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Reading: Amazon’s Ring ends partnership with high operator of license-plate studying programs after Tremendous Bowl advert raises fears of dystopian surveillance society | Fortune
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Asolica > Blog > Business > Amazon’s Ring ends partnership with high operator of license-plate studying programs after Tremendous Bowl advert raises fears of dystopian surveillance society | Fortune
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Amazon’s Ring ends partnership with high operator of license-plate studying programs after Tremendous Bowl advert raises fears of dystopian surveillance society | Fortune

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Last updated: February 14, 2026 5:01 pm
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6 hours ago
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Amazon’s Ring ends partnership with high operator of license-plate studying programs after Tremendous Bowl advert raises fears of dystopian surveillance society | Fortune
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Amazon’s sensible doorbell maker Ring has terminated a partnership with police surveillance tech firm Flock Security.

The announcement follows a backlash that erupted after a 30-second Ring advert that aired in the course of the Tremendous Bowl that includes a misplaced canine that’s discovered by means of a community of cameras, sparking fears of a dystopian surveillance society.

However that function, known as Search Social gathering, was not associated to Flock. And Ring’s announcement doesn’t cite the advert as a motive for the “joint decision” for the cancellation.

Ring and Flock stated final 12 months they have been planning on working collectively to offer Ring digicam homeowners the choice to share their video footage in response to legislation enforcement requests made by means of a Ring function generally known as Neighborhood Requests.

“The integration never launched, so no Ring customer videos were ever sent to Flock Safety.”

Flock reiterated that it by no means obtained Ring buyer movies — and that ending the deliberate integration was a mutual determination that enables each firms to “best serve their respective customers.” In an announcement, Flock added that it “remains dedicated to supporting law enforcement agencies with tools that are fully configurable to local laws and policies.”

Flock is without doubt one of the nation’s greatest operators of automated license-plate studying programs. Its cameras are mounted in hundreds of communities throughout the U.S., capturing billions of pictures of license plates every month. The corporate has confronted public outcry amid the Trump administration’s aggressive immigration enforcementcrackdown. However Flock maintains that it doesn’t accomplice with Immigration and Customs Enforcement (ICE), or contract out with any subagency of the Division of Homeland Safety for direct entry to its cameras. The corporate paused pilot applications with Customs and Border Safety and Homeland Safety Investigations final 12 months.

Nonetheless, Flock says it doesn’t personal the information captured by its cameras, its clients do. So if a police division, for instance, chooses to collaborate with a federal company like ICE, “Flock has no ability to override that decision,” the corporate notes on its web site.

Past the Flock partnership, Amazon has confronted different surveillance issues over its Ring doorbell cameras.

Within the Tremendous Bowl advert, a misplaced canine is discovered with Ring’s Search Social gathering function, which the corporate says can “reunite lost dogs with their families and track wildfires threatening your community.” The clip depicts the canine being tracked by cameras all through a neighborhood utilizing synthetic intelligence.

Viewers took to social media to criticize it for being sinister, leaving many questioning if it might be used to trace people and saying they might flip the function off.

The Digital Frontier Basis, a nonprofit that target civil liberties associated to digital expertise, stated this week that Individuals ought to really feel unsettled over the potential lack of privateness.

“Amazon Ring already integrates biometric identification, like face recognition, into its products via features like ‘Familiar Faces’ which depends on scanning the faces of those in sight of the camera and matching it against a list of pre-saved, pre-approved faces,” the Basis wrote Tuesday. “It doesn’t take much to imagine Ring eventually combining these two features: face recognition and neighborhood searches.”

Democratic Sen. Edward Markey of Massachusetts additionally urged Amazon to discontinue its “Familiar Faces” expertise.

In a broadcast letter addressed to Amazon CEO Andrew Jassy, Markey wrote that the backlash to the Tremendous Bowl business “confirmed public opposition to Ring’s constant monitoring and invasive image recognition algorithms.”

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