Whereas Europe embraces smaller, extra fuel-efficient autos, People in 2025 confirmed simply how a lot they love their massive sport utility autos.
SUVs accounted for 52% of recent automobile gross sales in 2025, up from 46% in 2021 and 38% in 2016, based on Good Automobile Unhealthy Automobile. Full-size SUVs have doubled their market share since 2016, representing 3.5% of the market.
SUVs’ rising reputation is nice information for automakers, because the revenue margins of SUVs and vans common 10% to twenty% increased than these of smaller automobiles, The Week shared. It’s because SUVs are dearer, but use lots of the identical elements as smaller autos.
The shift to SUVs has undoubtedly influenced the typical transaction value for brand spanking new autos; it rose to $49,191 in January, a virtually 2% improve from the yr prior, per Kelley Blue Guide. The common producer’s instructed retail value additionally jumped 2.1% to $51,288, marking the tenth consecutive month wherein MSRPs averages climbed above $50,000.
Compact SUVs have been the best-selling automobile phase in January, based on Kelley Blue Guide, led by acquainted faces like Toyota RAV4, Honda CR-V, Nissan Rogue, and Chevrolet Equinox. And whereas general ATP rose, compact SUV costs have been truly down 0.4% final month.
If that pattern continues, now could possibly be a very good time to purchase a brand new SUV.
Final yr was marked by automakers rising incentives spending to get tariff-weary clients to their vendor heaps. Whereas that pattern tapered off within the second half of the yr, analysts at Client Studies have been looking for (and located) one of the best offers obtainable on the preferred SUV manufacturers.
Here is how they did it.
What’s Client Studies?
Based in 1936 by a team of workers fired from a product-testing agency referred to as Shoppers’ Analysis, Client Studies is a multifaceted nonprofit group that goals to coach customers about merchandise and assist them make knowledgeable buying choices.
It does this by buying and testing merchandise immediately, administering detailed surveys to its members in regards to the merchandise they personal and use, and investigating the veracity of producers’ claims.
Associated: Client Studies top-5 autos to purchase this President’s Day
Client Studies at a look
- Based: 1936 (as Shoppers Union by former staff of Shoppers’ Analysis, fired after they tried to unionize)
- Headquartered: Yonkers, NY
- Management: Marta Tellado, president and CEO
- Workers: Approx. 500 to 600
- Members: At the least 6 million
- Mission assertion: “Consumer Reports is an independent, nonprofit member organization that works side by side with consumers for truth, transparency, and fairness in the marketplace.”
Client Studies’ slogan, “Smarter choices for a better world,” captures the group’s goal. CR goals to coach and inform the general public by offering goal details about well-liked merchandise, serving to customers make “smarter choices” when buying main objects.
For this listing, CR studied present nationwide incentives to search out the SUV fashions with one of the best offers, whereas concentrating on fashions with a robust general rating, road-test efficiency, proprietor satisfaction, reliability, and security scores.
Listed here are 5 extra of one of the best SUVs you should purchase, based on Client Studies.
5 extra nice offers on SUVs, based on Client Studies
The nationwide incentives featured on the autos beneath are good till a minimum of March 2, 2026, and are ranked by the proportion of potential financial savings off the producer’s instructed retail value.
Mitsubishi Outlander: 4% off
Mitsubishi
- Worth Vary: $29,995 – $44,845
- Incentives expire: March 2, 2026
- MSRP: $36,145
- Potential financial savings off MSRP: $1,520
- Backside line value: $34,625
Ford Mustang Mach-E: 4% off
Ford
- Worth Vary: $37,795 – $53,395
- Incentives expire: March 31, 2026
- MSRP: $43,595
- Potential financial savings off MSRP: $1,872
- Backside line value: $41,723
Nissan Kicks: 5% off
Nissan
- Worth Vary: $22,430 – $28,160
- Incentives expire: March 2, 2026
- MSRP: $25,820
- Potential financial savings off MSRP: $1,361
- Backside line value: $24,459
Mazda CX-50: 5% off
Mazda
- Worth Vary: $25,975 – $37,900
- Incentives expire: March 2, 2026
- MSRP: $29,290
- Potential financial savings off MSRP: $1,732
- Backside line value: $27,558
Ford Escape: 6% off
Ford
- Worth Vary: $30,350 – $37,210
- Incentives expire: March 31, 2026
- MSRP: $32,595
- Potential financial savings off MSRP: $1,804
- Backside line value: $30,791
Associated: Client Studies has 5 extra automobiles it is best to cease overpaying for
