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Asolica > Blog > Marketing > A uncommon shopping for alternative in 1 of the UK’s prime shares?
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A uncommon shopping for alternative in 1 of the UK’s prime shares?

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Last updated: January 14, 2026 9:10 am
Admin
2 months ago
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A uncommon shopping for alternative in 1 of the UK’s prime shares?
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Contents
  • A top-quality enterprise
  • Why is the inventory faltering?
  • A shopping for alternative?
  • Wise investing

Picture supply: Getty Pictures

UK traders who invested £1,000 in Video games Workshop (LSE:GAW) shares 10 years in the past now have one thing value £32,564. And that’s not together with one other £4,226 in dividends.

The corporate’s newest report signifies that it’s nonetheless going sturdy, however the inventory has faltered up to now in 2026. So is that this a possible shopping for alternative, or is one thing else occurring?

A top-quality enterprise

In a inventory market that appears closely enthusiastic about synthetic intelligence (AI), Video games Workshop can appear a bit, properly, analogue! However its Warhammer merchandise is extremely profitable.

The corporate’s gross margins have constantly been round 70% during the last 10 years. That’s properly above Alphabet, which is at present main within the AI race. 

It is because the agency has a product that’s not possible to copy (so far as that model is anxious). And it’s necessary sufficient to its clients that they routinely present as much as purchase the newest releases. 

There’s all the time a threat that this might stall in a recession. However since 2020, the agency has grown its revenues at a mean of 18% a 12 months – properly in extra of what Microsoft has managed. 

Why is the inventory faltering?

Video games Workshop has produced excellent returns during the last 10 years. Nevertheless it’s fallen 5% because the begin of 2026 and I believe there are a few explanation why. 

The newest replace reported 11% development in total gross sales and earnings per share. The agency additionally introduced a £1.10 per share dividend to be paid in Could – a ten% enhance on the earlier 12 months.

That’s a robust outcome, however it’s barely beneath the place development has been in earlier years. On prime of this, the inventory is now far more costly than it as soon as was.

The rising share value signifies that Video games Workshop shares now commerce at a price-to-earnings (P/E) a number of of round 30. At that stage, the stakes are very excessive. If development begins to sluggish, traders can present their disappointment and the inventory can fall. 

A shopping for alternative?

Video games Workshop’s income development may need faltered barely (although quite a lot of corporations can be very happy with 11%). However its core aggressive strengths are nonetheless firmly intact. 

There’s no competitor able to (legally) replicating its mental property. And the agency’s relentless concentrate on its product and its clients is well ignored, but it surely’s an enormous asset.

It’s clearly a high quality enterprise, however the query is whether or not it’s a very good funding. On that entrance, regardless of the share value coming down and earnings going up, I nonetheless suppose it appears a bit of costly.

The inventory is the biggest funding in my ISA, however I purchased it when it was buying and selling at a P/E ratio of twenty-two. I believe it’s good worth at that a number of, however 30 isn’t fairly low-cost sufficient for me.

Wise investing

Falling share costs might be a chance. And it hasn’t occurred usually with Video games Workshop within the current previous, so it’s value seeking to see what’s occurring. 

Shares, nonetheless, aren’t good worth as a result of they’re cheaper than they had been the day earlier than. They’ll go from being very costly to merely costly.

I believe that’s what has been occurring with Video games Workshop. The standard of the enterprise means I’m not promoting my shares, however I’m trying elsewhere from a shopping for perspective.

At 52-week highs, I believe the Authorized & Common share value is heading greater nonetheless
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