As a child, my household shopped at Star Market as an alternative of rivals like Market Basket. My mom doubtless had a motive for the desire. It very properly might have been geography, however we had been loyal, and it was uncommon that we shopped anyplace else for our main groceries.
Loyalty to an understated, sensible firm equivalent to a grocery retailer chain is about worth and comfort, Babson School Advertising Professor Lauren Beitelspacher instructed Babson Thought & Motion, but it surely’s additionally about belief, routine, and the consolation of the acquainted.
“Consumers tend to develop brand loyalty when their experience with a product or service consistently exceeds expectations,” Beitelspacher defined. “Given the routine nature of grocery shopping, that loyalty can form relatively quickly.”
These loyalties have been examined by low cost grocery gamers, together with Amazon, Walmart, and Goal, however customers who go to a model weekly develop affection and loyalty to that model. This makes it emotional when a longstanding participant in an area shuts down.
Terrel’s Markets, a regional grocery retailer model that opened its doorways in 1946, will quickly disappear.
Supermarkets have loyal clients
Even within the web age, customers have remained extra loyal to grocery chains than different forms of retailers. There’s an iconic motive for that.
“Store loyalty was pretty much a given in grocery retail,” senior writer Seethu Seetharaman, director of the Middle of Buyer Analytics and Large Information and the W. Patrick McGinnis Professor of Advertising at Olin Enterprise College, instructed Grocery store Information. “When people do their shopping, it’s the store close to where they live — location, location, location, like the real estate mantra.
Location, however, is not the only reason consumers remain loyal to a retailer.
“Total, no matter retailer sort, the highest causes cited by customers for loyalty to particular retail corporations are worth/worth (92%), product high quality (79%), selection/choice (71%), and retailer location (70%),” according to data from ICSC.
Shoppers are also not as loyal as they think.
“Consumers imagine they’re loyal and have a want to be loyal, however they don’t behave in a loyal method as a result of they don’t have all of their wants glad by their main grocery retailer,” in response to FMI analysis from the Meals Business Affiliation.
Folks are inclined to grow to be loyal to their native grocery retailer.
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Terrel’s Markets has been bought
“Ridley’s Family Markets, a family-owned grocery retailer with locations across the Intermountain West, announced that it has entered into an agreement to acquire Terrel’s Markets. The transaction is expected to be completed on or near the first week of April 2026,” the corporate shared in a Feb. 2 press launch.
The brand new proprietor plans to rebrand the shops, which suggests the tip of the Terrel’s Markets title.
“The deal, expected to be completed during or near the first week of April, includes Terrel’s entire six-store footprint. Ridley’s said it will transition each of these locations to either its Ridley’s Family Markets or Macey’s banners,” Grocery Dive reported.
Ridley’s operates slightly below 40 places and can purchase all six Terrel’s Markets.
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All staff will likely be provided jobs by the brand new proprietor.
“As part of the transition, Ridley’s leadership has emphasized a commitment to supporting employees and maintaining the customer service standards both companies are known for. Additional details regarding store branding, operations, and timelines will be shared with employees and customers as the transition approaches,” the brand new proprietor shared.
Terrel’s Markets timeline:
- 1946, Terrel’s Markets based: Terrel’s was established as a group grocery retailer based mostly in Mount Nice, Utah, in response to CBI Insights.
- 2000s to 2020s, group grocery retailer: Terrel’s Markets continued working independently with a number of places in Fillmore, Gunnison, Mount Nice, Nephi, Payson, and Santaquin, Utah, reported the Shelby Report.
- 2026 (Feb. 2), acquisition settlement introduced: Ridley’s Household Markets agreed to accumulate all six Terrel’s places, the Shelby Report added.
- 2026 (Feb. 6), naming change shared: Ridley’s confirmed that the shops will transition to Ridley’s or Macey’s banners, in response to AF Shops.
- 2026 (anticipated April), completion of transition: Transaction anticipated to shut and retailer transitions will start, added Contemporary Plaza.
“Ridley’s Family Markets was founded when Jerry and Connie Ridley opened their first store, in Payson, Utah. The acquisition is particularly meaningful, as one of Terrel’s locations is in Payson, bringing the Ridley family’s grocery roots full circle back to where the company began,” in response to Progressive Grocer.
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