For many years, buyers trying so as to add a brand new asset to their portfolio would speak to their dealer or scour monetary publications earlier than parting with their hard-earned cash. Right this moment, many youthful buyers flip to social media platforms like YouTube or X the place they will discover useful suggestions—however extra typically a passel of predatory scammers shilling doubtful belongings they could not even have invested in. It’s an issue, however one Robinhood says it’s poised to repair.
On Tuesday, the buying and selling big introduced a brand new app function known as “Robinhood Social” the place customers can observe distinguished merchants and, if they need, mimic their trades. This form of exercise, often known as “copy trading” or “mirror trading,” is frequent in Europe and different jurisdictions however is basically restricted within the U.S., partly for regulatory causes. This has pushed a extra casual model of the follow on social media.
In contrast to different copy buying and selling platforms, Robinhood’s model—which is launching early subsequent yr—received’t permit customers to robotically purchase and promote based mostly on what others are doing, although they are going to be capable of replicate others’ trades manually.
Whereas Robinhood Social is primarily geared toward letting customers find-like minded communities of buyers, the platform can even present the trades of well-known buyers and Members of Congress, who’ve lengthy purchased and offered shares based mostly on privileged data (although an impending invoice may quickly limit this).
The service will show the actions of not simply inventory merchants, but in addition of these buying and selling crypto, choices and different belongings. Critically, the corporate can even require that each Robinhood Social person confirm their true identification, and to offer proof they really have the portfolios and positions that they declare. This stands in distinction to most of the funding claims on social media, the place folks repeatedly publish faux or falsified data underneath pseudonyms.
In accordance with the corporate’s VP of Product Administration for Brokerage, Abhishek Fatehpuria, the plan is to create an preliminary pool of 10,000 Robinhood Social customers within the first quarter of subsequent yr, earlier than rolling it out to all clients.
“We want to make sure the community is vibrant and healthy from day one,” stated Fatehpuria.
Robinhood introduced the brand new social function at its annual HOOD summit, the place it additionally introduced expanded AI options that embrace new instruments to simply assemble inventory screeners.
Fortune World Discussion board returns Oct. 26–27, 2025 in Riyadh. CEOs and world leaders will collect for a dynamic, invitation-only occasion shaping the way forward for enterprise. Apply for an invite.