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Reading: Asana’s new CEO says getting a job in Silicon Valley isn’t tougher for Gen Z than it was for him—he shares his personal ‘donut box’ hack for getting employed | Fortune
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Asolica > Blog > Business > Asana’s new CEO says getting a job in Silicon Valley isn’t tougher for Gen Z than it was for him—he shares his personal ‘donut box’ hack for getting employed | Fortune
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Asana’s new CEO says getting a job in Silicon Valley isn’t tougher for Gen Z than it was for him—he shares his personal ‘donut box’ hack for getting employed | Fortune

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Last updated: March 8, 2026 10:16 am
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3 days ago
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Asana’s new CEO says getting a job in Silicon Valley isn’t tougher for Gen Z than it was for him—he shares his personal ‘donut box’ hack for getting employed | Fortune
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Contents
  • Asana CEO’s recommendation for Gen Z seeking to land jobs in Silicon Valley
  • The mindset hack that’ll finally result in Silicon Valley success—or relatively, his model of the donut field

Getting a job in Silicon Valley is so cutthroat that some bold unemployed twenty‑somethings are actually hand‑delivering donut containers filled with their résumés to founders’ entrance desks, hoping it would make them stand out for the most popular tech roles. However that’s nothing new, says Dan Rogers, the brand new CEO of the $1.8 billion workflow software program firm Asana.

Though Gen Zers are dealing with layoffs, hiring freezes, and AI nervousness at an unprecedented charge, touchdown a job on the HQs of Apple, Meta, and Alphabet “has always been a long shot,” Rogers warns. 

He would know: Rogers is among the few British Silicon Valley CEOs. He began out within the small city of Grimsby—higher generally known as the butt of a Sacha Baron Cohen film than as a tech launchpad—and labored his method as much as the highest job in San Francisco through stints at Dell, Microsoft, Amazon Net Companies, Salesforce, ServiceNow, and extra.

“I don’t remember it being easy back in the day, honestly,” he completely tells Fortune of breaking into Silicon Valley. “For me, for example, it was never going to be possible that I’d go straight to the hottest tech company in the hottest role. I always felt like I was going to have to work my way in, and I was going to have to work through experiences elsewhere that I would shine at.”

And now that Rogers is within the prime place of hiring and shaping the Bay Space’s workforce, he says that’s nonetheless the case.” Regardless of the explosion of AI creating extra tech jobs, competitors for these entry-level roles is simply as exhausting. 

Asana CEO’s recommendation for Gen Z seeking to land jobs in Silicon Valley

Ask Rogers for recommendation on the following era attempting to crack California’s tech scene, and he doesn’t have a fast hiring hack or an interview stunt.

As an alternative, he recommends quietly constructing a résumé that’s inconceivable to disregard—even when it takes years and detours by much less prestigious firms. Or as he put it: “Maybe come into the side door instead of the front door.”

Rogers stresses that touchdown an entry-level job, internship or grad scheme straight at considered one of after graduating “is a long shot.” Not inconceivable, however unlikely. For many Gen Zers, he says, one of the best route in is to construct credible expertise someplace that’ll train you the tech expertise the large names will finally need.

“For those of us that go don’t get through the front door, it’s okay,” he provides. “There are side doors along the way, and you’ve just got to build towards that.”

“There are incredible experiences that you can get, maybe in smaller companies, maybe in a slightly different region, maybe in a slightly adjacent category. After a stint there, you would be super valuable.”

The mindset hack that’ll finally result in Silicon Valley success—or relatively, his model of the donut field

Rogers is proof {that a} rejection letter out of your dream tech firm isn’t the top. He too, needed to work his method up the ranks by “side doors” to get to the place he’s as we speak. “My story ends in Silicon Valley,” he says. “But in the interim, I did really important roles in Texas. I did really important roles in Seattle, etc.” 

By the point he lastly made it to San Francisco, he’d stacked sufficient assorted expertise that he may pull from a deep toolkit—what he jokingly calls his “donut box” model of presenting himself to tech bosses.

“I once received some advice from someone, and they said learning before earning,” he provides. “You should make sure that the learning phase of your career extends as long as possible before you even think about the earning phase.”

“What that really meant for me was there’s no shortcut to putting the building blocks in place that you’re going to need to be successful.”

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