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Reading: Diageo’s share value has jumped 18%. Is that this rally the actual deal?
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Asolica > Blog > Marketing > Diageo’s share value has jumped 18%. Is that this rally the actual deal?
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Diageo’s share value has jumped 18%. Is that this rally the actual deal?

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Last updated: February 24, 2026 8:08 am
Admin
24 hours ago
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Diageo’s share value has jumped 18%. Is that this rally the actual deal?
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Diageo’s (LSE: DGE) share value has skilled a rebound. Since its lows of early January, it’s climbed about 18%. Is that this rally the actual deal? Or are we a ‘dead cat bounce’ right here?

Contents
  • The beginning of one thing massive?
  • A HALO inventory
  • Low valuation
  • I’m bullish on Diageo

Picture supply: Getty Photos

The beginning of one thing massive?

My intestine feeling is that that is the beginning of a cloth transfer greater. There are a number of causes I’m bullish.

One is that new CEO ‘Drastic’ Dave Lewis already appears to be making strikes to enhance effectivity and reduce prices. In accordance with The Monetary Occasions, he’s planning a major restructuring of the corporate’s management crew and doubtlessly intends to take away complete layers of administration.

Nothing has been confirmed right here but, however these rumours are encouraging from an funding perspective (clearly it’s by no means good to listen to that individuals could also be shedding their jobs). We’ll most probably discover out extra about Lewis’ plans tomorrow (25 February), when the corporate posts its half-year outcomes for the six-month interval ended 31 December 2025.

A HALO inventory

One more reason I’m bullish is that the corporate’s comparatively resistant to AI disruption. It’s a traditional ‘HALO’ inventory (heavy property, low likelihood of obsolescence).

These sorts of shares are seeing extra curiosity proper now given the specter of AI to some industries (Anthropic can’t all of the sudden generate a bottle of Johnnie Walker). So I wouldn’t be stunned to see sentiment in direction of Diageo shares proceed to enhance.

Low valuation

The valuation’s one other key issue. Even after the 18% share value rebound, the forward-looking price-to-earnings (P/E) ratio is below 15. That’s a low a number of for a client staples firm with a world-class portfolio of manufacturers. Be aware that Coca-Cola at the moment has a P/E ratio of round 25.

I’ll level out that the dividend yield additionally seems to be engaging – it’s about 4%. Nonetheless, I wouldn’t financial institution on this as Lewis could determine to slash it to preserve prices and pay down debt.

I’m bullish on Diageo

Now, there are nonetheless loads of dangers right here, in fact. Whereas the corporate could also be resistant to AI disruption, it doesn’t look resistant to GLP-1 (weight-loss medicine) disruption. This is a matter to control. It might restrict income progress within the years forward.

The truth that youthful generations will not be consuming as a lot might additionally damage progress. That mentioned, there’s some proof that Gen Z shoppers are beginning to drink extra as they become older.

Tariffs are one other threat. Final week, issues have been wanting up right here after the US Supreme Court docket dominated that President Trump exceeded his authority to impose world tariffs. Nonetheless, over the weekend, issues modified when Trump signed a brand new proclamation to maintain tariffs in place. So there’s nonetheless uncertainty right here.

General although, I’m bullish on the shares at current. For my part, they’re value a better take a look at present ranges.

However Diageo isn’t the one inventory within the FTSE 100 index that appears fascinating to me proper now.

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