Stephen Guilfoyle has been navigating Wall Avenue longer than most. His profession stretches again to engaged on the New York Inventory Change flooring in 1987, when the inventory market obtained hit by Black Monday, the worst single-day drop in historical past (The Dow Jones Industrial Common (DJIA) tumbled 22.6% on October 19, 1987).
Guilfoyle’s “been-there-done-that” chops embody navigating the financial savings and mortgage disaster, the Web growth and bust, the Nice Recession, COVID-19, and 2022’s bear market. He is seen plenty of good and dangerous tapes and discovered loads about choosing successful shares and avoiding losers.
To make sure, like everybody who has been choosing shares for happening 40 years, he is had his justifiable share of duds. Nonetheless, he has a knack for mixing technical and basic evaluation, and a finger available on the market pulse that is been remarkably correct not too long ago.
Yearly, Guilfoyle picks one inventory that he thinks is positioned for greatness within the coming yr. In 2022, he chosen CEO Lisa Su’s Superior Micro Gadgets as his favourite concept for 2024, and in 2023, when Palantir — this yr’s AI darling — was buying and selling within the teenagers, he predicted it will be the inventory to personal in 2024. Then, once more, on the finish of 2024, he did one thing he’d by no means executed earlier than. He picked Palantir but once more as his high inventory, earlier than one other vital transfer increased.
Guilfoyle continues to be a Palantir fan and a devotee of Palantir CEO Alex Karp and AMD CEO Lisa Su. Nonetheless, he has taken a special route this yr, backing one other firm led by a dynamic CEO, Anthony Noto’s SoFi Applied sciences, as his finest concept for 2026.

SoFi CEO Anthony Noto is driving a digital banking wave. Wall Avenue analyst Stephen Guilfoyle has picked SoFi Applied sciences as his high inventory decide for 2026.
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SoFi Know-how rides fintech wave
When my dad was a banker within the Eighties, banks seemed loads completely different than at the moment. All of your checks have been deposited and cash withdrawn at native branches staffed by an extended row of keen tellers. Bankers knew their purchasers and based mostly mortgage selections on private relationships.
At the moment, most banking transactions are carried out on-line through cellular apps. Checks are unusual, and most cash passes from one place to a different with out us ever bodily dealing with it. Financial institution tellers have been changed with department ambassadors, espresso stations, and workspaces. Most bankers could not keep in mind your identify on sight in the event that they tried.
Digital banking statistics:
- 55% of financial institution prospects use apps on telephones or different cellular units as their high choice for managing their financial institution accounts
- 22% use on-line banking through laptop computer or PCs to conduct banking.
- Solely 8% of consumers do most of their banking at a department.
- 64% of Era Z use cellular apps most frequently.
- 68% of Millennials use cellular apps most often.
- 41% of Child Boomers most frequently make the most of on-line banking through laptop computer or PC.
- Solely 13% of Child Boomers do most of their banking in branches
- Simply 4% of Gen Z and Millennial prospects’ favourite alternative is to go to a department.
Supply: American Banking Affiliation Client Banking Survey 2024.
Whether or not the lack of these in-person banking relationships is an efficient or dangerous factor relies upon primarily on the technology to which you belong. These days, most prospects are accustomed to e-commerce and, by extension, digital banking, and most more and more count on and worth the pliability that comes with banking on-line. Positive, you possibly can go to a department to do your banking throughout the restricted hours they’re open, however there’s more and more much less purpose to take action.
Extra Wall Avenue:
- Goldman Sachs points pressing tackle inventory marketplace for 2026
- Analyst who nailed 2023 bull run units S&P 500 goal for 2026
- Longtime fund supervisor sends blunt message on P/E ratios
- Nasdaq’s close to 24-hour buying and selling plan sparks Wall Avenue backlash
- Evaluation: Why ‘cheap stocks to buy now’ is the fallacious investing concept
Because of this, most main nationwide banks, together with Financial institution of America and Wells Fargo, have adopted digital banking, closing branches and using on-line instruments that allow individuals to carry out an growing variety of duties on-line, together with opening accounts and borrowing cash for training, a automobile, or a house.
Some banks have develop into standard that do not have branches in any respect, choosing an asset-light method that’s 100% geared towards those that are comfy with banking on-line.
Of those digital fintech gamers, SoFi Applied sciences (SOFI) is without doubt one of the largest. Based in 2011 as Social Finance, Inc., it initially centered on scholar mortgage refinancing. Since then, it is expanded, providing high-interest financial savings and checking accounts, mortgages, private loans, and different providers, together with brokerage and cryptocurrency providers.
SoFi Key Milestones at-a-glance:
- 2011: Based by Stanford graduate college students as Social Finance, Inc.
- 2012: Turned the primary to supply scholar mortgage refinancing for federal and personal loans.
- 2014: Expanded its enterprise into mortgage lending.
- 2015: Started providing private loans.
- 2018: Named ex-investment banker Anthony Noto as CEO.
- 2019: Launched SoFi Cash (banking) and SoFi Make investments (investing).
- 2020: Reached the 1 million member mark.
