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Reading: America’s landlords settle declare they used rent-setting algorithms to gouge shoppers nationwide for $141 million | Fortune
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Asolica > Blog > Business > America’s landlords settle declare they used rent-setting algorithms to gouge shoppers nationwide for $141 million | Fortune
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America’s landlords settle declare they used rent-setting algorithms to gouge shoppers nationwide for $141 million | Fortune

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Last updated: October 3, 2025 9:40 pm
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4 months ago
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America’s landlords settle declare they used rent-setting algorithms to gouge shoppers nationwide for 1 million | Fortune
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Actual property large Greystar and 25 different property administration firms have agreed to collectively pay greater than $141 million to settle a category motion lawsuit accusing landlords of driving up housing prices by utilizing rent-setting algorithms provided by the software program firm RealPage.

Greystar, the nation’s largest landlord, would pay $50 million beneath the proposed settlement settlement, which was filed Wednesday in a Tennessee federal courtroom. The deal would nonetheless require a choose’s approval.

The businesses have additionally agreed to now not share nonpublic info with RealPage for its hire algorithm — a key stipulation, since plaintiffs say RealPage used that info to allow landlords to align their costs and push up rents.

“This represents a fundamental shift in the multifamily housing industry and will help reverse the type of anticompetitive coordination alleged in the Complaint,” attorneys wrote within the settlement submitting.

All firms concerned within the settlement deny wrongdoing and have agreed to assist plaintiffs within the ongoing case in opposition to RealPage and greater than a dozen different property administration corporations that haven’t reached settlements. RealPage and others are additionally combating an antitrust lawsuit filed final yr by the Division of Justice and a number of other state attorneys normal. Greystar reached a settlement in that case in August.

The settlement funds from the category motion lawsuit could be distributed amongst hundreds of thousands of tenants included within the settlement class.

In a press release, Greystar mentioned these settlements “allow us to move forward and remain focused on serving our residents and clients.” Headquartered in South Carolina, Greystar manages greater than 946,000 items nationwide, in line with the Nationwide Multifamily Housing Council.

RealPage has vehemently denied any wrongdoing and argues that the plaintiffs misunderstand how their product works. RealPage, which relies in Texas, has mentioned its software program is used on fewer than 10% of rental items within the U.S., and that its worth suggestions are used lower than half the time.

“While the proposed settlements … do not include RealPage, we are encouraged to see this matter move toward closure,” Jennifer Bowcock, RealPage’s senior vp for communications, mentioned in a press release. “RealPage continues to believe that this litigation is without merit and that our revenue management products, and our customers’ use of them, have always been legal.”

RealPage software program supplies every day suggestions to assist landlords and their workers worth their accessible residences. The landlords do not need to comply with the options, however critics argue that as a result of the software program has entry to an unlimited trove of confidential knowledge, it helps RealPage’s purchasers cost the best attainable hire.

RealPage argues that the actual driver of excessive rents is a scarcity of housing provide. It additionally says that its pricing suggestions typically encourage landlords to drop rents since landlords are incentivized to maximise income and preserve excessive occupancy.

Among the many different defendants, Iowa-based BH Administration would pay $15 million, whereas Denver-based Simpson Property Group would pay $6.5 million. The opposite firms’ settlements vary between $550,000 and $6 million.

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