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Asolica > Blog > Finance > Why luxurious accommodations are betting huge on widespread whiskey vacation spot
Finance

Why luxurious accommodations are betting huge on widespread whiskey vacation spot

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Last updated: April 4, 2026 8:50 am
Admin
10 hours ago
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Why luxurious accommodations are betting huge on widespread whiskey vacation spot
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With worldwide arrivals searching for out every thing from metropolis experiences just like the Royal Mile and Edinburgh Fortress to the majestic Highlands which have impressed literature for hundreds of years, Scotland continues to see a spike in tourism numbers throughout spending classes.

Contents
  • New Edinburgh Grand is the primary Marriott Luxurious Assortment resort in Scotland
  • LVMH distillery Ardbeg steps into hospitality scene, non-public property transformed into Highlands luxurious resort

The 4.4 million worldwide arrivals who got here to Scotland in 2024 and the final yr for which numbers can be found are a rise of greater than 25% from pre-pandemic numbers in 2019.

Luxurious spenders, which within the business is usually outlined as the highest 10% or these spending over $25,000 USD per journey, pumped in over £3.6 billion ($4.79 billion USD) into the Scottish economic system in earlier years.

New Edinburgh Grand is the primary Marriott Luxurious Assortment resort in Scotland

With the variety of high-spending vacationers persevering with to develop, various luxurious resort chains have set their sights on the nation for his or her growth plans. Marriott simply opened the doorways to the primary property underneath its Luxurious Assortment model in Scotland with The Edinburgh Grand.

The 50-room property has been reconverted from a constructing that after housed the unique Royal Financial institution of Scotland by actual property funding firm Chris Stewart Group.

Associated: Luxurious accommodations are advertising and marketing to followers of another widespread present

The underground part that after held the vaults full of cash have been transformed right into a dry spa lined with with three therapy rooms. The area performs into the vault look with partitions manufactured from oak and stone whereas the remedies have been designed by prestigious Spanish skincare model Skeyndor.

The beauty know-how facials and physique remedy remedies have already launched at St Pancras Lodge spa in London in 2025 because the model units to make extra of a footprint in the UK.

“Together, they developed purpose-built treatment rooms that embody a carefully considered, peaceful atmosphere, enabling us to deliver a truly intentional and exceptionally relaxing experience for our guests,” The Edinburgh Grand head of spa and wellness Catriona Ross mentioned in an announcement.

Over within the Scottish Highlands, the brand new five-star luxurious resort Dun Aluinn can be opening later in April. Transformed from a personal property that was largely used to host unique occasions, it’s going to now host particular person visitors to the Tay Valley in Perthshire beginning at £2,500 per evening.


The Edinburgh Grand is the primary Marriott Luxurious Assortment property to open in Scotland.

The Edinburgh Grand

LVMH distillery Ardbeg steps into hospitality scene, non-public property transformed into Highlands luxurious resort

One other new property, the 12-room Ardbeg Home on the Islay island, opened its doorways in the summertime of 2025 and ended up rapidly touchdown on lists of the very best locations to remain in Scotland.

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Ardbeg is a Scottish whiskey distillery that was based by native Islay resident John McDougall in 1815 and is now underneath the LVMH portfolio; it’s the whiskey model’s first entry into the resort area with a really distinctive design stuffed with pink and brown colours, nautical references and bespoke rooms in-built a spooky vibe in reference to native island legends.

Paintings from greater than 20 Scottish artists and makers are additionally unfold all through the area that bridges that aesthetic hole between distillery and resort.

Associated: Right here is the place it is best to go for these final days of ski season

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