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Asolica > Blog > Marketing > Are Tesco shares a protected wager in a inventory market crash?
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Are Tesco shares a protected wager in a inventory market crash?

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Last updated: February 20, 2026 8:05 am
Admin
15 hours ago
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Are Tesco shares a protected wager in a inventory market crash?
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Tesco‘s (LSE:TSCO) one of the FTSE 100’s most defensive shares. However will it supply shareholders safety if the rise of synthetic intelligence (AI) sends share costs cratering?

Contents
  • What AI can’t do
  • Tesco’s distinctive energy
  • Nothing’s immune
  • A inventory to purchase?

Realistically, I feel traders hoping the inventory gained’t go down are more likely to be dissatisfied. Regardless of this, the corporate has some essential traits that might make it much less weak than most.

Picture supply: Getty Pictures

What AI can’t do

It’s truthful to say we don’t precisely know what AI will and gained’t have the ability to do. Or on the very least, there’s at the moment important disagreement about what it means for sure industries – particularly software program. 

Investing nicely is about sticking to industries which can be predictable. And whereas this would possibly moderately imply various things for various folks, there are some believable candidates for many traders.

The grocery trade is one the place AI isn’t more likely to result in a lot change. Agentic brokers aren’t more likely to take away folks’s must devour meals or change how they go about shopping for it.

That makes the grocery store trade comparatively resilient. And Tesco’s the one UK firm I feel has some significant benefits over opponents. 

Tesco’s distinctive energy

There’s loads to dislike concerning the grocery store trade. Customers are likely to care principally about worth and so they can simply swap from one retailer to a different just about each time they need.

This creates massive challenges for companies trying to develop sturdy aggressive energy. However Tesco’s measurement and scale provides it some distinctive and intensely beneficial benefits over opponents.

Some of the apparent is its negotiating place with suppliers. Tesco can supply shopper merchandise companies entry to an enormous buyer base and that places it ready to ask for decrease costs.

In an trade the place providing worth’s essential, having the bottom prices is a large benefit. And I don’t assume opponents are going to match Tesco’s scale any time quickly, no matter AI.

Nothing’s immune

There’s a really clear method through which the rise of AI may result in a inventory market crash. The truth is, it’d even be on the way in which.  If agentic AI replaces white-collar employees, shopper spending will fall. That accounts for a giant a part of the UK financial system (the identical’s true within the US) and that can result in decrease company earnings.

Will Tesco be immune in a defensive sector? I don’t assume so – folks gained’t cease consuming, however they may nicely discover methods to spend much less and that will be more likely to affect the agency’s earnings.

In that scenario, I don’t see how share costs can maintain up at their present ranges. However whereas I feel Tesco gained’t escape fully, the underlying enterprise would possibly nicely be extra resilient than most. It could possibly be one to contemplate however don’t assume it has built-in crash immunity.

A inventory to purchase?

Tesco’s massive benefit is its scale and I don’t assume AI is a big risk to this. However its massive weak point is that it operates in a price-sensitive trade the place switching prices are low. 

The large query for traders is whether or not they can discover the identical strengths elsewhere with out the identical challenges. I feel they will – and that’s the place I’m trying to make investments for the time being.

This dividend inventory yields 12.71% and is doubtlessly 30% undervalued!
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