Amazon owns a lot of the web retail market that competing with it, not less than for newer gamers, requires doing one thing very completely different than the web chief.
eBay, for instance, in its heyday, used an public sale mannequin, creating the chance that customers may have the ability to “win” an merchandise at a lower cost than conventional retail.
Conventional brick-and-mortar chains have competed with Amazon by leveraging their shops. It helps Greatest Purchase promote home equipment and electronics, since folks can see what they’re shopping for in a bodily retailer, but have it delivered with all of the comfort provided by a pure-digital retailer.
One other Amazon rival, FlexShopper, has tried to make electronics, home equipment, computer systems, furnishings, and extra accessible to everybody. FlexShopper and 7 associates filed for Chapter 11 chapter in Delaware on December 22, 2025, reporting minimal belongings and liabilities, based on MarketScreener.
Nonetheless, as you’ll be able to see, the highest 5 on-line retailers are all large manufacturers which have a brick-and-mortar presence, with Amazon as the one exception.
High 5 U.S. on-line retailers by e-commerce gross sales (2024)
- Amazon.com, $143.7 billion in U.S. on-line gross sales: Amazon leads the U.S. ecommerce market by a big margin.
- Walmart.com, $79.2 billion in U.S. ecommerce income: Walmart is the clear second place.
- Apple.comestimated$41-42 billion in on-line gross sales: Apple’s on-line gross sales place it among the many prime U.S. websites (greater than Goal by many estimates, however the firm doesn’t get away these numbers in its earnings stories).
- HomeDepot.com, $22.5 billion in U.S. ecommerce income: House Depot rounds out the highest 5.
- Goal.com: $20.5 billion in U.S. ecommerce gross sales
“Amazon’s U.S. e-commerce share exceeds 40%, dwarfing smaller online retailers, according to Bernstein analysts, Investing.com reported.
“Amazon’s capacity to develop absolute gross sales sooner than its greatest rivals stems from the truth that it is not only a retail firm. Actually, it makes larger income from its cloud computing and promoting companies than it makes from retail,” wrote The Motley Fool’s Adam Levy.
Amazon can actually afford to lose money on a sale because of its other busineses, according to Citi Research.
“We imagine Amazon is deliberately promoting items to customers at a loss,” Citi Research analyst Jason Bazinet wrote in a note. “However, it’s leveraging dual-purpose infrastructure (servers, success facilities, net visitors) to profitably promote companies to Enterprises.”
That makes it difficult for any retailer to compete with Amazon, however FlexShopper tried to win over prospects by constructing its enterprise round a consumer-friendly cost mannequin.
FlexShopper leases and sells home equipment.
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FlexShopper information Chapter 11 chapter
FlexShopper makes use of a lease-to-own enterprise mannequin.
“Lease-to-own with FlexShopper lets you get the products you love — like furniture, electronics, and appliances — without paying the full price upfront. Take your item home today and make affordable weekly or monthly payments; once your plan is complete, it’s yours to keep. Or, pay it off in 90 days for the advertised cash price — no hidden fees or long-term commitment,” the corporate shared on its web site.
Historically, rent-to-own or lease-to-own fashions used marked-up costs so customers pay way more over time than if they’d made the acquisition from a standard retailer. FlexShopper pledges to not mark gadgets up.
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“If you pay off your lease within 90 days, you will only be required to pay the cash price stated in your agreement, without incurring any rental fees,” it shared.
In some instances, prospects just do need to use the merchandise for a time period, and it may be returned on the finish of the lease.
FlexShopper Chapter 11 chapter submitting highlights
- FlexShopper, Inc. and 7 associates filed voluntary petitions for reorganization underneath Chapter 11 in U.S. Chapter Court docket (District of Delaware) on December 22, 2025.
- The corporate listed belongings and liabilities every between $0.01 million and $0.05 million, indicating extraordinarily restricted remaining monetary assets.
- A Chapter 11 submitting means FlexShopper is looking for to restructure its money owed and proceed working (moderately than liquidating belongings underneath Chapter 7).
Souurce: MarketScreener - Authorized counsel: Represented by Robert J. Dehney of Morris, Nichols, Arsht & Tunnell.
- Monetary advisors:
• GlassRatner Advisory & Capital Group, LLC – monetary advisory
• Two Roads Advisors LLC – funding banking
• Epiq Company Restructuring, LLC – claims and administrative agent companies - FlexShopper had beforehand confronted Nasdaq compliance struggles as a result of a number of delayed monetary filings (10-Ok and 10-Qs) and was not capable of meet SEC submitting deadlines, triggering deficiency notices and a delisting course of, based on Looking for Alpha.
- The corporate acquired an extension from Nasdaq in mid-2025 to regain compliance, however nonetheless didn’t file vital stories by the deadline, resulting in suspension/delisting actions, reported Investing.com.
- All through 2025, FlexShopper skilled management departures and govt restructuring, together with board and officer resignations amid monetary stress and reporting issues, based on Advert Hoc Information.
- The agency additionally endured credit score settlement defaults and forbearance amendments with lenders, pointing to deep monetary pressure earlier than the chapter, reported AInvest.
Nasdaq delisted FlexShopper
FlexShopper acquired a discover on October 14, 2025, from the Itemizing {Qualifications} Division of The Nasdaq Inventory Market, advising the corporate that it has initiated a course of to delist the Firm’s widespread inventory from Nasdaq, based on Nasdaq.com.
“According to Nasdaq’s notice, the delisting is a result of the Company having not filed its Annual Report on Form 10-K for the period ended December 31, 2024, Quarterly Report on Form 10-Q for the period ended March 31, 2025, and Quarterly Report on Form 10-Q for the period ended June 30, 2025, with the Securities and Exchange Commission by October 13, 2025, the final deadline for filing the delinquent reports pursuant to Nasdaq Listing Rule 5250(c)(1),” the corporate shared in a press launch.
The corporate filed a proper SEC discover eradicating its itemizing in November.
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