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Reading: Patagonia founder lived on $1 a day and cat meals earlier than making it—when he hit billionaire standing, he was so offended he gave away his $3 billion firm | Fortune
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Asolica > Blog > Business > Patagonia founder lived on $1 a day and cat meals earlier than making it—when he hit billionaire standing, he was so offended he gave away his $3 billion firm | Fortune
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Patagonia founder lived on $1 a day and cat meals earlier than making it—when he hit billionaire standing, he was so offended he gave away his $3 billion firm | Fortune

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Last updated: September 23, 2025 3:12 am
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1 month ago
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Patagonia founder lived on  a day and cat meals earlier than making it—when he hit billionaire standing, he was so offended he gave away his  billion firm | Fortune
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Contents
  • How Patagonia’s founder obtained his identify off the record of the world’s richest
  • 4 new billionaires are minted each week

For a lot of enterprise leaders, becoming a member of the billionaires membership is the last word badge of success—inserting them among the many ranks of Warren Buffett, Invoice Gates, and Jeff Bezos.

Nevertheless, for Yvon Chouinard, the founding father of the outside attire firm Patagonia, being highlighted as a member of the ultrawealthy was “one of the worst days of his life.”

“It really, really pissed me off,” he stated upon being positioned on Forbes 2017 billionaire record, in line with excerpts from Dirtbag Billionaire: How Yvon Chouinard Constructed Patagonia, Made a Fortune, and Gave It All Away by David Gelles.

“I don’t have $1 billion in the bank. You know, I don’t drive Lexuses.”

A lifelong rock climber, Chouinard spent years sleeping in his automotive or on filth flooring within the wilderness, surviving on simply $1 a day and even consuming dented cans of cat meals. That scrappy existence makes his billionaire milestone all of the extra outstanding—particularly as a pioneer within the climbing world.

Nevertheless, the now 86-year-old didn’t imagine being a billionaire was one thing to tout. As an alternative, he considered it as a “policy failure” as a result of rising divide between the wealthy and poor and demanded his employees get him off the record—however promoting the $3 billion firm or going public was off the desk.

How Patagonia’s founder obtained his identify off the record of the world’s richest

Promoting the corporate would make Chouinard go from asset-rich to having precise billions within the financial institution—defeating the aim of the train.

And he refused to IPO. “I don’t respect the stock market at all,” Chouinard stated in line with Gelles’ new guide. “Once you’re public, you’ve lost control over the company, and you have to maximize profits for the shareholder. You lose all control, and then you become one of these irresponsible companies.”

So in 2022, Chouinard and his household determined to switch their possession in Patagonia to a belief and a nonprofit group that ensured the corporate’s $100 million a yr in earnings have been used to fight local weather change and shield undeveloped land.

“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” Chouinard advised The New York Instances on the time of the announcement. “We are going to give away the maximum amount of money to people who are actively working on saving this planet.”

And whereas the transfer was additionally a method to keep away from paying vital taxes from simply letting Patagonia shift to Chouinard’s heirs, he stated it was the best answer to escaping billionaire standing.

4 new billionaires are minted each week

Chouinard isn’t alone in his emotions that wealth inequality is a rising concern. Over 1 / 4 of U.S. adults throughout political affiliations say it’s a foul factor that some individuals have private fortunes of a billion {dollars} or extra, in line with Pew Analysis Heart. 

And whereas a majority of Individuals, 55%, stay unconcerned, many billionaires have taken it upon themselves to present away their lots of wealth. In 2010, Warren Buffett in addition to Invoice and Melinda French Gates created The Giving Pledge, a dedication to present away 50% of their wealth to philanthropy throughout their lifetimes.

An estimated $206 billion has been donated by the unique pledgers, however a majority of the cash has gone into non-public foundations, in line with the Institute for Coverage Research. Lower than 4% of the signers have adopted by on the pact.

In the meantime, billionaire wealth continues to extend dramatically; billionaire progress elevated 3 times sooner in 2024 versus the yr prior—equating to a mean of practically 4 new billionaires each week, Oxfam estimates. Within the U.S. alone, billionaire wealth elevated by $1.4 trillion in 2024, with 74 extra individuals turning into billionaires.

This yr alone, Larry Ellison’s internet price has soared by $175 billion, in line with the Bloomberg Billionaire Index. And whereas he briefly surpassed Elon Musk because the richest individual on the earth, the Tesla and SpaceX CEO has recemented his lead with a internet price of $440 billion.

Fortune International Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and international leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.

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