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Asolica > Blog > Finance > Samsung delivers a hard-nosed shocker to Micron
Finance

Samsung delivers a hard-nosed shocker to Micron

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Last updated: February 22, 2026 6:39 am
Admin
2 months ago
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Samsung delivers a hard-nosed shocker to Micron
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The bogus intelligence reminiscence warfare is exploding. It’s escalating endlessly and never everyone seems to be celebrating and dividing the spoils equally. 

Contents
  • Samsung targets 30% greater HBM4 costs as AI demand explodes
  • Micron’s monetary surge spells document margins, $200B enlargement
  • So why did Micron inventory slip?
  • A structural shift or one other reminiscence supercycle?
  • Samsung lays down the gauntlet

Shares of Samsung (SSNLF) are on cloud 9 after buyers realized of experiences that the corporate is trying to cost 20% to 30% extra for its next-generation HBM4 chips.

Nice information total? Properly, not fairly for everybody throughout the Pacific. Micron (MU) inventory slipped in early buying and selling regardless of being in the identical market. What offers?

Finally, all of this results in an enormous situation, one which buyers can’t afford to disregard:

That’s what Micron’s chief enterprise officer, Sumit Sadana, needed to say relating to your entire AI-driven shift reshaping the trade.

If that headline turns into true, and the monetary knowledge suggests so, pricing energy in high-bandwidth reminiscence is coming into a brand new period.


Samsung quietly reboots its AI reminiscence technique.

Photograph by NurPhoto on Getty Photographs

Samsung targets 30% greater HBM4 costs as AI demand explodes

Samsung, if native media experiences are correct, is trying to upend the pricing marketplace for HBM4 chips. The hike could possibly be near as a lot as 30% above its prior HBM3E era.

That’s daring and maybe market-shaking — a minimum of to me. 

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HBM chips represent vital {hardware} for superior AI accelerators. They’re primarily produced by Nvidia (NVDA) and different chipmakers, and they’re accountable for powering hyperscale knowledge facilities.

Now for many individuals, AI is all hype. However that is not the case for me in any respect. Generative AI fashions are getting greater in a short time. As inference workloads develop, the necessity for sooner reminiscence bandwidth is outpacing the availability.

Why is Samsung so certain of itself? Properly, the matter is actually monetary:

  • Over the previous yr, DRAM contract costs are up over 170%.
  • Some DDR5 reminiscence modules have reportedly gone up by about 500% since late 2024.
  • As we get nearer to 2027, AI server deployments are transferring sooner.

Samsung is already on the ropes because of HBM3 efficiency benchmarks, giving rivals like SK Hynix and Micron an opportunity to get into AI-focused reminiscence. 

However Samsung needs to get again the facility to set costs, which is why buyers in Seoul acted instantly.

Micron’s monetary surge spells document margins, $200B enlargement

It is humorous that Micron’s funds aren’t doing too badly proper now, that means that Micron would possibly really profit from elevated HBM costs.

Micron’s gross margin is up 18.5% within the first quarter of 2024 to 56% in the latest quarter. And we’re going to get even higher from right here; the steerage says that the gross margin is ready to get to 68% gross margin within the present interval. These ranges are getting near these of the very best AI chip makers.

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Income development has accelerated sharply as properly, because of knowledge heart demand.

Micron additionally locked in ahead visibility:

  • There are experiences that HBM4 capability is bought out for 2026.
  • Lengthy-term provide agreements with large AI prospects are rising capability.
  • Increasingly more consumers are in search of multiyear contracts to ensure they get their share.

That urgency explains the corporate’s aggressive enlargement.

Micron is spending as much as $200 billion over time to construct extra factories within the U.S., together with large new ones in Idaho and New York. The Idaho campus has two fabs, every 600,000 sq. toes, and floor will likely be damaged in 2027.

The dimensions is staggering:

  • 70,000 tons of metal per fab.
  • The development course of requires tons of of hundreds of cubic yards of concrete.
  • Years-long building timelines.

The way in which I have a look at it, this isn’t incremental development; Micron is in search of structural capability enlargement.

So why did Micron inventory slip?

The divergence has extra to do with positioning than fundamentals.

South Korea’s KOSPI index is up round 35% this yr, because of reminiscence chip enthusiasm, in sharp distinction to U.S. fairness markets, that are way more restrained in the meanwhile.

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Micron shares quadrupled over the previous yr, making profit-taking a believable issue.

In distinction, buyers understand Samsung as lagging behind in HBM, probably inflicting a market overreaction. The pricing report could sign that its aggressive hole is narrowing.

However for me, the intriguing query is whether or not the market is underestimating how tight provide stays.

Brad Gastwirth, head of world analysis at Round Know-how, just lately mentioned:

If Gastwirth is correct, then reminiscence pricing will stay elevated for a while, longer than typical cycle watchers are looking for.

A structural shift or one other reminiscence supercycle?

Having intently noticed the semiconductor sector and witnessed quite a few cycles of booms and busts, I imagine that this second is exclusive.

For a very long time, reminiscence was perceived as a commodity that went by means of cycles with out mercy. An excessive amount of provide harm margins. Producers slashed capex. Repeat.

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AI has the potential to rewrite this script.

Hyperscalers are investing tens of billions of {dollars} yearly into AI infrastructure. Knowledge heart reminiscence per server is climbing. Not simply coaching, but additionally inference workloads are protecting demand excessive.

If high-bandwidth reminiscence continues to be an issue, pricing energy could last more than it has prior to now. However there’s a danger.

Huge capital expenditures all the time carry timing hazard. If AI spending slows or capability ultimately overshoots demand, margins may compress sharply.

For now, nevertheless, Samsung’s pricing ambitions ship a transparent sign: The AI reminiscence race shouldn’t be cooling down.

And even when Micron buyers hesitated within the brief time period, the underlying economics of high-bandwidth reminiscence are nearly all the time sturdy.

Samsung lays down the gauntlet

We must always contextualize Samsung’s try to lift HBM4 costs by as much as 30%. It isn’t only a aggressive maneuver; the check is how tight the AI reminiscence market actually is.

If prospects settle for, which may strengthen the impression that enhanced reminiscence has gone from being a commodity to a strategic want.

If that is the case, the latest drop in Micron’s inventory worth could also be extra noise than a warning. But when Samsung activates the center, Micron will likely be on discover.

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