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Reading: Because the air comes out of the AI bubble, this FTSE 100 inventory marches on
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Asolica > Blog > Marketing > Because the air comes out of the AI bubble, this FTSE 100 inventory marches on
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Because the air comes out of the AI bubble, this FTSE 100 inventory marches on

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Last updated: November 22, 2025 10:58 am
Admin
6 months ago
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Because the air comes out of the AI bubble, this FTSE 100 inventory marches on
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Because the air comes out of the AI bubble, this FTSE 100 inventory marches on

Contents
  • What’s been happening?
  • A hiding place?
  • Passive revenue
  • Ultimate Silly takeaways

Picture supply: Getty Photographs

In every week the place the FTSE 100 fell 1.9% and the S&P 500 posted a 2.25% decline, Video games Workshop (LSE:GAW) shares jumped 16%. And it’s not simply hype – the enterprise is doing extremely effectively.

The agency reported 14% income progress and a 6% improve in pre-tax income in its six-month replace. The inventory was up in consequence, so is that this a superb place to cover from falling share costs?

What’s been happening?

Video games Workshop’s progress numbers are spectacular by themselves. However within the context of what’s been happening within the inventory market lately, I feel they’re excellent. 

North America is the corporate’s largest market. However the shopper discretionary a part of the S&P 500 has not had a superb 12 months by any means, as gross sales progress has faltered.

One motive for that is US customers are making pupil mortgage repayments that had been paused in the course of the pandemic. Regardless of this, Video games Workshop has generated some robust progress.

A hiding place?

Typically, discretionary shares don’t make good hiding locations when issues are going unsuitable. They’re weak to budgets getting strained and customers having to chop again.

That’s an ongoing threat, however rising gross sales point out that it’s one which Video games Workshop has been managing effectively – no less than, to this point. And this in all probability isn’t an accident. 

The agency’s distinctive mental property means it’s nearly not possible for its clients to commerce right down to a less expensive different. That places it in an especially robust place. 

I feel this can be a large a part of why the enterprise has managed to continue to grow throughout what has been a troublesome time for the broader sector. And that ought to be a sturdy benefit for the agency.

Passive revenue

In its replace, Video games Workshop introduced a £1 per share dividend to be paid in January. This takes the full for the monetary 12 months to £3.25, implying a 1.77% yield at right now’s costs.

That doesn’t sound like so much – and it isn’t, in comparison with what else is on provide elsewhere within the inventory market. However I truly assume this can be a agency with some spectacular dividend credentials.

One factor to notice is that £3.25 is a 75% improve on the earlier 12 months’s return. So if it retains rising (and the newest indicators are very constructive) it might generate good revenue over time.

It’s additionally value mentioning that Video games Workshop has very low capital necessities. This enables it to return virtually all of its free money to shareholders, which is one other energy.

Ultimate Silly takeaways

The inventory market as an entire appears to be beneath strain in the intervening time, however Video games Workshop has been fairly resilient. And I imply that each when it comes to the inventory and the enterprise.

I’m not in a tearing hurry to purchase extra of the inventory in the intervening time. However that’s solely as a result of it’s already the biggest funding in my Shares and Shares ISA – and the newest transfer simply bolstered that.

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