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Asolica > Blog > Marketing > A once-in-a-decade probability to purchase Amazon inventory?
Marketing

A once-in-a-decade probability to purchase Amazon inventory?

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Last updated: February 9, 2026 2:38 pm
Admin
2 weeks ago
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A once-in-a-decade probability to purchase Amazon inventory?
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Contents
  • Valuation
  • Enterprise technique
  • Be opportunistic

Picture supply: Getty Pictures

A 7% fall for the reason that begin of the yr for Amazon (NASDAQ:AMZN) shares places the inventory in uncharted territory. Particularly, it’s buying and selling at its lowest valuation a number of of the final 10 years.

The inventory market is anxious concerning the implications of the agency’s spending plans. However buyers who suppose the inventory isn’t low-cost may need their finest shopping for alternative within the final decade 

Valuation

Amazon shares at the moment commerce at a price-to-earnings (P/E) ratio of round 29. That’s not significantly low, however this isn’t the most effective a number of to make use of for buyers seeking to worth the enterprise.

The agency’s numerous investments imply its earnings are sometimes topic to one-off changes. An excellent instance is the loss it reported on its funding in Rivian Automotive in 2022. 

Marking down the worth of its stake within the electrical automobile enterprise brought about reported earnings per share to go unfavorable. And this has a distorting impact on the P/E ratio. 

In contrast, Amazon’s ebook worth – the distinction between its belongings and its liabilities – has been far more secure. Consequently, it provides a significantly better thought of the corporate’s intrinsic worth.

The Rivian loss did have an effect on the agency’s stability sheet in 2022. However total, its ebook worth was far more secure, making the price-to-book (P/B) a number of a significantly better metric to make use of.

In the mean time, Amazon inventory is buying and selling at a P/B ratio of 5.4. That’s its lowest stage in a decade and I feel buyers ought to take a severe take a look at the corporate as a possible purchase proper now.

Enterprise technique

I feel Amazon is likely to be one of many hardest firms to compete with on this planet. A relentless give attention to offering worth to prospects makes it extremely tough to disrupt.

One of the best instance of that is the agency’s on-line market. Its scale means it may possibly provide ranges of pace and comfort that no different enterprise may even come near.

That, nonetheless, isn’t what buyers are apprehensive about proper now. They’re involved concerning the prospect of a $200bn potential spend in 2026 and whether or not or not it’s going to be a superb transfer. 

It’s not as if Amazon has an ideal monitor file on this regard – that Rivian instance illustrates this. However whereas $200bn is an enormous quantity, it’s necessary to maintain it in context.

Microsoft is about to spend $150bn this yr. And whereas its Azure enterprise has been rising impressively, it’s nonetheless a smaller operation by way of revenues than AWS. 

The truth is, as a a number of of This autumn 2025 cloud revenues, Amazon’s spending is roughly according to Microsoft’s. So whereas it’s an enormous dedication, it’s solely in proportion to what’s occurring elsewhere.

Be opportunistic

Traders typically discuss wanting to purchase shares in high quality firms after they commerce at cut price costs. However that entails being courageous and being keen to take a position when others aren’t. 

There’s undoubtedly some wariness round Amazon shares for the time being. However at its lowest price-to-book a number of in a decade, I feel buyers ought to see this as a attainable alternative.

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