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Asolica > Blog > Marketing > Right here’s why Greggs shares could possibly be a tasty selection for an ISA
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Right here’s why Greggs shares could possibly be a tasty selection for an ISA

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Last updated: March 28, 2026 6:42 am
Admin
2 days ago
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Right here’s why Greggs shares could possibly be a tasty selection for an ISA
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Contents
  • Not operating like a finely tuned engine
  • Does the market mirror how Greggs is doing?
  • This isn’t performing prettily proper now!
  • Right here’s what I’m doing

Picture supply: Getty Photos

It has been a disappointing time for shareholders in Greggs (LSE: GRG). Because the flip of the yr, Greggs shares have fallen 11%.

Over 5 years, the share value has slumped by nearly a 3rd. Sure, there’s a 4.6% dividend yield. However the dividends wouldn’t go away an investor even over the previous 5 years, given the dimensions of the share value decline.

So it might come as a shock that I feel Greggs has so much going for it, a lot in order that I’ve repeatedly purchased the shares over the previous yr.

Right here is why I feel an investor ought to contemplate Greggs.

Not operating like a finely tuned engine

In some methods, the baker has had a disappointing run in the case of its operations and monetary efficiency.

Final summer time, for instance, it issued a shock earnings warning after it misjudged buyer demand throughout a sizzling spell of climate. That looks like a reasonably fundamental administration mistake to me.

Prices have been rising as a consequence of components like increased Nationwide Insurance coverage prices. Final yr’s underlying working revenue fell – and statutory revenue after tax declined much more, by 18%.

Nonetheless, it feels to me as if the inventory market is extra focussed on Greggs’ short- or medium-term challenges than on the long-term development story.

Does the market mirror how Greggs is doing?

Final yr, for instance, complete gross sales grew 7%. A whole lot of that got here from opening extra retailers, however even in present retailers operated by the corporate, like-for-like gross sales had been up 2%.

Greggs is solidly worthwhile: final yr’s diminished statutory revenue after tax means the corporate’s post-tax revenue margin was a really respectable 8%.  

The corporate is strongly money generative and is sitting on a internet money place.

Taken collectively, that principally sounds fairly good to me. However the market has been focussing extra on the negatives, like a perceived sense Greggs is reaching the bounds of its development potential, slightly than the positives.

This isn’t performing prettily proper now!

Nonetheless, whether or not I agree with it or not, the market is sending a reasonably constant message in the case of Greggs shares.

The value is down within the quick time period (thus far this yr) but additionally the long run (the 5 yr quantity I discussed above).

Greggs can also be one of the shorted shares within the London market, that means a variety of merchants are promoting choices within the share even when they don’t personal it, within the expectation its value will fall additional.

So, am I lacking one thing?

Right here’s what I’m doing

Perhaps.

For instance, Greggs reckons there may be “a clear opportunity for significantly more than 3,000 UK shops” versus its 2,739 places on the finish of final yr. However the Metropolis fears client fatigue with the model, mirrored in sluggish same-store gross sales development. I do see that as a danger.

One other danger is shifting consuming patterns. Weight-loss medication imply that the UK marketplace for ready takeaway meals like Greggs sells may fall.

Talking of falling, I do suppose fears like that might imply we see Greggs shares go down much more.

However I’m a long-term investor. From a long-term perspective, I see this as probably badly undervalued. I reckon it’s a share traders ought to contemplate.

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