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Asolica > Blog > Marketing > Down 31%, right here’s a FTSE 100 horror inventory I’m avoiding on Friday thirteenth!
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Down 31%, right here’s a FTSE 100 horror inventory I’m avoiding on Friday thirteenth!

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Last updated: March 13, 2026 7:14 am
Admin
14 hours ago
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Down 31%, right here’s a FTSE 100 horror inventory I’m avoiding on Friday thirteenth!
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Contents
  • What’s happening?
  • What concerning the AI menace?
  • May Rightmove shares rebound?

Picture supply: Getty Photographs

It’s been a terrifyingly tough 12 months for FTSE 100 property listings inventory Rightmove (LSE:RMV). It’s sank 31% in worth on an unsure housing market outlook, and issues that synthetic intelligence (AI) will drive up prices and hammer person engagement.

However might Rightmove’s share worth be set for a shocking restoration? The 17 analysts with rankings on the Footsie agency suppose it’d — their common 12-month worth goal is 576.4p. That’s up 26% from present ranges of 459.3p.

I’m removed from satisfied, nevertheless. Right here’s why I’m avoiding Rightmove shares like a nasty curse at this time.

What’s happening?

There’s no doubting that Rightmove is the king of the UK property listings market. In line with Comscore, it commanded 89% of all client time spent on property portals final 12 months.

This financial moat gave it an unlimited working margin of 70% final 12 months, and helped revenues rise 9% 12 months on 12 months. These drove underlying working revenue 9% larger too.

The issue is gross sales and earnings are in extreme hazard if the UK housing market cools, and the dangers of this taking place are rising. Britain’s economic system stays in low development mode, with unemployment rising and wage development cooling, casting a shadow over homebuyer exercise.

What’s extra, battle within the Center East is fuelling inflationary pressures, and the rate of interest cuts analysts had been predicting now seem extremely unlikely. If oil costs hold surging, the central financial institution might even elevate lending charges.

What concerning the AI menace?

Arguably although, this isn’t the best hazard to Rightmove’s earnings and by extension its share worth. The enterprise is investing closely in AI, which means it expects underlying working income to develop simply 3%–5% in 2026. It’s potential that these prices might surpass forecasts and stay elevated for a while.

The opposite main AI menace Rightmove faces is expounded to mannequin disruption. If AI generative instruments start to mixture after which ship searchable property listings, might visitors to the corporate’s on-line portal collapse? It’s not out of the query, for my part.

May Rightmove shares rebound?

It’s potential that the Rightmove share worth might bounce again over the following 12 months as analysts count on. A fast decision to the Center East battle could also be important for this to occur, main central banks to contemplate reducing rates of interest once more. Rising competitors within the mortgage sector might additionally enhance purchaser affordability and subsequently searches on its on-line platform.

Having mentioned all that, I’m nonetheless not tempted to purchase the FTSE 100 inventory for my portfolio. Whereas I’m assured the housing market will enhance strongly over time, the specter of AI disruption — and a possible share worth washout like we’ve seen with many software program shares — is just too nice for my liking. I’d moderately discover different shares to purchase proper now.

Authorized & Normal shares yield an eye-popping 8.7% – now try its 1-year progress forecast!
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