On Monday evening, hours after saying his “NYC Token” at a press convention in Instances Sq., former New York Metropolis Mayor Eric Adams launched his cryptocurrency. The aim of the token was unclear—past a obscure promise by Adams that it could fight antisemitism—however traders purchased it up anyway, briefly sending its market cap to $600 million. Then it crashed.
It didn’t take lengthy for crypto observers to declare NYC Token had all of the hallmarks of a dreaded rugpull—a typical rip-off the place somebody launches a cryptocurrency then shortly extracts the worth, leaving retail traders with nugatory tokens. Based on Nicolas Vaiman, the founding father of the crypto analytics agency Bubblemaps, in addition to blockchain transactions reviewed by Fortune, the developer probably netted round $1 million in proceeds after withdrawing income from the market.
Although it stays unclear whether or not Adams obtained any of the proceeds, the incident recalled comparable debacles of superstar memecoin launches, together with Argentina President Javier Milei’s Libra scandal in early 2025 and Haliey ‘Hawk Tuah girl’ Welch’s failed launch in late 2024. “This is such an obvious rug,” stated Vaiman.
A consultant for Adams didn’t reply to a request for remark.
$NYC Token
When Adams revealed his “NYC Token” mission to a gaggle of reporters in Instances Sq. on Monday morning, he was brief on specifics. The previous mayor declined to make clear who else was concerned with the cryptocurrency, and as a substitute pointed to an internet site with out functioning buttons. He added that the mission would train New York’s youngsters concerning the virtues of blockchain know-how and fund initiatives preventing antisemitism.
Adams has lengthy been a crypto booster. He began his mayoral time period by declaring he would obtain his first three paychecks in Bitcoin and palling round with Brock Pierce, the previous Mighty Geese star who earned his fortune on blockchain tasks together with the stablecoin Tether.
Eddie Cullen, a former NYC mayoral candidate and founding father of the crypto firm Crescite, claims that he started sharing concepts with Adams’s inside circle for a NYC token round June 2025. A press launch from his political motion committee Innovate NY describes plans to help a trademarked initiative known as NYC Token that might “channel blockchain technology to drive new city revenue,” and Cullen shared a presentation with Fortune detailing the mission that he says he additionally shared with Adams’s crew.
Cullen says that he had no warning about Monday’s announcement and plans to ship Adams a cease-and-desist. “I’m going to hold him accountable,” he instructed Fortune. “I’m more shocked that he would just go out and do this.”
It stays unclear who in addition to Adams was concerned with the token’s launch, with a brand new web site itemizing C18 Digital as an related entity. Delaware company information point out {that a} restricted legal responsibility firm known as C18 Digital was included on Dec. 30, 2025.
The muddled historical past of the token’s origination is simply the tip of the iceberg. When a cryptocurrency launches, the builders behind the mission will usually fund the brand new market with different belongings akin to USDC, a U.S. dollar-backed stablecoin, or the favored cryptocurrency Solana in a so-called “liquidity pool” in order that customers can each purchase and promote the brand new token.
However the NYC Token didn’t comply with that strategy, as a substitute doing a one-sided liquidity pool that solely comprised the token itself. When customers started to purchase it, injecting the liquidity pool with USDC, a pockets related to the developer withdrew $2.5 million of these USDC. Based on Vaiman, this type of sell-off is extra delicate as a result of it doesn’t appear like the wallets are promoting the token itself. Hayden Davis— the notorious determine behind the Argentina Libra scandal, which noticed traders lose $250 million in a memecoin related to the nation’s president—used an identical strategy.
After stories of a rugpull went viral on X on Monday evening, a brand new account related to the token introduced that it had added new funds to the liquidity pool. Nonetheless, in keeping with Vaiman, the builders probably have been in a position to internet round $1 million in revenue.
“I truly have no explanation on why they did it,” Vaiman stated. “Is this as simple as just pure grift? Maybe I’m overoptimistic and I don’t want to believe that’s the case, but maybe this is what it is.”
