fortune

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Last updated: November 14, 2025 12:48 pm
Admin
3 weeks ago
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CFOs say AI is remodeling finance—however solely when technique leads the way in which | Fortune
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Contents
  • Reimagining monetary duties with AI
  • ‘Don’t hand over’
  • Leaderboard
  • Large Deal
  • Going deeper
  • Overheard

Good morning. On Thursday, throughout the Fortune Rising CFO digital occasion in partnership with Workday, leaders mentioned how AI is reshaping finance and the evolving tasks of CFOs.

James Glover, principal and finance transformation AI chief at Deloitte, emphasised that AI should align with an organization’s core technique. CFOs ought to first outline their goal—effectivity, management, effectiveness, or engagement—then goal the finance areas that finest help that aim. Firms deploying AI one use case at a time, with out a broader plan, are struggling to seize significant enterprise worth, Glover stated.

CFOs are additionally assessing agentic AI platforms to drive effectivity. “But you actually have to train your people to use it, otherwise they’re going to sort of treat it like a Google search,” Glover commented. Which means AI prompting expertise are essential. Implementations for these platforms usually take six to 12 months. He suggested firms to introduce easy AI productiveness instruments early to construct consolation whereas planning extra bold initiatives, and to implement steering for governance and compliance alongside them.

CFOs sometimes ask Deloitte three questions: What’s the ROI for AI? The place ought to they start? And may they purchase or construct? Early adopters are beginning to see “green shoots” of ROI, Glover stated.

Reimagining monetary duties with AI

A panel of CFOs shared their experiences, emphasizing AI’s impression on accuracy, forecasting, productiveness, and the significance of iterative studying and cross-functional collaboration.

Craig Mestel, CFO of Webflow, a web site platform for advertising, design, and improvement groups, stated his finance staff spent important time answering routine coverage questions. Webflow now makes use of giant language mannequin functions to automate these queries, liberating his staff for higher-value work. The corporate has additionally constructed chat-based entry to its information. “Non-technical analysts on my team can use natural language to chat with the data and start to get insights,” Mestel stated.

He added that Webflow’s CEO has mandated clear expectations round AI use. “We’ve partnered with HR to create a framework that ties into performance reviews,” Mestel stated.

Thadd Stricker, CFO of INRIX, which makes a speciality of transportation analytics and location-based information companies, stated AI is remodeling the enterprise in two main methods. It permits evaluation of large mobility datasets—greater than 50 petabytes (a unit of digital storage equal to at least one quadrillion bytes) and 45 billion every day information factors—permitting shoppers to attract actionable insights. And inside finance, AI instruments have considerably improved reporting and forecasting accuracy, together with ARR, reaching as much as 95% accuracy with larger transparency and fewer guide enter. He expects these capabilities to increase as related instruments are built-in into platforms like Workday.

Michelle Cheung, CFO and COO of Greenlight, a shopper subscription fintech centered on household finance and security, stated AI strengthens danger administration by analyzing transaction information, streamlines operations by automating contract critiques, powers instructional content material within the app, and improves collaboration by lowering siloed work. The corporate additionally conducts hackathons for a greater understanding of AI, Cheung stated.

‘Don’t hand over’

The CFOs famous that not each AI use case succeeds, highlighting the significance of maintaining human oversight within the course of. For instance, Mestel stated early experiments utilizing ChatGPT as a junior analyst fell quick. “It’s not ready for that yet; it’s not great at math,” he stated. His staff additionally struggled with automating variance evaluation on account of inconsistent outcomes, however after iterating and testing, they achieved larger reliability and impression.

“The point I would share with CFOs is: if you fail the first time, that’s okay,” Mestel stated. “Don’t give up—keep going.” 

Leaderboard

Fortune 500 Energy Strikes

Hugh F. Johnston, senior EVP and CFO of The Walt Disney Firm (No. 46), had his tenure prolonged by Jan. 31, 2029, based on an SEC submitting. Johnston, a longtime PepsiCo government, initially joined Disney on Dec. 4, 2023, for a time period ending Dec. 31, 2026. The corporate raised his goal annual long-term fairness award to $16.5 million, whereas his base wage and bonus targets stay unchanged.

