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Reading: One of the simplest ways for CEOs to maintain bonuses in a downturn: Decrease expectations | Fortune
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Asolica > Blog > Business > One of the simplest ways for CEOs to maintain bonuses in a downturn: Decrease expectations | Fortune
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One of the simplest ways for CEOs to maintain bonuses in a downturn: Decrease expectations | Fortune

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Last updated: March 18, 2026 9:22 am
Admin
13 hours ago
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One of the simplest ways for CEOs to maintain bonuses in a downturn: Decrease expectations | Fortune
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Contents
  • Prime management information
  • The markets
  • Across the watercooler

Good morning. Name it the Corridor of Blame. One time-honored custom in enterprise is to take credit score for what goes properly, blame disappointing outcomes on elements past your management and decrease the bar in powerful occasions to have the ability to clear it in order that your pay bundle stays intact.

When Apple set efficiency targets for fiscal 2025 for CEO Tim Prepare dinner and his government group final 12 months, the board set targets at or under the prior 12 months’s end result, citing “trade policy” and an “uncertain macroeconomic outlook.” As my colleague Amanda Gerut factors out, that basically assured that Prepare dinner would take dwelling a $12 million bonus, regardless of how properly he did. (Apple handily surpassed the modest targets.)

With wobbly markets, rising oil costs, battle and fears of a worldwide recession, control compensation packages. What I search for:

Decreased targets—In an evaluation of fifty public corporations by Compensation Advisory Companions (CAP), revealed Friday, researchers discovered that boards set decrease targets, wider efficiency curves and flatter payout ranges to guard CEO pay final 12 months. The end result: Pay rose 8% and bonuses had been up 4% within the group whereas income rose barely and earnings had been down. CEOs collected 87% of their goal bonuses, up from 77% in 2024.

Selfless rhetoric—Whereas good occasions are ‘me’ time, unhealthy occasions are all about ‘we.’ When taxpayers rescued large banks throughout the 2008 monetary disaster, some characterised this as privatizing the positive aspects and socializing the ache. However in unhealthy occasions, few are above turning to the federal government for help. For those who’re not too large to fail, you may be mission-critical, a social good or a bulwark in opposition to China. Masters of the universe turn out to be atypical individuals blown by the winds of destiny when these winds are of their face.

Blame—Dexin Zhou of Emory College revealed a captivating research in 2014 referred to as The Blame Recreation, wherein he analyzed 70,000 earnings transcripts to trace leaders who blamed elements within the financial system or their business for poor outcomes. Those that blamed exterior elements deflected consideration from themselves had been much less more likely to be fired than those that held themselves accountable for the outcomes. When occasions are unhealthy, it appears, the ache doesn’t begin on the prime.

Prime management information

Meta plans to chop 20% of workers

Mark Zuckerberg is reportedly planning to chop 20% of Meta’s workers, becoming a member of different tech corporations making huge headcount cuts. Bernstein analyst Mark Shmulik says the minimize might lead to as much as $4 billion in financial savings this 12 months and as much as $8 billion subsequent 12 months, however worries different corporations will transfer too quick to copy these outcomes, resulting in “hurried pivots” and “half-formed strategies.”

When to determine if an AI pivot is the fitting name

For some corporations, integrating AI isn’t at all times the fitting name. Kayla Doan, who helps corporations assess whether or not AI integration might be efficient, says doing so solely is smart half of the time. AI can price an excessive amount of, change what an organization does, or carries an excessive amount of threat with hallucinations.

McDonald’s $3 menu and the Ok-shaped financial system

McDonald’s is reportedly launching a brand new $3 worth menu because the quick meals chain tries to draw lower-income shoppers squeezed by persistent inflation. The transfer underscores the emergence of a “K-shaped” financial system, the place poorer people are getting hit by rising unaffordability greater than their wealthier friends. 

The markets

S&P 500 futures are up 0.5%, following a 0.3% achieve on Monday. Japan’s Nikkei 225 is up 2.9%, South Korea’s KOSPI is up 5%, and Hong Kong’s Cling Seng Index is up 0.6%. Korean chipmakers Samsung and SK Hynix jumped by greater than 7.5%. Chinese language AI startups MiniMax and Zhipu AI surged by nearly 20%. India’s NIFTY 50 is up 1.0%; the STOXX Europe 600 is up 0.4% in early buying and selling. Bitcoin is simply above $74,000.

Across the watercooler

Ray Dalio warns a brutal ‘final battle’ for the Strait of Hormuz is coming—and shedding might finish the American empire by Eva Roytburg

A gaming CEO requested ChatGPT find out how to keep away from paying a $250 million bonus. It didn’t work by Catherine Gioino

Scott Galloway desires the inventory market to crash. Gen Z is already betting like it can by Nick Lichtenberg

Nvidia’s Jensen Huang thinks $1 trillion received’t be sufficient to satisfy AI demand—and he’s paying engineers in AI tokens price half their wage to show it by Jake Angelo

America’s financial system is so unhealthy that it’s driving a loneliness disaster, as two-thirds skip weddings and dinners to make ends meet by Sydney Lake

In the present day’s version of CEO Each day was compiled and edited by Joey Abrams, Nicholas Gordon and Lee Clifford.

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$1 billion-a-year CEO writes tons of of thanks notes to employees and nonetheless eats within the break room—’which all the time, for no matter cause, blows new workers away’ | Fortune
Warner Bros. continues to be recommending Netflix’s takeover bid, but it surely’s reviewing a contemporary Paramount provide | Fortune
Supreme Court docket slaps down $175 billion price of Trump tariffs as unconstitutional | Fortune
TAGGED:bonusesCEOsdownturnexpectationsFortune
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