Forty-four years in the past, Howard Schultz packed up his life, loaded his golden retriever, Jonas, into his 1979 Audi, and drove cross-country from New York Metropolis to Seattle along with his spouse, Sheri. He was headed towards a metropolis he barely knew, however would finally change into the place he constructed his large espresso empire and a model everyone knows at present: Starbucks.
On the time, Sheri was the “breadwinner,” with a design profession, Shultz stated in a LinkedIn publish on Wednesday. However Sept. 7, 1982, modified the course of the couple’s lives: It was the day Schultz began a brand new job “at a place called Starbucks.”
“Back then, the Pike Place Starbucks only sold whole bean coffee,” Schultz stated. “Today, it’s the most visited Starbucks in the world. The history of the company is bound up in the very foundation, walls, and floorboards of our first store in the city’s historic market.”
And that firm would make Schultz a billionaire (he’s price about $6.6 billion at present).
Constructing the Starbucks empire
Schultz joined Starbucks in 1982 as director of retail operations and advertising and marketing, when the corporate was nonetheless a small Seattle roaster promoting whole-bean espresso.
The turning level in Schultz’s profession got here a 12 months later when he took a visit to Milan. He was struck by the tradition of Italian espresso bars—the ritual, the group, the craft. He got here again to Seattle satisfied that the mannequin might additionally work in America. This was additionally the inception of the thought of “third places,” which Starbucks continues to pursue at present.
However Starbucks wasn’t initially satisfied the thought would work, so Schultz left the corporate.
“’You’re out of your mind. This is insane. You should just go get a job,’” Schultz was informed, in response to his personal guide, Pour Your Coronary heart Into It. “In the course of the year I spent trying to raise money, I spoke to 242 people, and 217 of them said ‘no.’”
However after Schultz raised the cash, he opened his personal coffeehouse, Il Giornale, in 1986, and bought Starbucks itself for $3.8 million in 1987. The corporate went public in 1992.
What adopted was one of many nice American enterprise expansions of the twentieth century: Starbucks went from only a handful of Seattle shops to greater than 35,000 places in 80 nations.
Schultz served as CEO 3 times: from 1987 to 2000; from 2008 to 2017; and once more briefly in 2022-2023, returning every time to regular the corporate.
“I came back this past year because the company really did lose its way, and it lost its way culturally,” Schultz stated in an interview with CNN in February 2023. Schultz’s third stint as CEO from 2022 to 2023 was largely outlined by an aggressive, legally contentious battle in opposition to employee unionization.
He left Starbucks for the final time in 2023, handing the reins to Laxman Narasimhan, who solely served as CEO from April 2023 to August 2024. Brian Niccol (Chipotle’s former CEO) turned chief government in September 2024.
Nonetheless, Schultz’s legacy is difficult to beat. He took a regional bean roaster and turned it into a worldwide cultural establishment. At the moment, Starbucks has greater than 32,000 shops in 80 nations, dwarfing different chains like Dunkin’ Donuts, which has about 14,000 shops globally.
He additionally popularized the “third place” idea, an thought Niccol is trying to revive by bringing again handwritten notes on espresso cups, extra seating in espresso retailers, and extra choices to take pleasure in a espresso at an precise Starbucks location moderately than solely taking it to go.
Schultz took a regional bean roaster and turned it into a worldwide cultural establishment, popularizing the “third place” idea — the concept that folks wanted someplace between residence and work to collect, linger, and join. He additionally championed worker advantages that have been uncommon for the service business on the time, together with medical insurance for part-time staff and a free faculty tuition program.
And whereas union drama was an undercurrent of Schultz’s third tenure, specifically, Starbucks was nonetheless one of many first corporations to supply complete well being care to part-time staff, beginning in 1988.
“I knew I wanted to build the kind of company my father never got to work for,” Schultz wrote in a 2022 Instagram publish. “That year, I decided we would offer full health benefits to eligible full- and part-time Starbucks employees.”
Closing the Seattle chapter
Greater than a 12 months after his retirement from Starbucks, Schultz determined it was time to depart Seattle. He introduced in his LinkedIn publish this week that he and Sheri have been leaving Seattle.
“Last year we traveled to dozens of places around the world—places we were too busy to see when building Starbucks and raising kids,” Schultz wrote. “And we have moved to Miami for our next adventure together. We are enjoying the sunshine of South Florida and its allure to our kids on the East Coast as they raise families of their own.”
The timing of Schultz’s announcement drew consideration as a result of it coincided with Washington state lawmakers advancing laws concentrating on high-income earners, together with a proposed wealth tax that might apply to residents with vital funding property. Schultz’s transfer is paying homage to California billionaires who’ve additionally fled the West Coast for Florida on account of a proposed one-time 5% tax on billionaires.
The previous Starbucks CEO hinted on the proposed tax in his LinkedIn publish, though by no means straight denied it.
“It is our hope that Washington will remain a place for business and entrepreneurship to thrive, creating essential opportunity for those in Seattle and the surrounding areas,” he wrote.
Like others, Schultz’s vacation spot is Miami, the place he reportedly paid $44 million for a penthouse. It’s a state that has no revenue tax and a booming luxurious real-estate market that’s additionally attracted Amazon founder Jeff Bezos, Meta CEO Mark Zuckerberg, Google cofounders Larry Web page and Sergey Brin, and Oracle cofounder Larry Ellison.
Schultz leaves behind an enormous legacy for a penthouse on the water.
“We will be forever grateful for the memories made in Seattle and the relationships built along the way,” he wrote. “To the family, friends, and partners who made Seattle our home for so many years, thank you.”
