Whereas all of us want dwelling in a completely outfitted house, not everybody has the time, expertise, or vital assets to take care of it in good situation, or restore it if vital.
The Covid lockdowns actually taught us the significance of maintaining our environments snug and practical, and reminded us that house is the place the place we should always have peace and spend high quality time with household. Nevertheless, different circumstances usually make this a problem.
In reality, as of late 2025, 60% of householders admitted to actively laying aside vital upkeep, and 92% verify to have not less than one excellent restore on their to-do record, in line with knowledge from Daring North Roofing.
Along with the procrastination epidemic, 68% of first-time owners admit feeling overwhelmed by house tasks.
About 45% of householders report dwelling in houses they contemplate much less secure, as a result of they haven’t addressed primary repairs, in line with Daring North Roofing.
The query is, in the event that they don’t have the abilities, the instruments, and the time, why not rent assist?
In line with trade knowledge, discovering home-improvement assist makes one more problem for owners. In reality, 70% of Millennials (who lead in whole house spending) declare issue find expert labor, which regularly leads to challenge delays or increased prices, in line with the 2025 State of Dwelling Spending report by Angi.
A house enchancment large, Lowe’s, has simply introduced a brand new resolution to a few of these challenges.
Lowe’s launches house upkeep service providing HomeCare+
Lowe’s shared on March 17 that it has launched a brand new subscription service known as HomeCare+ to assist owners with routine upkeep. Per the official press launch, Lowe’s will provide seven in-home providers that make it simpler for owners to handle important up-keep duties regularly.
This system will probably be obtainable throughout greater than 75% of houses throughout the nation.
Decrease’s HomeCare+ subscription key particulars
- Price: $99 per yr.
- What you get: Two visits a yr from a Lowe’s “Red Vest” affiliate (a educated retailer worker).
- Availability: It’s launching nationwide and covers about 75% of U.S. houses.
- Providers included:
Electrical dryer vent cleansingAltering HVAC (AC/heating) filters
Changing fridge water filters
Flushing the water heater
Altering gentle bulbs and smoke detector batteries
Lubricating storage doorways
“HomeCare+ is all about simplifying house enchancment and making it simpler for our prospects. Bringing collectively a easy, reasonably priced subscription with one thing that really units Lowe’s aside — the experience of our purple vest associates — is how we are going to deepen loyalty with our prospects,” said Lowe’s Senior Vice President and Chief Advertising Officer Jen Wilson.
Lowe’s has launched a house upkeep service known as HomeCare+.
Thayer/Getty Pictures
Lowe’s loyal members get additional advantages with the brand new service subscription
MyLowe’s Rewards loyal members get 5% off the provides wanted for these duties (like HVAC filters, batteries, gentle bulbs, and fridge water filters).
Furthermore, subscribers are mechanically upgraded to “Gold Status” within the MyLowe’s Rewards program, which provides you quicker free supply, extra factors in your purchases, member-only offers, and entry to free member presents.
Extra Retail:
- Walmart closes shops for weeks to check new perks for consumers
- 91-year-old grocery chain closes one other retailer in a key market
- Dwelling Depot borrows from Domino’s to repair main ache level
- Lowe’s makes main change to the way you work together with its shops
Lowe’s plans to supply HomeCare+ reward playing cards later this yr, which they recommend as a present for brand spanking new owners or aged dad and mom.
With this service providing, the house enchancment retailer offers extra human connection within the house and to bridge the hole between doing it your self and hiring a full-scale contractor for minor house upkeep.
“As AI plays a bigger role in people’s lives, and ultimately in their homes, leaning into the power of human connection uniquely positions Lowe’s as the most helpful brand in home improvement,” Wilson added.
The housing market is slowly rebounding
In its newest earnings report for the fourth quarter of 2025, Lowe’s reported a 1.3% improve in comparable gross sales for the quarter, pushed by continued development in Professional, on-line, and residential providers gross sales, together with sturdy vacation efficiency.
The most recent outcomes present enchancment and probably a stabilization within the sector, contemplating that within the first half of 2025, each Lowe’s and Dwelling Depot noticed foot visitors decline. In Q1, year-over-year foot visitors dropped 3.8% for Dwelling Depot and three.5% for Lowe’s on account of “sluggish housing market and other economic headwinds,” in line with knowledge from Placer.ai.
As of mid-March 2025, the U.S. housing market is exhibiting indicators of a rebound after years of stagnation, regardless that it has not reached pre-pandemic ranges.
For the primary time since November, the variety of homes hitting the U.S. market has lastly edged upward. In the course of the four-week window closing March 8, new listings noticed a modest 0.5% bump in comparison with the identical interval final yr, in line with a Redfin report.
“Heading into spring and summer, the vibe is that the market will shift from the slowness we’ve seen over the last few years,” said Justin Gomez, a Redfin Premier agent in Omaha, Neb.
“I’ve already seen a few bidding wars on lower-priced homes, and that may become more common if mortgage rates stay closer to 6% than 7%. We also have a fairly large pool of homes for sale, with a lot of new construction homes sitting on the market. If the spring does bring more buyers off the sidelines, those will go fast and maybe for over asking price.”
Regardless of the housing market challenges over the previous few years, Lowe’s has made strikes to take care of its place within the house. It has just lately targeted on increasing its loyalty applications, enhancing the “Pro” buyer expertise, and utilizing expertise to simplify house enchancment.
Lowe’s current strikes and milestones
- Betting on AI for service: In 2025, Lowe’s built-in generative AI expertise to assist associates higher handle stock and provides prospects extra exact challenge recommendation in-store, in line with earlier reporting by TheStreet.
- Rolled out MyLowe’s Rewards Youngsters Membership: In February 2026, Lowe’s formally added a “Kids Club” to the loyalty ecosystem, providing month-to-month DIY workshops, digital badges, and in-store treats for kids, beforehand reported TheStreet.
- Relaunched Professional Loyalty Program: In February 2025, Lowe’s rebranded its skilled rewards as “MyLowe’s Pro Rewards,” making it simpler for small-to-mid-sized contractors to earn factors and quantity reductions, in line with the official press launch.
- Partnered with DoorDash: In 2024, Lowe’s turned the primary main house enchancment retailer to supply on-demand supply nationwide via the DoorDash app, reported Door Sprint.
- Secured Klein Instruments partnership: In 2023, it turned the first house enchancment vacation spot for the long-lasting Klein Instruments model, particularly concentrating on electrical and HVAC professionals, in line with Lowe’s official press launch.
- Invested in expert trades: In February 2026, the corporate shared that via the Lowe’s Basis, it has dedicated greater than $10 million to nonprofits to coach the following era of expert commerce staff.
Associated: Dwelling Depot borrows from Domino’s to repair main ache level
