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Asolica > Blog > Marketing > With a P/E ratio of simply 7, is that this the perfect worth inventory on the FTSE 100 at this time?
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With a P/E ratio of simply 7, is that this the perfect worth inventory on the FTSE 100 at this time?

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Last updated: January 21, 2026 10:04 am
Admin
4 weeks ago
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With a P/E ratio of simply 7, is that this the perfect worth inventory on the FTSE 100 at this time?
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Contents
  • Going backwards
  • Trying forward

Picture supply: Getty Photos

With slightly little bit of spare money in my ISA, I’ve been in search of some worth shares. My analysis revealed that one of many most cost-effective — JD Sports activities Vogue (LSE:JD.) — is a inventory I already personal. With a ahead price-to-earnings (P/E) ratio of solely 7, the FTSE 100 sportswear retailer seems to supply great worth for cash. However its latest share worth efficiency suggests buyers aren’t satisfied.

Clearly, I’m lacking one thing. What may it’s? At this time’s (21 January) buying and selling replace might present a clue.

Going backwards

When taking a look at JD’s monetary efficiency, it may possibly generally be troublesome to know what’s happening. Lately, the group’s been increasing via acquisition in each Europe and North America. The US is now its greatest market. The retailer’s forecast gross sales for the 12 months ending 31 January (FY26) are anticipated to be £12.7bn, 49% greater than for FY22.

Nonetheless, this morning, for the 48 weeks to three January, it reported a 2.1% drop in like-for-like (LFL) gross sales in comparison with the identical interval a 12 months earlier. In different phrases, it’s promoting much less from its present shops.

However it’s the underside line that actually issues and issues are going within the incorrect path right here too. Analysts expect adjusted earnings per share (EPS) of 11.4p for FY26. In the event that they’re proper, it will be an 8.7% discount on FY25.

This lack of progress’s clearly a priority for buyers. And over the course of FY26, the group’s administrators have lowered expectations. It due to this fact seems as if the group’s shares are low cost – at present they’re valued at seven instances FY26 forecast earnings – as a result of buyers have issues that its efficiency is declining.

Trying forward

However I see this as a chance, which is why I imagine the inventory must be thought of. If the group can begin to develop each income and earnings – and I feel it may possibly — its share worth ought to reply accordingly. And analysts seem to agree with me. EPS is forecast to be 13.6p by FY28, implying a ahead P/E ratio of solely 5.8.

Later this 12 months, the soccer World Cup can be held throughout the US, Canada, and Mexico. Traditionally, massive sporting occasions have boosted the group’s income. Certainly, JD Sports activities seems to be doing higher in North America the place, at this time, it reported an “improved” development in LFL gross sales and a “robust on-line efficiency throughout all key fascias“.

As with every enterprise, it faces a variety of challenges. The UK, the place retail gross sales seem lacklustre, stays a key market. In reality, at this time’s replace confirms that it’s at present the group’s worst-performing area. Additionally, tastes and tendencies can quickly change within the sports activities/style trade. Failing to adapt shortly to those might result in a lack of income and important unsold stock.

However JD Sports activities retains a powerful model with a stable stability sheet. It expects to be in a web funds place (excluding leases) by the tip of FY26.

I must do much more analysis to ascertain whether or not JD Sports activities is the perfect worth inventory on the FTSE 100. However I feel it’s definitely up there and one I imagine provides great worth for cash. It’d take some time earlier than confidence is totally restored, but I really feel buyers will quickly view the corporate extra positively.

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