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Reading: Down 10% in a month with a near-7% yield — are Aviva shares the right ISA purchase?
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Asolica > Blog > Marketing > Down 10% in a month with a near-7% yield — are Aviva shares the right ISA purchase?
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Down 10% in a month with a near-7% yield — are Aviva shares the right ISA purchase?

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Last updated: April 1, 2026 3:06 pm
Admin
2 months ago
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Down 10% in a month with a near-7% yield — are Aviva shares the right ISA purchase?
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Down 10% in a month with a near-7% yield — are Aviva shares the right ISA purchase?

Contents
  • Rival FTSE 100 insurers
  • Sturdy outcomes, plus buybacks

Picture supply: Getty Photographs

I’ve been maintaining an in depth eye on Aviva (LSE: AV) shares. I’ve lengthy thought of it some of the full FTSE 100 shares, providing each stable share worth progress and a beneficiant dividend yield.

The shares have climbed greater than 50% over the previous 5 years, whereas at occasions yielding as a lot as 7%-8%. That stellar fee of revenue comes on prime of the capital progress. Sadly, I didn’t purchase Aviva. As a substitute, I invested in FTSE 100 rival Authorized & Normal Group, which is way from good. Whereas it provides a vastly enticing dividend yield of round 9%, the share worth has gone nowhere up to now decade. After a string of false dawns, it’s successfully ending up the place it began.

Aviva is a unique beast. CEO Amanda Blanc, who took over in July 2020, has led a serious turnaround. She has streamlined the enterprise, sharpened its focus and exited lower-growth, non-core operations to focus on its most worthwhile areas.

Rival FTSE 100 insurers

Aviva now provides a broad unfold of insurance coverage, wealth, and retirement companies. The acquisition of Direct Line has strengthened its place in key UK markets resembling motor and residential insurance coverage, reinforcing its scale and competitiveness. For a very long time, I felt I had missed my probability, and was compelled to consolation myself with Authorized & Normal’s dividends. So has the latest pullback has given me a second shot?

The shares are down round 10% up to now month and roughly 10% over the previous 12 months. That’s largely attributable to Iran uncertainty, coupled with a way that the shares have run so far as they may. Dips like these may give traders an opportunity to purchase into high quality corporations they beforehand felt have been too costly.

This morning, the FTSE 100 has jumped 1.75% on hopes of a attainable peace deal involving Iran. Whether or not that optimism lasts is unsure. Markets might simply as simply reverse tomorrow. There is no such thing as a clear decision in sight in my opinion, and I feel latest inventory market volatility is more likely to proceed.

Aviva is collaborating within the rebound, up round 2.5% at this time. However its enticing valuation and excessive yield stay intact. The group presently trades on a ahead price-to-earnings ratio of 11.9, with a ahead dividend yield of 6.95%.

Sturdy outcomes, plus buybacks

Aviva delivered one other robust set of 2025 outcomes on 5 March. Working revenue rose 25% to £2.3bn, and the board reinstated share buybacks with a brand new £350m programme. It has additionally set difficult medium-term targets, together with 11% annualised progress in earnings per share between 2025 and 2028. Buyers hoped for extra, which reveals how excessive expectations have grow to be. However that pullback could now provide a second probability to get in.

In fact, volatility stays a danger. Given Aviva’s publicity to asset and wealth administration, it is not going to be immune if markets weaken additional or expertise a broader downturn. Inventory efficiency is cyclical, and Aviva could have gone so far as it might probably.

Even so, with a long-term view, I feel it stays a high-quality inventory price contemplating at this time. Precisely the form of enterprise traders needs to be on the lookout for in unsure occasions. I simply want I might say the identical about Authorized & Normal.

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