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Reading: Ace Frehley was a roadie for Jimi Hendrix when he was 18 years previous. A half century later, he’d promote the Kiss catalog and model for $300 million | Fortune
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Asolica > Blog > Business > Ace Frehley was a roadie for Jimi Hendrix when he was 18 years previous. A half century later, he’d promote the Kiss catalog and model for $300 million | Fortune
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Ace Frehley was a roadie for Jimi Hendrix when he was 18 years previous. A half century later, he’d promote the Kiss catalog and model for $300 million | Fortune

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Last updated: October 18, 2025 2:39 pm
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3 months ago
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Ace Frehley was a roadie for Jimi Hendrix when he was 18 years previous. A half century later, he’d promote the Kiss catalog and model for 0 million | Fortune
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Ace Frehley, the unique lead guitarist and founding member of the glam rock band Kiss, who captivated audiences along with his elaborate galactic make-up and smoking guitar, died Thursday. He was 74.

Frehley died peacefully surrounded by household in Morristown, New Jersey, following a latest fall, in keeping with his agent.

Relations stated in a press release that they’re “completely devastated and heartbroken” however will cherish his laughter and rejoice the kindness he bestowed upon others.

Kiss, whose hits included “Rock and Roll All Nite” and “I Was Made for Lovin’ You,” was identified for its theatrical stage exhibits, with fireplace and faux blood spewing from the mouths of band members wearing physique armor, platform boots, wigs and signature black-and-white face paint.

Kiss’ authentic lineup included Frehley, singer-guitarist Paul Stanley, tongue-wagging bassist Gene Simmons and drummer Peter Criss. Frehley’s is the primary demise among the many 4 founding members.

Band members took on the personas of comedian book-style characters — Frehley was often called “Space Ace” and “The Spaceman.” The New York-born entertainer and Rock & Roll Corridor of Famer typically experimented with pyrotechnics, making his guitars glow, emit smoke and shoot rockets from the headstock.

“We are devastated by the passing of Ace Frehley,” Simmons and Stanley stated in a joint assertion. “He was an essential and irreplaceable rock soldier during some of the most formative foundational chapters of the band and its history. He is and will always be a part of KISS’s legacy.”

Born Paul Daniel Frehley, he grew up in a musical household and started taking part in guitar at age 13. Earlier than becoming a member of Kiss, he performed in native bands round New York Metropolis and was a roadie for Jimi Hendrix at age 18.

Kiss was particularly in style within the mid-Seventies, promoting tens of tens of millions of albums and licensing its iconic look to turn into a advertising and marketing marvel. “Beth” was its largest industrial hit within the U.S., peaking at No. 7 on the Billboard High 100 in 1976.

Because the Kennedy Middle’s new chairman, President Donald Trump named Kiss as one among this 12 months’s honorees.

In 2024, the band bought their catalog, model title and mental property to Swedish firm Pophouse Leisure Group in a deal estimated to be over $300 million.

Frehley regularly feuded with Stanley and Simmons by the years. He left the band in 1982, lacking the years once they took off the make-up and had combined success. Stanley later stated they practically changed Frehley with Eddie Van Halen, however Vinnie Vincent assumed the lead guitar position.

Frehley carried out each as a solo artist and along with his band, Frehley’s Comet.

However he rejoined Kiss within the mid-Nineties for a triumphant reunion and restoration of their authentic model that got here after bands together with Nirvana, Weezer and the Melvins had expressed affection for the band and paid them musical tributes.

He would go away once more in 2002. When the unique 4 entered the Rock & Roll Corridor of Fame in 2014, a dispute scrapped plans for them to carry out. Simmons and Stanley objected to Criss and Frehley being inducted as an alternative of then-guitarist Tommy Thayer and then-drummer Eric Singer.

Simmons instructed Rolling Stone journal that 12 months that Frehley and Criss “no longer deserve to wear the paint.” “The makeup is earned,” he added. “Just being there at the beginning is not enough.”

Frehley and Kiss additionally had an enormous affect on the glammy model of Eighties so-called hair metallic bands together with Mötley Crüe and Poison.

“Ace, my brother, I surely cannot thank you enough for the years of great music, the many festivals we’ve done together and your lead guitar on Nothing But A Good Time,” Poison entrance man Bret Michaels stated on Instagram.

More durable-edged bands like Metallica and Pantera had been additionally followers, and even nation celebrity Garth Brooks joined the band members for a recording of their “Hard Luck Woman” on a 1994 compilation.

Frehley would seem sometimes with Kiss for exhibits in later years. A 2023 live performance at Madison Sq. Backyard was billed because the band’s final. Whereas Stanley and Simmons stated they might not tour once more, they’ve been open to the opportunity of extra live shows, they usually’ve stayed energetic selling the group’s music and memorabilia.

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