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Reading: Because the FTSE falls I can see low cost shares in all places – time to buy groceries!
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Asolica > Blog > Marketing > Because the FTSE falls I can see low cost shares in all places – time to buy groceries!
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Because the FTSE falls I can see low cost shares in all places – time to buy groceries!

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Last updated: November 19, 2025 8:03 pm
Admin
3 weeks ago
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Because the FTSE falls I can see low cost shares in all places – time to buy groceries!
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Contents
  • The FTSE 100 is falling!
  • Nice cut price shares

Picture supply: Getty Photographs

I really like to purchase low cost shares and with world inventory markets sliding now seems like a very good time to go cut price looking.

Placing it merely, shares are cheaper. If it’s a dividend payer, the yield rises too as a result of the entry worth is decrease. Shopping for the dip additionally reduces the chance of piling right into a inventory whose worth is inflated by frothy sentiment quite than stable fundamentals.

It’s by no means so simple as grabbing something off the racks although. A cut price solely is smart if it’s one thing price proudly owning within the first place. High quality comes first, not the sticker worth. If an organization is sinking resulting from its personal errors quite than wider market jitters, that brings an entire new layer of danger.

The FTSE 100 is falling!

Media large WPP is a working example. Its share worth has collapsed 60% during the last 12 months as promoting budgets dry up and purchasers stroll away. WPP seems dirt-cheap with a price-to-earnings ratio of round 6.2, properly under the FTSE 100 common of roughly 17, however low cost doesn’t at all times imply good worth.

I feel GSK seems extra promising. The pharmaceutical large already appeared attractively priced earlier than this sell-off and appears even higher worth at the moment with a P/E of 11.2 and yield of three.45%. Hikma Prescribed drugs can also be price a glance.

It trades on a P/E of simply 9.4 and yields round 3.95%. The Hikma share worth has slumped 12% within the final month, though not solely due to the market rout. The board minimize margin and income forecasts on 6 November as world provide chain issues delayed output at its new Bedford facility. Even so, the long-term prospects look stable.

Nice cut price shares

Coach retailer JD Sports activities Vogue now trades on a rock-bottom P/E of 6.2 as buyers within the US and Europe tighten their belts. Finances service EasyJet seems low cost too with a P/E round 7.4. Each have been struggling for a while, however the newest sell-off has made them much more inexpensive for these ready to attend for customers to really feel flush once more.

Certainly one of my favorite development shares is Worldwide Consolidated Airways Group (LSE: IAG). Its shares are down round 5% during the last month, though they’re nonetheless up 50% over the 12 months because the restoration from the pandemic continues.

Airways are delicate to shocks, as every part from weaker client confidence to wars, pure disasters, and rising gas prices can hit revenues.

The group warned of “some softness” within the North American market in its 7 November replace, when Q3 working revenue edged up simply 2% to €2.05bn. That’s wanting analyst forecasts of €2.19bn. There could also be extra volatility forward, particularly given rising concern a couple of US recession, however I nonetheless suppose that is one buyers would possibly take into account shopping for with a long-term view.

Shopping for after a broader market dip isn’t a assured win. Proper now, no person is aware of if the present sell-off will speed up or do a pointy reverse. In consequence, I’ll unfold my very own purchases throughout the subsequent few weeks, making the most of additional dips, whereas accepting I’ll by no means name the precise backside of the market. With many FTSE 100 shares wanting low cost, there’s no level hanging round.

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