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Reading: An AI-generated model of Trump’s voice is used an advert that guarantees an ‘all new Fannie Mae’ to sort out housing affordability | Fortune
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Asolica > Blog > Business > An AI-generated model of Trump’s voice is used an advert that guarantees an ‘all new Fannie Mae’ to sort out housing affordability | Fortune
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An AI-generated model of Trump’s voice is used an advert that guarantees an ‘all new Fannie Mae’ to sort out housing affordability | Fortune

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Last updated: January 18, 2026 11:44 pm
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2 months ago
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An AI-generated model of Trump’s voice is used an advert that guarantees an ‘all new Fannie Mae’ to sort out housing affordability | Fortune
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What appears like President Donald Trump narrating a brand new Fannie Mae advert really is an AI-cloned voice studying textual content, in accordance with a disclaimer within the video.

The voice within the advert, created with permission from the Trump administration, guarantees an “all new Fannie Mae” and calls the establishment the “protector of the American Dream.” The advert comes because the administration is making an enormous push to indicate voters it’s responding to their issues about affordability, together with within the housing market.

Trump plans to speak about housing at his look on the World Financial Discussion board in Davos, Switzerland, the place world leaders and company executives meet this week.

This isn’t the primary time a member of the Trump household has used AI to duplicate their voice, First Woman Melania Trump not too long ago employed AI know-how agency Eleven Labs to assist voice the audio model of her memoir. It’s not recognized who cloned President Trump’s voice for the Fannie Mae advert.

The White Home didn’t reply to a request for remark.

Final month, Trump pledged in a prime-time tackle that he would roll out “some of the most aggressive housing reform plans in American history.”

“For generations, home ownership meant security, independence, and stability,” Trump’s digitized voice says within the one-minute advert aired Sunday. “But today, that dream feels out of reach for too many Americans not because they stopped working hard but because the system stopped working for them.”

Fannie Mae and its counterpart Freddie Mac, which have been underneath authorities management for the reason that Nice Recession, purchase mortgages that meet their danger standards from banks, which helps present liquidity for the housing market. The 2 companies assure roughly half of the $13 trillion U.S. house mortgage market and are a bedrock of the U.S. economic system.

The advert says Fannie Mae will work with the banking business to approve extra would-be homebuyers for mortgages.

Trump, Invoice Pulte, who leads the Federal Housing Finance Company, and others have stated they wish to promote shares of Fannie Mae and Freddie Mac on a significant inventory change however no concrete plans have been set.

Trump and Pulte have additionally floated extending the 30-year mortgage to 50 years with the intention to decrease month-to-month funds. Trump appeared to again off the proposal after critics stated a longer-term mortgage would scale back folks’s capacity to create housing fairness and enhance their very own wealth.

Trump additionally stated on social media earlier this month that he was directing the federal authorities to purchase $200 billion in mortgage bonds, a transfer he stated would assist scale back mortgage charges at a time when People are anxious about house costs. Trump stated Fannie Mae and Freddie Mac have $200 billion in money that shall be used to make the acquisition.

Earlier this month, Trump additionally stated he desires to block giant institutional buyers f rom shopping for homes, saying {that a} ban would make it simpler for youthful households to purchase their first houses.

Trump’s permission for using AI is attention-grabbing on condition that he has complained about aides within the Biden administration utilizing autopen to use the previous president’s signature to legal guidelines, pardons or government orders. An autopen is a mechanical machine that’s used to duplicate an individual’s genuine signature.

Nonetheless, a report issued by Home Republicans doesn’t embody any concrete proof that autopen was used to signal Biden’s title with out his information.

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TAGGED:affordabilityAIgeneratedFannieFortunehousingMaePromisestackleTrumpsversionvoice
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