Brody Merrill was appointed CFO of Mutual of Omaha (No. 299), efficient Dec. 1. Merrill just lately served as CFO and treasurer for American Nationwide Group. With greater than 24 years of monetary management throughout the insurance coverage, expertise and asset administration industries, he has expertise in capital administration, danger oversight and optimizing enterprise efficiency. Merrill is a U.S. Marine Corps veteran.

Each Friday morning, the weekly Fortune 500 Energy Strikes column tracks Fortune 500 firm C-suite shifts—see the latest version. 

Extra notable strikes this week:

Steve Fieler was appointed CFO of Waymo, an autonomous ride-hailing firm. Fieler brings almost 30 years of monetary expertise to Waymo, an Alphabet firm. Most just lately, he was a key member of Google’s CFO management staff, the place he served as VP of planning, BizOps, investments, and investor relations. He additionally beforehand held the function of enterprise finance officer for Google’s platforms and ecosystems unit, liable for merchandise together with Android and Chrome. Earlier than his time at Google,  Fieler served as CFO at HP. 

Michael Nofi was appointed CFO of Edgewise Therapeutics, Inc. (Nasdaq: EWTX), a muscle illness biopharmaceutical firm, efficient Nov. 10. Nofi joins Edgewise after serving as chief accounting officer (CAO) at SpringWorks Therapeutics, Inc. He’ll succeed Edgewise CFO, R. Michael Carruthers, who’s retiring. Nofi brings over 30 years of management expertise. Earlier than becoming a member of Edgewise, he served as CAO of SpringWorks Therapeutics. Earlier than that, Nofi was CAO and VP of world accounting and company FP&A at The Nature’s Bounty Co.

James G. Mackey was promoted to CFO of BankUnited, Inc. (NYSE: BKU), efficient Nov. 10. Mackey was employed on July 23 and served because the senior EVP of finance from Aug. 15 to Nov. 10. Leslie N. Lunak, who has served because the CFO of the corporate since 2013, will proceed as an government advisor by January 2026.

Martino Cadoni was appointed CFO of DeepL, a world AI product and analysis firm. Cadoni brings greater than 15 years of worldwide finance and expertise management expertise. He joins DeepL from Klarna, the place he held senior management roles together with head of strategic finance and investor relations, and led the divestment of Klarna Checkout. Cadoni beforehand additionally held senior finance roles at HSBC and GE.

Large Deal

AuditBoard has launched the findings of its 2026 Concentrate on the Future report. The interior audit career is navigating an atmosphere of hypervolatility outlined by accelerating, interconnected dangers. The career is being challenged by three converging forces: persistently tight sources, the rise of AI, and a requirement for function redefinition.

For instance, solely 28% of leaders specific confidence of their groups’ skill to successfully audit AI dangers, and 63% of organizations haven’t but outlined a proper danger urge for food or governance framework for AI use, leaving inside auditors with little construction for oversight, based on the report.

The findings are based mostly on a survey of 213 international inside audit leaders.

Going deeper

Listed here are 4 Fortune weekend reads:

“Ford CEO says he has 5,000 open mechanic jobs with 6-figure salaries from the shortage of manually skilled workers: ‘We are in trouble in our country’” by Marco Quiroz-Gutierrez

“After Elon Musk’s Boring Co. was cited for serious safety violations, the Nevada governor’s office stepped in. Then someone deleted evidence of that meeting” by Jessica Mathews and Leo Schwartz

“OnlyFans CEO will not tolerate ‘that squidgy layer of middle management’ and refuses to hire them” by Jim Edwards

“The rise of Yann LeCun, the 65-year-old NYU professor who is planning to leave Mark Zuckerberg’s highly paid team at Meta to launch his own AI startup” by Dave Smith

 

 

Overheard

“Replacing entry-level workers with AI is not an option — not unless business and society are willing to accept, as the older generation retires, that AI agents will be the sole practitioners in these crucial professions. Few people would  settle for that future.”

—Steve Hasker, president and CEO of Thomson Reuters, writes in a Fortune opinion piece.

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