Earlier this month, McDonald’srolled out a brand new worth menu. Along with its basic $5 and $6 objects, the quick meals chain now has practically a dozen choices for $3 or much less.
“For generations, McDonald’s has been committed to delivering great value our fans can count on,” McDonald’s USA Chief Marketing Officer Alyssa Buetikofer said in a statement. “As our customers’ expectations evolve, we’re making it easier for them to get the value they’re looking for – on their terms.”
“McValue offers more choice, more flexibility and more ways to build a meal that fits their day and budget,” she continued.
Now, Chili’s is following suit on the savings, expanding its value lineup through its $10.99 “3 For Me” menu.
Chili’s is adding chicken to the value mix
Chili’s “3 For Me” menu is one of the best fast casual value offers on the market. For just $10.99, diners get an entree with fries, bottomless chips and salsa, and a fountain drink.
Historically, the most popular entrees have been Chili’s Big Smasher and Big QP burgers. But in mid-April the chain announced it would be adding two new entrees to the mix that are sure to steal some of that thunder: the Big Crispy and Spicy Big Crispy chicken sandwiches.
“Over the previous few years, we have uncovered the quick meals shrinkflation by serving our huge burgers within the industry-leading $10.99 3 For Me meal for a worth that may’t be discovered within the drive-thru,” Chili’s Chief Marketing Officer George Felix said in a statement. “Now, we’re setting our sights on quick meals hen sandwiches, providing our gigantic Huge Crispy and Spicy Huge Crispy hen sandwiches in the identical 3 For Me worth meal.”
“This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love,” he continued.
The sandwiches are part of a larger Big Crispy lineup of six sandwiches that are “all hand-battered and WAY bigger than McDonald’s® McCrispy,” in line with the restaurant.
“Chili’s is giving guests the abundance and quality they actually deserve,” the corporate mentioned. “How much bigger is WAY bigger? Chili’s found in a local study that the average Big Crispy filet was over 80% bigger than the average McCrispy breaded filet.”
Chili’s Huge Crispy hen sandwich lineup
In all, there are six new Huge Crispy hen sandwiches on Chili’s menus. They embody:
- Huge Crispy (accessible on the three For Me menu)
- Spicy Huge Crispy (accessible on the three For Me menu)
- Honey-Chipotle Huge Crispy
- Nashville Scorching Huge Crispy
- Buffalo Huge Crispy
- Deluxe Huge Crispy
Supply: Chilis
Chili’s provides hen sandwiches to its “3 For Me” menu, rising competitors with quick meals chains like McDonald’s.
Picture supply: Shutterstock
Chili’s is hitting main milestones
In 2025, Chili’s grew to become the second-largest casual-dining chain within the U.S. in line with information from Technomic. In hitting the milestone, the chain surpassed Olive Backyard touchdown simply behind Texas Roadhouse in systemwide gross sales.
Between 2024 and 2025, Chili’s systemwide gross sales jumped 20.6% to $5.5 billion. Much more impressively, the restaurant grew its numbers with out opening a single new location.
Kevin Hochman, CEO of Chili’s dad or mum firm Brinker Worldwide, says the chain has no plans to relaxation on its laurels following the achievement.
“The Chili’s turnaround is real, it is sustaining, and we have no intentions of taking our foot off the gas, which means we will continue to be focused on improving our food, service, and atmosphere, as well as continue making Chili’s more fun, easier, and more rewarding for our team members,” he advised buyers in the course of the firm’s Q2 FY2026 earnings name in February.
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Brinker advised analysts he sees the brand new hen sandwich lineup enjoying a serious position in that enchancment.
“Chicken sandwiches is a very large market, with over 80% of people buying them at least once last year, and is by far the biggest segment of all restaurant chicken servings,” he mentioned in the course of the name. “It has the potential to drive customer traffic, both with new and existing guests.”
“We believe our new chicken sandwich lineup is superior, distinctly on brand, and highly differentiated than what is in the market today,” he continued.
That differentiation will likely be essential, because the variety of hen objects and chicken-focused eating places is increasing.
TheStreet’s Daniel Kline lately lined McDonald’s elevated emphasis on its hen menu, and I reported on an identical technique enjoying out at Taco Bell. Then, there are the hen chains like Huey Magoo’s which are increasing their footprint.
However Chili’s doesn’t appear too nervous in regards to the elevated competitors.
“At a time when consumers expect more for their money, Chili’s continues to deliver a full-service dining experience at a price point that rivals – and often beats – the drive-thru,” the corporate mentioned.
Associated: Chipotle launches upgraded rewards program
