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Asolica > Blog > Marketing > Can these 3 beaten-down FTSE 100 shares bounce again?
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Can these 3 beaten-down FTSE 100 shares bounce again?

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Last updated: September 13, 2025 4:45 pm
Admin
1 month ago
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Can these 3 beaten-down FTSE 100 shares bounce again?
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Contents
  • Diageo
  • JD Sports activities
  • Bunzl

Picture supply: Getty Pictures

I like a discount as a lot as the subsequent investor. Whereas the FTSE 100 index of main shares has been going nice weapons to date this yr – it has repeatedly hit new all-time highs – that doesn’t imply all shares inside it are doing nicely.

Listed below are three FTSE 100 shares which have taken a tumble over the previous yr.

Diageo

Brewer and distiller Diageo (LSE: DGE) has tumbled 24% over the previous yr. Ouch!

That’s regardless of changing its chief govt, a transfer that was presumably meant partly to assuage investor issues concerning the firm’s efficiency.

The long-term demand outlook for alcoholic drinks is unsure, with youthful generations tending to tipple lower than their forebears. In the meantime, Diageo has been battling some particular challenges, together with weak gross sales in Latin America and softer demand for a lot of premium spirits.

Nonetheless, the enterprise has very sturdy manufacturers and distinctive manufacturing services that give it a aggressive benefit. It has a confirmed, profitable enterprise mannequin that has enabled it to boost its dividend per share yearly for many years.

Though the challenges it faces are actual, I’m hopeful Diageo can bounce again and have purchased its shares this yr.

JD Sports activities

Even worse over the previous yr has been FTSE 100 retailer JD Sports activities (LSE: JD). Its share worth has tumbled 36% in 12 months.

Like Diageo, JD is solidly worthwhile. Not like Diageo, the explanations for the autumn are much less simple to pinpoint. Repeated revenue warnings haven’t helped instil confidence on the corporate’s administration, whereas a weak economic system does pose the specter of folks spending much less on dear trainers.

However to me, JD Sports activities appears like an organization in fairly stable well being. Nevertheless, the share worth fall means it now trades on a price-to-earnings ratio beneath 10.

It has a big, worldwide property of shops, giving it sizeable economies of scale. Its model has constructed a robust place amongst younger customers whose spending energy should develop in years to come back. It is usually solidly worthwhile.

At its present worth, I see it as a share for buyers to think about.

Bunzl

Whereas JD has had a troublesome yr on the inventory market, fellow FTSE 100 agency Bunzl (LSE: BNZL) has not completed a lot better. The Bunzl share worth is down 31% over the previous yr. Its revenues have fallen for 2 years on the trot, and final yr additionally noticed a decline in revenue after tax.

Whereas Bunzl is taking steps to deal with its underperforming North American enterprise, I proceed to see a danger that that division’s uneven current efficiency may proceed.

Nevertheless, one of many strengths to Bunzl’s enterprise is that demand for the merchandise it sells, reminiscent of meals packaging and business cleansing merchandise, have a tendency to carry up even in a weak economic system.

It has honed its acquisition-focused development mannequin over many years and I anticipate it to maintain making sizeable sums in years to come back. I see it as one to analysis additional.

At a bargain-basement valuation now, is it time for me to purchase extra of this FTSE 250 sci-tech market chief?
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