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Reading: Amazon buys Fauna Robotics, maker of the Sprout humanoid robotic that may dance and decide up toys | Fortune
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Asolica > Blog > Business > Amazon buys Fauna Robotics, maker of the Sprout humanoid robotic that may dance and decide up toys | Fortune
Business

Amazon buys Fauna Robotics, maker of the Sprout humanoid robotic that may dance and decide up toys | Fortune

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Last updated: March 29, 2026 9:01 pm
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6 hours ago
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Amazon buys Fauna Robotics, maker of the Sprout humanoid robotic that may dance and decide up toys | Fortune
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Amazon has acquired Fauna Robotics, just below two months after the startup launched a humanoid robotic known as Sprout designed to be a pleasant addition to social areas like houses and faculties.

The e-commerce large is already a robotics powerhouse, having boasted of deploying greater than 1 million robots throughout its warehouse operations, however bringing the three.5-foot-tall, rectangular-headed Sprout on board provides a robotic that’s extra about enjoyable interactions than heavy lifting.

Fauna CEO Rob Cochran stated on social media he was “incredibly excited to share that Fauna Robotics has officially joined the Amazon family” and stated the New York-based agency will now “operate as Fauna Robotics, an Amazon company.”

Monetary phrases of the deal weren’t disclosed.

Amazon stated the corporate’s founders and staff will be a part of Amazon in New York and can be searching for “new ways to make our customers’ lives better and easier.”

Fauna’s debut product, launched in January, is a software program developer platform greater than only a robotic, bought to tutorial and company analysis laboratories which can be exploring robotics within the residence. Early clients included Disney.

The $50,000 Sprout can’t elevate heavy objects, however it might dance the Twist or the Floss, seize a toy block or teddy bear, or hoist itself from a chair and take a stroll.

Amazon, which additionally makes the synthetic intelligence assistant Alexa that’s already current in lots of houses, has had some challenges lately in increasing into client robotics.

Amazon known as off its buy of robotic vacuum maker iRobot in 2024 after going through regulatory hurdles in Europe and the USA.

In 2001, Fortune first convened “The Smartest People We Know,” bringing collectively CEOs and founders, builders and traders, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place the place daring concepts collide. From June 8–10, we are going to return to Aspen—the place all of it started—to mark 25 years of Brainstorm. Register now.

This excellent news may assist to gas a long-term Amazon share worth rally
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