- 2021: Listed its shares on the Nasdaq through a SPAC merger (Social Capital Hedosophia V).
- 2022: Acquired Golden State Financial institution (now SoFi Financial institution) to get its financial institution constitution.
Supply: SoFi Applied sciences.
Analyst picks SoFi Applied sciences as high inventory for 2026
SoFi Applied sciences has grown from a distinct segment participant to a nationally acknowledged model with a market capitalization of $35 billion, $45 billion in whole belongings, and $3.3 billion in income over the previous 12 months.
Whereas SoFi has grown into a big monetary establishment, it nonetheless has appreciable room to develop. In keeping with the Federal Reserve, it is solely the 53rd largest financial institution by belongings in america. For perspective, whole belongings would want to roughly quadruple for it to interrupt into the highest 25 banks in America.
Capturing a bigger share of consumers’ wallets is a big focus for the corporate.
“We now expect to add over 3.5 million members on the year and generate $3.54 billion of adjusted net revenue, which represents about 36% growth,” stated CFO Chris LaPointe at UBS International Know-how and AI Convention on Dec. 3. “Home loans where we don’t have a meaningful market share right now, we’re less than 0.1% of the overall market is a huge opportunity for us.”
The expansion, and importantly, potential for it to speed up in 2025, thanks partly to synthetic intelligence, has caught the eye of Guilfoyle, who has lengthy been a fan of the corporate, recommending it in posts on TheStreet Professional to members because it was buying and selling under $10 per share.
“I also fully believe that the financials, in particular, the banks, large and small, will realize notable increases in abilities to maximize profitability in this environment,” wrote Guilfoyle in a current TheStreet Professional submit.
Like with AMD and Palantir, Guilfoyle has plenty of admiration for SoFi CEO Anthony Noto.
“The man was a middle linebacker for Army’s football team and remains one of those players that fans of the team do not forget. He served with the now-retired 24th Infantry Division and was Ranger-qualified. He went on to graduate from Wharton School of Business and cut his business teeth at Goldman Sachs (GS), the NFL, and also at Twitter,” famous Guilfoyle.
Earlier than becoming a member of SoFi in 2018, Noto served as Twitter’s COO, and earlier than that, as Twitter’s CFO. He joined Goldman Sachs in 1999, turning into a managing director in 2003 and a companion in 2004. From 2010 to 2014, he served as Co-Head of International Know-how, Media, and Telecom Funding Banking at Goldman Sachs.
What’s subsequent for SoFi Technolgies
SoFi continues to increase its banking footprint by investing in development to extend its market share. Within the third quarter, it reported $962 million in income, up 38% yr over yr, and, importantly, posted a revenue of $0.11 per share, 120% increased than the identical interval one yr in the past.
“There’s more happening at SoFi today than at any other time in my 8 years with the company,” stated Noto on SoFi’s Q3 earnings name. “We are stepping on the gas to accelerate the investment in our existing businesses and entering new areas, like crypto and blockchain, AI, SoFi Pay, providing fiat and crypto banking services and so much more.”
The robust outcomes prompted Noto to spice up SoFi’s full-year 2025 steerage.
Administration is now concentrating on $3.54 billion in full-year income, $165 million greater than it anticipated on the finish of the second quarter. It is also forecasting internet earnings of $455 million, up from $370 million beforehand, and earnings per share of 37 cents, up from the prior forecast of 31 cents per share.
“Of the 13 sell-side analysts that I know of that cover SOFI, all 13 have revised their earnings estimates for the quarter higher since the start of the period. Huzzah,” stated Guilfoyle.
Wall Avenue’s consensus view for the fourth quarter is for EPS of $0.12 on income of $986.5 million.
In 2026, analysts assume income will develop to $4.44 billion, leading to EPS of $0.57.
Analyst units SoFi Applied sciences inventory value goal
Guilfoyle is optimistic that it is a good time to purchase SoFi Applied sciences inventory. Along with the basic backdrop, Guilfoyle employed technical evaluation to evaluate what’s subsequent for SoFi inventory and set up a value goal.
He says SoFi’s inventory value chart, relative energy, and shifting common convergence divergence (MACD) presently have a “bearish posture.” Nonetheless, he says that he’d use any short-term weak spot to purchase shares for good points down the highway.
“This is a year-long call, mind you. We actually (though I am already long) don’t mind seeing the share price depressed ahead of the New Year,” stated Guilfoyle. “That would put my optimal “purchase zone” in the $23 area. I would happily add to my long all the way down to the 200-day simple moving average (SMA), which currently stands at $20.60.”
If SoFi inventory finds its footing, Guilfoyle has set a value goal of $36. Additional out, nevertheless, he thinks SoFi inventory may go considerably increased.
“End of year? I really don’t know,” stated Guilfoyle. “Down the road? $100.”
He isn’t the one one on Wall Avenue who’s optimistic. JP Morgan raised its value goal to $31 from $28 on Dec. 3.
Todd Campbell owns shares in SoFi Applied sciences
Associated: Wall Avenue supervisor sends blunt message on financial system in 2026


